Archive and discovery
Writing organised around pillars, proof, and playbooks
The archive still contains every public post, but it now lives inside a clearer graph: flagships define the thesis, proof pages show what shipped, and workflow nodes route readers toward action.
Flagships
Core opinion and operating models
Keep standalone URL. Feature inside the AI hub as the business-value flagship.
Why Browser Privacy, Consent, And Source Blending Make Marketing Effectiveness Harder To Prove
Analytics engineering
Feature high in the analytics hub and link laterally to the stack case study and dashboards.
Playbooks and bridges
Action-oriented guides and supporting routes
Keep live, but de-emphasize relative to the flagship AI and analytics clusters.
Treat as an operational child page under the broader measurement hub.
The AI workflow review: how to find the first use case worth automating
Applied AI strategy
Seed this as a queue-ready draft starter in the editor.
Blog
- When Not To Use Server-Side Tagging
A real Cloud Run cost autopsy from rajeevg.com, with concrete guidance on when server-side tagging is overkill and when same-origin server-side tagging is actually worth the extra cost and complexity.
Updated 4/1/2026
- Why Browser Privacy, Consent, And Source Blending Make Marketing Effectiveness Harder To Prove
A deep, quantified explanation of how browser privacy controls, consent choices, modeled analytics, warehouse gaps, back-end truth, and offline events can all pull marketing measurement in different directions.
FlagshipAnalytics engineeringUpdated 3/26/2026
- How We Built A Consented First-Party Analytics Stack On rajeevg.com
A historical walkthrough of the March 2026 server-side analytics build on rajeevg.com, before the live site was simplified back to client-side GTM and GA4 only.
Proof / case studyAnalytics engineeringUpdated 3/24/2026
- How We Built The Hackathon Voting App
A detailed engineering walkthrough of the hackathon voting app, from single-screen UX and event-day safeguards to production proof, analytics, and the agent workflow used to ship it.
Proof / build logAgentic engineeringUpdated 3/24/2026
- How We Finished The GA4 Property Setup On rajeevg.com
A granular walkthrough of the rajeevg.com GA4 property setup, captured during the March 2026 server-side stack pass and kept as a historical property-configuration record.
Workflow / playbookAnalytics engineeringUpdated 3/24/2026
- Git Workflow for Beginners
A visual, beginner-friendly guide to cloning a repo, working on a branch, opening a pull request, merging safely, and dealing with simple conflicts.
Workflow / playbookAgentic engineering3/23/2026
- From AI Pilots to Clear Business Value
Why traditional businesses do not need more AI experiments. They need one clear, working result in a real workflow.
FlagshipApplied AI strategy3/22/2026
- The Projects Behind This Portfolio
A closer look at the public projects on rajeevg.com, what each one does, how each one works, and the stack choices behind them.
Proof / portfolio essayBusiness value and orchestration3/22/2026