Living POV

The agency's standing position, evidence-gated and deterministic. Each proposition changes only when a qualifying event clears the gate in config/pov_policy.yaml; the change history below records every adoption, and “no change” is a valid outcome.

Source: pov/state.yaml · version 1 · 1 change recorded

Current POV

How retrieval/search/citation systems differ

pov-retrieval-systems

confidence: Medium

Each surface reaches the live web through a different retrieval and citation stack, so the same brand asset is discovered unevenly. Treat retrieval/index and crawler/index documentation as first-class evidence: it changes what "being found" means on that surface.

Last reviewed: 2026-09-19

Supporting
1
Contradicting
0
Evidence detail (1)

Supporting

  • It can take approximately 24 hours for OpenAI's systems to adjust for search results after a site's robots.txt update.24Mediumeffective 2026-09-19evidence 0b187a5b6f94

Contradicting

No contradicting evidence recorded.

Topics: retrieval_indexcitations_sourcescrawler_index_policy

Channel/surface prioritisation by geography/category

pov-channel-prioritisation

confidence: Unresolvedunresolved

Prioritise by measured audience and referral behaviour, not by press volume. A surface matters when it moves a category's discovery, and that varies by geography; a regional surface can be commercially material before it is globally large.

Last reviewed: not yet reviewed · no evidence has cleared the gate yet

Supporting
0
Contradicting
0

No supporting or contradicting evidence yet — the base position stands alone.

Commercial surfaces: shopping, transaction and ads

pov-commerce-ads

confidence: Unresolvedunresolved

Where AI surfaces carry shopping, transaction or ad placements, discovery is also a commercial pipeline. Optimise the product and feed data those surfaces consume, and measure the commerce path, not just the citation.

Last reviewed: not yet reviewed · no evidence has cleared the gate yet

Supporting
0
Contradicting
0

No supporting or contradicting evidence yet — the base position stands alone.

Measurement principles and known blind spots

pov-measurement

confidence: Unresolvedunresolved

Measure discovery with evidence-derived confidence and explicit unknowns; a vendor's self-reported share is a study with a denominator and a window, not a fact. Known blind spots (unnamed samples, unpublished denominators, different geographies) are recorded, not smoothed over.

Last reviewed: not yet reviewed · no evidence has cleared the gate yet

Supporting
0
Contradicting
0

No supporting or contradicting evidence yet — the base position stands alone.

POV changelog

  1. pov-retrieval-systems2026-09-19 18:33 UTC

    material crawler_index_policy change: significance 3.63 >= 3.50, confidence medium (first-seen quantified claim)

    significance 3.63confidence: Mediumevent 9f7e8c586b05

    Before → after

    Before

    Each surface reaches the live web through a different retrieval and citation stack, so the same brand asset is discovered unevenly. Treat retrieval/index and crawler/index documentation as first-class evidence: it changes what "being found" means on that surface.

    After

    Each surface reaches the live web through a different retrieval and citation stack, so the same brand asset is discovered unevenly. Treat retrieval/index and crawler/index documentation as first-class evidence: it changes what "being found" means on that surface.
- It can take approximately 24 hours for OpenAI's systems to adjust for search results after a site's robots.txt update. (evidence 0b187a5b6f942c1d2a3fcb12285238e5; 2026-09-19; medium)

    Evidence: 0b187a5b6f94