Analytics
Writing about consent, GA4, data quality, reporting, and the gaps between browser-visible activity and the records a business actually relies on.
Should you run server-side tagging? A real Cloud Run cost autopsy from rajeevg.com plus a plain decision framework: when same-origin sGTM pays for itself, and when client-side GTM is the better call.
Read articleThe full first-party measurement stack — consent, browser and server-side GTM, collection endpoints, BigQuery modelling, quality checks, privacy and activation — with an honest account of when the heavy stack is the wrong answer.
Read articleThe measured mechanisms behind agent bloat: context resends, oversight cost, cumulative failures, and the attribution traps that make dashboards lie about all of it.
Read articleHow web analytics implementation — requirements, tagging plans, GTM and GA4 configuration, QA, governance and reporting — can now be substantially automated by agents, and exactly where humans keep control. Marketer-first, proof-backed.
Read articleSeven AI workflows run inside real agency operations — briefing, taxonomy governance, QA, evidence packs, reporting, knowledge retrieval, handoffs — with honest limits, human gates, and a map of where the machine earns and where it must stop.
Read articleA delivery standard for AI-assisted work: raw evidence, provenance, editable deliverables, reconciliation, and review gates — walked through one real build end to end, including the failure that only the evidence caught.
Read articleHow I publish live Codex and OpenCode usage without publishing prompts, conversations, task names, or private telemetry systems.
Read articleA deep, quantified explanation of how browser privacy controls, consent choices, modeled analytics, warehouse gaps, back-end truth, and offline events can all pull marketing measurement in different directions.
Read articleA historical walkthrough of the March 2026 server-side analytics build on rajeevg.com, before the live site was simplified back to client-side GTM and GA4 only.
Read articleA detailed engineering walkthrough of the hackathon voting app, from single-screen UX and event-day safeguards to production proof, analytics, and the agent workflow used to ship it.
Read articleA granular walkthrough of the rajeevg.com GA4 property setup, captured during the March 2026 server-side stack pass and kept as a historical property-configuration record.
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