Rajeev Gill

Solutions · Martech & Measurement

Ad Platform Capability Explorer

A planner question gets a dated, qualified answer — supported, conditional or unknown — never a bare yes/no. Control, signal and automation stay distinct; unknown stays unknown.

The reviewed launch answers come from the human-reviewed Stage-1 slice (5 cases, reviewed 2026-09-19 by rajeev). The master table below is the published corpus.

How to read an answer

Supported is an unqualified yes and requires account observation; documentation alone establishes conditional (it exists, with conditions a given account may not meet) or leaves it unknown.

Control means you set it; signal means the platform’s optimisation uses it but you do not target it; automatic means the platform decides. These are different things and are never flattened.

Empty scope means “not evidenced”, never “unrestricted”. A missing availability is shown as unknown, never defaulted to supported.

Live published dataset · 837 capabilities · generated 17 Sept 2026.

Availability and evidence basis are only asserted where the published corpus carries them; everywhere else the explorer shows unknown rather than inferring a value.

Reviewed launch questions

Each answer is qualified — supported, conditional or unknown — with its evidence basis, reference and verification date. Nothing is flattened to a yes/no.

Performance Max audience signals — hard control or optimisation signal?

An audience signal guides optimisation; it is not a hard audience restriction. Control and signal are different meanings.

ConditionalReviewed Stage-1 answer. Documentation establishes the capability and its conditions; it cannot establish an unqualified yes for a given account, so the outcome is conditional.

Audience signals

Performance Max · Performance Max
Optimisation signal (guides it)ConditionalEvidence basis: Documented

Conditions

  • PrerequisiteAn audience signal requires a first-party audience or a custom segment

Evidence

Verified: 2026-09-19

google.ads.pmax.audience_signalsf83d10567240

TikTok Search Ads Campaign vs the automatic search placement

A Search Ads Campaign is advertiser-set; the automatic search placement is chosen by the platform. Advertiser control differs.

ConditionalReviewed Stage-1 answer. Documentation establishes the capability and its conditions; it cannot establish an unqualified yes for a given account, so the outcome is conditional.

Search Ads Campaign

Search Ads · Search Ads
Hard control (you set it)ConditionalEvidence basis: Documented

Conditions

No stated conditions.

Evidence

Verified: 2026-09-19

tiktok.ads.search.campaign1df305f59cca

Automatic search placement

Search Ads · Automatic Search Placement
Automatic (platform decides)ConditionalEvidence basis: Documented

Conditions

No stated conditions.

Evidence

Verified: 2026-09-19

tiktok.ads.search.campaign1df305f59cca

Pinterest keyword match controls vs optimisation behaviour

Choosing a match type is a control; the platform's automated optimisation can still adjust delivery. Neither overrides the other's meaning.

ConditionalReviewed Stage-1 answer. Documentation establishes the capability and its conditions; it cannot establish an unqualified yes for a given account, so the outcome is conditional.

Keyword match types

Keyword targeting · Search
Hard control (you set it)ConditionalEvidence basis: Documented

Conditions

  • PrerequisiteRequires a keyword targeting campaign

Evidence

Verified: 2026-09-19

pinterest.ads.keyword_targeting.match5e6f708192a3

Automated keyword optimisation

Keyword targeting · Keyword targeting
Automatic (platform decides)ConditionalEvidence basis: Documented

Conditions

No stated conditions.

Evidence

Verified: 2026-09-19

pinterest.ads.keyword_targeting.match5e6f708192a3

When the evidence is insufficient

The explorer abstains rather than guess. This question has no matching capability in the dataset.

Unknown — no answer asserted

No published capability matched this question. The explorer will not infer an answer from a neighbouring platform or capability.

Ask your own question

Searches the published dataset. An unmatched question returns an explicit unknown, not an inferred answer.

Compare two capabilities

Comparing across platforms never asserts the concepts are identical.

Where the data comes from

Capabilities are extracted from official vendor documentation by a provenance-first pipeline: raw and cleaned snapshots are hashed and kept privately, and the public dataset carries normalised facts plus a source id, an evidence pointer and a verification date — never the vendor’s prose.

A capability is a qualified fact, not a boolean. A missing field is a real state (“not evidenced”), so the explorer never renders a default that could be read as an assurance. See the LLM Pareto Frontier and Agent Benchmark Matrix for the same provenance-first approach elsewhere.