Ad intelligence product
Creative Observatory
A source-aware workbench for reviewing public ad-library evidence.
What it is
Creative Observatory brings brand coverage, creative inspection, trust cues, competitor context, and briefing exports into one analyst workflow. The interface is designed to keep source evidence and the next decision together instead of reducing the work to a generic dashboard.
The Next.js application uses a typed research pipeline, Prisma-backed data contracts, seeded evidence states, interactive tables and charts, and Playwright proof flows. Its review model separates stored evidence, live refreshes, and demo data so users can see what each conclusion is based on.