{
  "type": "excalidraw",
  "version": 2,
  "source": "https://excalidraw.com",
  "elements": [
    {
      "id": "sol-1-1000",
      "type": "text",
      "x": 48,
      "y": 38,
      "width": 504.59999999999997,
      "height": 37.5,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1000,
      "version": 1,
      "versionNonce": 17000,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "Global Measurement Governance",
      "fontSize": 30,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "Global Measurement Governance",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 30
    },
    {
      "id": "sol-2-1001",
      "type": "text",
      "x": 48,
      "y": 78,
      "width": 631.04,
      "height": 21.25,
      "angle": 0,
      "strokeColor": "#566174",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1001,
      "version": 1,
      "versionNonce": 17017,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "One contract for taxonomy, QA and reconciliation across markets.",
      "fontSize": 17,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "One contract for taxonomy, QA and reconciliation across markets.",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 17
    },
    {
      "id": "sol-3-2002",
      "type": "rectangle",
      "x": 70,
      "y": 180,
      "width": 330,
      "height": 170,
      "angle": 0,
      "strokeColor": "#4f6fad",
      "backgroundColor": "#dce8ff",
      "fillStyle": "solid",
      "strokeWidth": 3,
      "strokeStyle": "solid",
      "roughness": 1,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": {
        "type": 3
      },
      "seed": 2002,
      "version": 1,
      "versionNonce": 34034,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false
    },
    {
      "id": "sol-4-1003",
      "type": "text",
      "x": 92,
      "y": 202,
      "width": 216.92,
      "height": 27.5,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1003,
      "version": 1,
      "versionNonce": 17051,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "Taxonomy contract",
      "fontSize": 22,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "Taxonomy contract",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 22
    },
    {
      "id": "sol-5-1004",
      "type": "text",
      "x": 92,
      "y": 239,
      "width": 182.7,
      "height": 18.75,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1004,
      "version": 1,
      "versionNonce": 17068,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "events and properties",
      "fontSize": 15,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "events and properties",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 15
    },
    {
      "id": "sol-6-1005",
      "type": "text",
      "x": 92,
      "y": 263,
      "width": 200.1,
      "height": 18.75,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1005,
      "version": 1,
      "versionNonce": 17085,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "named owners per market",
      "fontSize": 15,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "named owners per market",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 15
    },
    {
      "id": "sol-7-2006",
      "type": "rectangle",
      "x": 480,
      "y": 180,
      "width": 320,
      "height": 170,
      "angle": 0,
      "strokeColor": "#3f8460",
      "backgroundColor": "#dcf3e5",
      "fillStyle": "solid",
      "strokeWidth": 3,
      "strokeStyle": "solid",
      "roughness": 1,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": {
        "type": 3
      },
      "seed": 2006,
      "version": 1,
      "versionNonce": 34102,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false
    },
    {
      "id": "sol-8-1007",
      "type": "text",
      "x": 502,
      "y": 202,
      "width": 153.11999999999998,
      "height": 27.5,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1007,
      "version": 1,
      "versionNonce": 17119,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "Automated QA",
      "fontSize": 22,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "Automated QA",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 22
    },
    {
      "id": "sol-9-1008",
      "type": "text",
      "x": 502,
      "y": 239,
      "width": 269.7,
      "height": 18.75,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1008,
      "version": 1,
      "versionNonce": 17136,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "live implementation vs contract",
      "fontSize": 15,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "live implementation vs contract",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 15
    },
    {
      "id": "sol-a-1009",
      "type": "text",
      "x": 502,
      "y": 263,
      "width": 174,
      "height": 18.75,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1009,
      "version": 1,
      "versionNonce": 17153,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "consent-aware checks",
      "fontSize": 15,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "consent-aware checks",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 15
    },
    {
      "id": "sol-b-2010",
      "type": "rectangle",
      "x": 890,
      "y": 180,
      "width": 320,
      "height": 170,
      "angle": 0,
      "strokeColor": "#a97921",
      "backgroundColor": "#fff0c9",
      "fillStyle": "solid",
      "strokeWidth": 3,
      "strokeStyle": "solid",
      "roughness": 1,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": {
        "type": 3
      },
      "seed": 2010,
      "version": 1,
      "versionNonce": 34170,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false
    },
    {
      "id": "sol-c-1011",
      "type": "text",
      "x": 912,
      "y": 202,
      "width": 178.64,
      "height": 27.5,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1011,
      "version": 1,
      "versionNonce": 17187,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "Reconciliation",
      "fontSize": 22,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "Reconciliation",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 22
    },
    {
      "id": "sol-d-1012",
      "type": "text",
      "x": 912,
      "y": 239,
      "width": 200.1,
      "height": 18.75,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1012,
      "version": 1,
      "versionNonce": 17204,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "GA4 · BigQuery · vendor",
      "fontSize": 15,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "GA4 · BigQuery · vendor",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 15
    },
    {
      "id": "sol-e-1013",
      "type": "text",
      "x": 912,
      "y": 263,
      "width": 113.1,
      "height": 18.75,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1013,
      "version": 1,
      "versionNonce": 17221,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "backend truth",
      "fontSize": 15,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "backend truth",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 15
    },
    {
      "id": "sol-f-2014",
      "type": "rectangle",
      "x": 480,
      "y": 430,
      "width": 320,
      "height": 150,
      "angle": 0,
      "strokeColor": "#a45350",
      "backgroundColor": "#ffe1de",
      "fillStyle": "solid",
      "strokeWidth": 3,
      "strokeStyle": "solid",
      "roughness": 1,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": {
        "type": 3
      },
      "seed": 2014,
      "version": 1,
      "versionNonce": 34238,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false
    },
    {
      "id": "sol-g-1015",
      "type": "text",
      "x": 502,
      "y": 452,
      "width": 153.11999999999998,
      "height": 27.5,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1015,
      "version": 1,
      "versionNonce": 17255,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "Review gates",
      "fontSize": 22,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "Review gates",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 22
    },
    {
      "id": "sol-h-1016",
      "type": "text",
      "x": 502,
      "y": 489,
      "width": 208.79999999999998,
      "height": 18.75,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1016,
      "version": 1,
      "versionNonce": 17272,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "nothing ships unreviewed",
      "fontSize": 15,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "nothing ships unreviewed",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 15
    },
    {
      "id": "sol-i-1017",
      "type": "text",
      "x": 502,
      "y": 513,
      "width": 226.2,
      "height": 18.75,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1017,
      "version": 1,
      "versionNonce": 17289,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "decisions stay accountable",
      "fontSize": 15,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "decisions stay accountable",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 15
    },
    {
      "id": "sol-j-3018",
      "type": "arrow",
      "x": 400,
      "y": 265,
      "width": 80,
      "height": 0,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 2,
      "strokeStyle": "solid",
      "roughness": 1,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 3018,
      "version": 1,
      "versionNonce": 51306,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "points": [
        [
          0,
          0
        ],
        [
          80,
          0
        ]
      ],
      "startBinding": null,
      "endBinding": null,
      "lastCommittedPoint": null,
      "startArrowhead": null,
      "endArrowhead": "arrow",
      "elbowed": false
    },
    {
      "id": "sol-k-1019",
      "type": "text",
      "x": 398,
      "y": 239,
      "width": 80,
      "height": 16.25,
      "angle": 0,
      "strokeColor": "#566174",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1019,
      "version": 1,
      "versionNonce": 17323,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "define",
      "fontSize": 13,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "define",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 13
    },
    {
      "id": "sol-l-3020",
      "type": "arrow",
      "x": 800,
      "y": 265,
      "width": 90,
      "height": 0,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 2,
      "strokeStyle": "solid",
      "roughness": 1,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 3020,
      "version": 1,
      "versionNonce": 51340,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "points": [
        [
          0,
          0
        ],
        [
          90,
          0
        ]
      ],
      "startBinding": null,
      "endBinding": null,
      "lastCommittedPoint": null,
      "startArrowhead": null,
      "endArrowhead": "arrow",
      "elbowed": false
    },
    {
      "id": "sol-m-1021",
      "type": "text",
      "x": 803,
      "y": 239,
      "width": 80,
      "height": 16.25,
      "angle": 0,
      "strokeColor": "#566174",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1021,
      "version": 1,
      "versionNonce": 17357,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "compare",
      "fontSize": 13,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "compare",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 13
    },
    {
      "id": "sol-n-3022",
      "type": "arrow",
      "x": 640,
      "y": 350,
      "width": 0,
      "height": 80,
      "angle": 0,
      "strokeColor": "#172033",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 2,
      "strokeStyle": "solid",
      "roughness": 1,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 3022,
      "version": 1,
      "versionNonce": 51374,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "points": [
        [
          0,
          0
        ],
        [
          0,
          80
        ]
      ],
      "startBinding": null,
      "endBinding": null,
      "lastCommittedPoint": null,
      "startArrowhead": null,
      "endArrowhead": "arrow",
      "elbowed": false
    },
    {
      "id": "sol-o-1023",
      "type": "text",
      "x": 598,
      "y": 364,
      "width": 80,
      "height": 16.25,
      "angle": 0,
      "strokeColor": "#566174",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1023,
      "version": 1,
      "versionNonce": 17391,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "gate",
      "fontSize": 13,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "gate",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 13
    },
    {
      "id": "sol-p-1024",
      "type": "text",
      "x": 48,
      "y": 675,
      "width": 635.0999999999999,
      "height": 18.75,
      "angle": 0,
      "strokeColor": "#566174",
      "backgroundColor": "transparent",
      "fillStyle": "solid",
      "strokeWidth": 1,
      "strokeStyle": "solid",
      "roughness": 0,
      "opacity": 100,
      "groupIds": [],
      "frameId": null,
      "roundness": null,
      "seed": 1024,
      "version": 1,
      "versionNonce": 17408,
      "isDeleted": false,
      "boundElements": [],
      "updated": 1798700000000,
      "link": null,
      "locked": false,
      "text": "Evidence date: 29 Aug 2026  ·  described anonymised from live agency work",
      "fontSize": 15,
      "fontFamily": 1,
      "textAlign": "left",
      "verticalAlign": "top",
      "containerId": null,
      "originalText": "Evidence date: 29 Aug 2026  ·  described anonymised from live agency work",
      "autoResize": true,
      "lineHeight": 1.25,
      "baseline": 15
    }
  ],
  "appState": {
    "gridSize": null,
    "viewBackgroundColor": "#fbfaf5"
  },
  "files": {}
}