When Not To Use Server-Side Tagging
A real Cloud Run cost autopsy from rajeevg.com, with concrete guidance on when server-side tagging is overkill and when same-origin server-side tagging is actually worth the extra cost and complexity.
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Measurement that reflects the real system
Writing about consent, GA4, data quality, reporting, and the gaps between browser-visible activity and the records a business actually relies on.
Why Browser Privacy, Consent, And Source Blending Make Marketing Effectiveness Harder To Prove
A deep, quantified explanation of how browser privacy controls, consent choices, modeled analytics, warehouse gaps, back-end truth, and offline events can all pull marketing measurement in different directions.
Read articleHow We Built A Consented First-Party Analytics Stack On rajeevg.com
A historical walkthrough of the March 2026 server-side analytics build on rajeevg.com, before the live site was simplified back to client-side GTM and GA4 only.
Read articleHow We Built The Hackathon Voting App
A detailed engineering walkthrough of the hackathon voting app, from single-screen UX and event-day safeguards to production proof, analytics, and the agent workflow used to ship it.
Read articleHow We Finished The GA4 Property Setup On rajeevg.com
A granular walkthrough of the rajeevg.com GA4 property setup, captured during the March 2026 server-side stack pass and kept as a historical property-configuration record.
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