Products & Operational Tools
Creative Observatory
A source-aware workbench for reviewing public ad-library evidence.
What it is
Creative Observatory keeps brand coverage, creative inspection, trust cues and briefing exports in one analyst workflow, so evidence and the next decision stay together rather than collapsing into a generic dashboard.
A Next.js application uses a typed research pipeline, Prisma-backed data contracts and Playwright proof flows, separating stored evidence, live refreshes and demo data so users can see what each conclusion rests on.