Martech & Measurement
Media QA and Attribution Reconciliation Toolkit
Tag QA, pixel checks, and attribution reconciliation that survive consent and real browsers.
What it is
A repeatable toolkit for checking media tags, pixels and attribution claims against what actually fires in the browser, then reconciling the differences back to source data before anyone makes a spend decision.
Automated browser QA exercises the real consent journey, records what tags fire, compares observed data against the vendor story, and feeds the reconciliation flows that close the gap between platform-reported and backend-measured conversions.