Martech & Measurement
Global Measurement Governance System
Taxonomy, QA, and reconciliation for measurement across markets and vendors.
What it is
A governed layer that keeps taxonomy, consent, QA and vendor reconciliation aligned across markets and analytics tools. Every deployment has an owner, a review gate and a reconciliation path back to the source of truth.
Structured governance artifacts define the event and taxonomy contract, automated QA compares the live implementation against it, and reconciliation flows align GA4, BigQuery, vendor pixel data and backend truth before reporting decisions are made.