Rajeev Gill

Solutions · Martech & Measurement

Ad Platform Capability Explorer

A planner question gets a dated, qualified answer — supported, conditional or unknown — never a bare yes/no. Control, signal and automation stay distinct; unknown stays unknown.

The reviewed launch answers come from the human-reviewed Stage-1 slice (5 cases, reviewed 2026-09-19 by rajeev). The master table below is the published corpus.

How to read an answer

Supported is an unqualified yes and requires account observation; documentation alone establishes conditional (it exists, with conditions a given account may not meet) or leaves it unknown.

Control means you set it; signal means the platform’s optimisation uses it but you do not target it; automatic means the platform decides. These are different things and are never flattened.

Empty scope means “not evidenced”, never “unrestricted”. A missing availability is shown as unknown, never defaulted to supported.

Live published dataset · 3055 capabilities · generated 2 Nov 2026.

Coverage & freshness: 3,055 records · last checked 2026-11-02 · 2574 reconfirmed since verification · 2,287 known gaps (unknown availability/maturity). Publication time is not evidence freshness; each fact carries its own verification date.

What changed · 8,857 tracked fact versions · last verified 2026-11-02T06:10:46.198802+00:00

Fact history accrues from first observation: 2642 Retired · 3463 Added · 1309 Changed · 1443 Superseded. A version with no end date is still current; superseded and retired versions show where a fact stopped being current.

History published 2 Nov 2026. Publication time is not evidence freshness.

  • Changed Customer list update operations (Google Ads, description, maturity, vendor_term)
  • Changed Customer Match data file upload (Google Ads, description, maturity, scope, api_available)
  • Changed Customer Match match rate reporting (Google Ads, capability_type, description, maturity)
  • Changed Customer Match upload partner (CMU) (Google Ads, description, maturity, vendor_term)
  • Changed Email address matching (Google Ads, description, maturity)

Availability and evidence basis are only asserted where the published corpus carries them; everywhere else the explorer shows unknown rather than inferring a value.

Reviewed launch questions

Each answer is qualified — supported, conditional or unknown — with its evidence basis, reference and verification date. Nothing is flattened to a yes/no.

Performance Max audience signals — hard control or optimisation signal?

An audience signal guides optimisation; it is not a hard audience restriction. Control and signal are different meanings.

Unknown — no answer assertedReviewed reference — no live record yet

No live published capability currently evidences Audience signals. The reviewed reference describes the concept, but the explorer will not present reviewed provenance as live output, so this stays unresolved.

TikTok Search Ads Campaign vs the automatic search placement

A Search Ads Campaign is advertiser-set; the automatic search placement is chosen by the platform. Advertiser control differs.

ConditionalFrom the live published corpusThe evidence states this exists, but with conditions that may not hold for a given account. Matched 1 live published capability; 1 concept (Automatic search placement) has no live record and stays unresolved. Evidence basis: vendor documentation.

Ad group bid adjustment

TikTok · Search Ads Campaign
Hard control (you set it)ConditionalEvidence basis: Documented

Conditions

No stated conditions.

Evidence

Verified: 2026-09-20

tiktok.search.optimizationda818697d90d

Pinterest keyword match controls vs optimisation behaviour

Choosing a match type is a control; the platform's automated optimisation can still adjust delivery. Neither overrides the other's meaning.

ConditionalFrom the live published corpusThe evidence states this exists, but with conditions that may not hold for a given account. Matched 1 live published capability; 1 concept (Keyword match types) has no live record and stays unresolved. Evidence basis: vendor documentation.

Broad match

Pinterest · Search
Hard control (you set it)ConditionalEvidence basis: Documented

Conditions

  • MarketPinterest Ads are not yet available in all regions.

Evidence

Verified: 2026-09-20

pinterest.search.keywordsda78602699f1

When the evidence is insufficient

The explorer abstains rather than guess. This question has no matching capability in the dataset.

Unknown — no answer assertedNo source asserted this

No published capability matched this question. The explorer will not infer an answer from a neighbouring platform or capability.

Ask your own question

Searches the published dataset. An unmatched question returns an explicit unknown, not an inferred answer.

Compare two capabilities

Comparing across platforms never asserts the concepts are identical.

Where the data comes from

Capabilities are extracted from official vendor documentation by a provenance-first pipeline: raw and cleaned snapshots are hashed and kept privately, and the public dataset carries normalised facts plus a source id, an evidence pointer and a verification date — never the vendor’s prose.

A capability is a qualified fact, not a boolean. A missing field is a real state (“not evidenced”), so the explorer never renders a default that could be read as an assurance. See the LLM Pareto Frontier and Agent Benchmark Matrix for the same provenance-first approach elsewhere.