<?xml version='1.0' encoding='UTF-8'?>
<mxfile host="app.diagrams.net" modified="2026-09-02T11:26:00.000Z" agent="OpenAI GPT-5.6 Pro" version="28.2.5" type="device" compressed="false" pages="9">
  <diagram id="page-overview" name="01 - Overview">
    <mxGraphModel dx="0" dy="0" grid="1" gridSize="10" guides="1" tooltips="1" connect="1" arrows="1" fold="1" page="1" pageScale="1" pageWidth="1800" pageHeight="1460" math="0" shadow="0" background="#F4F7FB" adaptiveColors="none">
      <root>
        <mxCell id="0"/>
        <mxCell id="1" parent="0"/>
        <mxCell id="p-overview-layer-background" value="Background" parent="0"/>
        <mxCell id="p-overview-layer-governance" value="Governance" parent="0"/>
        <mxCell id="p-overview-layer-flow" value="Data flow" parent="0"/>
        <mxCell id="p-overview-layer-nodes" value="Nodes" parent="0"/>
        <mxCell id="p-overview-layer-annotations" value="Annotations" parent="0"/>
        <mxCell id="p-overview-eyebrow-dot-outer" parent="p-overview-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="35" y="37" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-overview-eyebrow-dot" parent="p-overview-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="42" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-overview-eyebrow" parent="p-overview-layer-annotations" value="GOOGLE ADS MEASUREMENT ARCHITECTURE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="31" width="700" height="30"/>
        </mxCell>
        <mxCell id="p-overview-hero-title" parent="p-overview-layer-annotations" value="How one global MCC tag attributes conversions to the correct country account" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=30;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="62" width="1400" height="48"/>
        </mxCell>
        <mxCell id="p-overview-hero-subtitle" parent="p-overview-layer-annotations" value="The country website does not choose the account. Google Ads matches the conversion to the eligible earlier ad interaction, then credits the child account and campaign that served that ad." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=15;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="118" width="1320" height="50"/>
        </mxCell>
        <mxCell id="p-overview-verified" parent="p-overview-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=40;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1435" y="46" width="335" height="42"/>
        </mxCell>
        <mxCell id="p-overview-verified-check" parent="p-overview-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1450" y="57" width="20" height="20"/>
        </mxCell>
        <mxCell id="p-overview-verified-text" parent="p-overview-layer-annotations" value="Official Google sources checked 2 Sep 2026" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#0F5F2A;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1478" y="52" width="280" height="30"/>
        </mxCell>
        <object id="p-overview-nav-frClickFr" label="" tooltip="Open scenario: French ad → French site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-fr" scenarioKey="frClickFr" active="1">
          <mxCell parent="p-overview-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="184" width="252" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-nav-frClickFr-bg" parent="p-overview-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="252" height="44"/>
        </mxCell>
        <mxCell id="p-overview-nav-frClickFr-icon-bg" parent="p-overview-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-frClickFr-icon" parent="p-overview-nav-frClickFr" value="FR" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#FFFFFF;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-frClickFr-label" parent="p-overview-nav-frClickFr" value="French ad → French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="200" height="32"/>
        </mxCell>
        <object id="p-overview-nav-ukClickUk" label="" tooltip="Open scenario: UK ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-uk-click-uk" scenarioKey="ukClickUk" active="0">
          <mxCell parent="p-overview-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="292" y="184" width="223" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-nav-ukClickUk-bg" parent="p-overview-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="223" height="44"/>
        </mxCell>
        <mxCell id="p-overview-nav-ukClickUk-icon-bg" parent="p-overview-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-ukClickUk-icon" parent="p-overview-nav-ukClickUk" value="UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-ukClickUk-label" parent="p-overview-nav-ukClickUk" value="UK ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="171" height="32"/>
        </mxCell>
        <object id="p-overview-nav-frClickUk" label="" tooltip="Open scenario: French ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-uk" scenarioKey="frClickUk" active="0">
          <mxCell parent="p-overview-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="525" y="184" width="245" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-nav-frClickUk-bg" parent="p-overview-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="245" height="44"/>
        </mxCell>
        <mxCell id="p-overview-nav-frClickUk-icon-bg" parent="p-overview-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-frClickUk-icon" parent="p-overview-nav-frClickUk" value="X" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-frClickUk-label" parent="p-overview-nav-frClickUk" value="French ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="193" height="32"/>
        </mxCell>
        <object id="p-overview-nav-frViewFr" label="" tooltip="Open scenario: French view-through" tags="navigation scenario" link="data:page/id,page-scenario-fr-view-fr" scenarioKey="frViewFr" active="0">
          <mxCell parent="p-overview-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="780" y="184" width="220" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-nav-frViewFr-bg" parent="p-overview-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="220" height="44"/>
        </mxCell>
        <mxCell id="p-overview-nav-frViewFr-icon-bg" parent="p-overview-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-frViewFr-icon" parent="p-overview-nav-frViewFr" value="V" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-frViewFr-label" parent="p-overview-nav-frViewFr" value="French view-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="168" height="32"/>
        </mxCell>
        <object id="p-overview-nav-directFr" label="" tooltip="Open scenario: Direct visit" tags="navigation scenario" link="data:page/id,page-scenario-direct-fr" scenarioKey="directFr" active="0">
          <mxCell parent="p-overview-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1010" y="184" width="172" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-nav-directFr-bg" parent="p-overview-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="172" height="44"/>
        </mxCell>
        <mxCell id="p-overview-nav-directFr-icon-bg" parent="p-overview-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-directFr-icon" parent="p-overview-nav-directFr" value="D" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-directFr-label" parent="p-overview-nav-directFr" value="Direct visit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="120" height="32"/>
        </mxCell>
        <object id="p-overview-nav-misconfiguredUk" label="" tooltip="Open scenario: Child not opted in" tags="navigation scenario" link="data:page/id,page-scenario-misconfigured-uk" scenarioKey="misconfiguredUk" active="0">
          <mxCell parent="p-overview-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1192" y="184" width="218" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-nav-misconfiguredUk-bg" parent="p-overview-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="218" height="44"/>
        </mxCell>
        <mxCell id="p-overview-nav-misconfiguredUk-icon-bg" parent="p-overview-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-misconfiguredUk-icon" parent="p-overview-nav-misconfiguredUk" value="!" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-overview-nav-misconfiguredUk-label" parent="p-overview-nav-misconfiguredUk" value="Child not opted in" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="166" height="32"/>
        </mxCell>
        <object id="p-overview-nav-logic" label="Logic + setup" tooltip="Open logic and setup page" tags="navigation supporting" link="data:page/id,page-logic-setup" navigationTarget="logic">
          <mxCell parent="p-overview-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1420" y="184" width="128" height="44" relative="0"/>
          </mxCell>
        </object>
        <object id="p-overview-nav-sources" label="Sources" tooltip="Open sources and node notes page" tags="navigation supporting" link="data:page/id,page-sources-notes" navigationTarget="sources">
          <mxCell parent="p-overview-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1558" y="184" width="100" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-panel-20-240" parent="p-overview-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="240" width="1280" height="805"/>
        </mxCell>
        <mxCell id="p-overview-badge-1-20" parent="p-overview-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-overview-badge-text-1-20" parent="p-overview-layer-background" value="1" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-overview-panel-title-20-240" parent="p-overview-layer-background" value="Interactive attribution flow" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=16;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="80" y="252" width="1200" height="34"/>
        </mxCell>
        <mxCell id="p-overview-panel-line-20-240" parent="p-overview-layer-background" style="rectangle;fillColor=#D7DFEB;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="295" width="1280" height="1"/>
        </mxCell>
        <mxCell id="p-overview-architecture-bg" parent="p-overview-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FBFCFE;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="300" width="1240" height="700"/>
        </mxCell>
        <object id="p-overview-architecture" label="" tooltip="Cross-account Google Ads conversion tracking architecture" tags="architecture container" canonicalSource="google_ads_cross_account_conversion_interactive.html" scenarioKey="frClickFr" canonicalSourceTitle="Google Ads Cross-Account Conversion Tracking" canonicalScenarioMeta="[[&quot;Click-through&quot;,&quot;blue&quot;],[&quot;Ad account: France&quot;,&quot;purple&quot;],[&quot;Site: France&quot;,&quot;green&quot;]]">
          <mxCell parent="p-overview-layer-nodes" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="300" width="1240" height="700" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-stage-01" parent="p-overview-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;01&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SERVING ACCOUNT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="178" width="230" height="28"/>
        </mxCell>
        <mxCell id="p-overview-stage-02" parent="p-overview-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;02&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;AD SIGNAL&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="325" y="178" width="180" height="28"/>
        </mxCell>
        <mxCell id="p-overview-stage-03" parent="p-overview-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;03&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MARKET WEBSITE&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="550" y="178" width="220" height="28"/>
        </mxCell>
        <mxCell id="p-overview-stage-04" parent="p-overview-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;04&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SHARED TAG + EVENT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="835" y="178" width="200" height="28"/>
        </mxCell>
        <mxCell id="p-overview-stage-05" parent="p-overview-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;05&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MATCH + CREDIT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1052" y="178" width="170" height="28"/>
        </mxCell>
        <object id="p-overview-node-mcc" label="" tooltip="The MCC centrally owns the shared conversion actions. Each participating child account must select this manager as its Google Ads conversion account." tags="architecture node mcc" canonicalKey="mcc" canonicalSourceId="nodeMcc" canonicalTitle="MCC owns the shared conversion actions" displayTitle="MCC owns the shared conversion actions" category="mcc" market="" scenarioState="mcc">
          <mxCell parent="p-overview-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="395" y="34" width="460" height="112" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-node-mcc-bg" parent="p-overview-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F2EAFB;strokeColor=#7B3FC6;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="460" height="112"/>
        </mxCell>
        <mxCell id="p-overview-node-mcc-icon-bg" parent="p-overview-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=20;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="20" width="48" height="48"/>
        </mxCell>
        <mxCell id="p-overview-node-mcc-icon-tri" parent="p-overview-node-mcc" style="triangle;html=1;perimeter=trianglePerimeter;direction=north;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="33" y="33" width="22" height="24"/>
        </mxCell>
        <mxCell id="p-overview-node-mcc-icon-dot" parent="p-overview-node-mcc" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#FFFFFF;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="55" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-overview-node-mcc-kicker" parent="p-overview-node-mcc" value="GLOBAL MANAGER ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="17" width="220" height="20"/>
        </mxCell>
        <mxCell id="p-overview-node-mcc-title" parent="p-overview-node-mcc" value="MCC owns the shared conversion actions" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="42" width="350" height="24"/>
        </mxCell>
        <mxCell id="p-overview-node-mcc-sub" parent="p-overview-node-mcc" value="Child accounts select this manager as their conversion account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="68" width="345" height="32"/>
        </mxCell>
        <mxCell id="p-overview-node-mcc-pill-bg" parent="p-overview-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#B99BDD;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <mxCell id="p-overview-node-mcc-pill" parent="p-overview-node-mcc" value="CENTRAL OWNER" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <object id="p-overview-node-accountFr" label="" tooltip="The serving account is the account whose campaign produced the eligible ad interaction. The same principle applies to every participating country account." tags="architecture node account" canonicalKey="accountFr" canonicalSourceId="nodeAccountFr" canonicalTitle="France Google Ads" displayTitle="France Google Ads" category="account" market="fr" scenarioState="active">
          <mxCell parent="p-overview-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="230" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-node-accountFr-bg" parent="p-overview-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-overview-node-accountFr-dot" parent="p-overview-node-accountFr" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-accountFr-kicker" parent="p-overview-node-accountFr" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-accountFr-title" parent="p-overview-node-accountFr" value="France Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-overview-node-accountFr-sub" parent="p-overview-node-accountFr" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-overview-node-accountFr-pill-bg" parent="p-overview-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-overview-node-accountFr-pill" parent="p-overview-node-accountFr" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-overview-node-accountUk" label="" tooltip="This child can use the MCC's shared conversion actions only when its conversion-account setting points to the manager." tags="architecture node account" canonicalKey="accountUk" canonicalSourceId="nodeAccountUk" canonicalTitle="UK Google Ads" displayTitle="UK Google Ads" category="account" market="uk" scenarioState="inactive">
          <mxCell parent="p-overview-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="335" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-node-accountUk-bg" parent="p-overview-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-overview-node-accountUk-dot" parent="p-overview-node-accountUk" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-accountUk-kicker" parent="p-overview-node-accountUk" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-accountUk-title" parent="p-overview-node-accountUk" value="UK Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-overview-node-accountUk-sub" parent="p-overview-node-accountUk" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-overview-node-accountUk-pill-bg" parent="p-overview-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-overview-node-accountUk-pill" parent="p-overview-node-accountUk" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-overview-node-accountDe" label="" tooltip="A third country can use the same central setup without needing the website country to act as an attribution router." tags="architecture node account" canonicalKey="accountDe" canonicalSourceId="nodeAccountDe" canonicalTitle="Germany Google Ads" displayTitle="Germany Google Ads" category="account" market="de" scenarioState="inactive">
          <mxCell parent="p-overview-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="440" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-node-accountDe-bg" parent="p-overview-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-overview-node-accountDe-dot" parent="p-overview-node-accountDe" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-accountDe-kicker" parent="p-overview-node-accountDe" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-accountDe-title" parent="p-overview-node-accountDe" value="Germany Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-overview-node-accountDe-sub" parent="p-overview-node-accountDe" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-overview-node-accountDe-pill-bg" parent="p-overview-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-overview-node-accountDe-pill" parent="p-overview-node-accountDe" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-overview-node-signal" label="" tooltip="For click-through journeys, auto-tagging adds a GCLID or related identifier. View-through journeys rely on eligible impression measurement signals instead." tags="architecture node signal" canonicalKey="signal" canonicalSourceId="nodeSignal" canonicalTitle="Ad click + GCLID" displayTitle="Ad click + GCLID" category="signal" market="" scenarioState="active">
          <mxCell parent="p-overview-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="325" y="265" width="178" height="150" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-node-signal-bg" parent="p-overview-node-signal" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="178" height="150"/>
        </mxCell>
        <mxCell id="p-overview-node-signal-icon-bg" parent="p-overview-node-signal" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="66" y="20" width="46" height="46"/>
        </mxCell>
        <mxCell id="p-overview-node-signal-icon-play" parent="p-overview-node-signal" style="triangle;html=1;perimeter=trianglePerimeter;direction=east;fillColor=#1A73E8;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="79" y="31" width="20" height="24"/>
        </mxCell>
        <mxCell id="p-overview-node-signal-kicker" parent="p-overview-node-signal" value="INTERACTION SIGNAL" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="78" width="154" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-signal-title" parent="p-overview-node-signal" value="Ad click + GCLID" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="97" width="158" height="24"/>
        </mxCell>
        <mxCell id="p-overview-node-signal-sub" parent="p-overview-node-signal" value="Identifies campaign and click attributes" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=top;fontFamily=Helvetica;fontSize=9;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="121" width="158" height="27"/>
        </mxCell>
        <object id="p-overview-node-siteFr" label="" tooltip="The site records where the conversion occurred. It does not, by itself, decide which child account receives Ads credit." tags="architecture node site" canonicalKey="siteFr" canonicalSourceId="nodeSiteFr" canonicalTitle="French site" displayTitle="French site" category="site" market="fr" scenarioState="site-active">
          <mxCell parent="p-overview-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="230" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-node-siteFr-bg" parent="p-overview-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F0F8F2;strokeColor=#188038;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-overview-node-siteFr-icon-bg" parent="p-overview-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#188038;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-overview-node-siteFr-icon-line-0" parent="p-overview-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-overview-node-siteFr-icon-line-1" parent="p-overview-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-overview-node-siteFr-icon-line-2" parent="p-overview-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-overview-node-siteFr-kicker" parent="p-overview-node-siteFr" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-siteFr-title" parent="p-overview-node-siteFr" value="French site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-overview-node-siteFr-sub" parent="p-overview-node-siteFr" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-overview-node-siteFr-pill-bg" parent="p-overview-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#E6F4EA;strokeColor=#B8DFC4;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-overview-node-siteFr-pill" parent="p-overview-node-siteFr" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-overview-node-siteUk" label="" tooltip="The same MCC-level base tag and conversion event can be deployed here. A cross-market ad click can still be credited to another serving account." tags="architecture node site" canonicalKey="siteUk" canonicalSourceId="nodeSiteUk" canonicalTitle="UK site" displayTitle="UK site" category="site" market="uk" scenarioState="inactive">
          <mxCell parent="p-overview-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="335" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-node-siteUk-bg" parent="p-overview-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-overview-node-siteUk-icon-bg" parent="p-overview-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-overview-node-siteUk-icon-line-0" parent="p-overview-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-overview-node-siteUk-icon-line-1" parent="p-overview-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-overview-node-siteUk-icon-line-2" parent="p-overview-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-overview-node-siteUk-kicker" parent="p-overview-node-siteUk" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-siteUk-title" parent="p-overview-node-siteUk" value="UK site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-overview-node-siteUk-sub" parent="p-overview-node-siteUk" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-overview-node-siteUk-pill-bg" parent="p-overview-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-overview-node-siteUk-pill" parent="p-overview-node-siteUk" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-overview-node-siteDe" label="" tooltip="The German domain can participate in the same setup. Domain country remains separate from attribution account selection." tags="architecture node site" canonicalKey="siteDe" canonicalSourceId="nodeSiteDe" canonicalTitle="German site" displayTitle="German site" category="site" market="de" scenarioState="inactive">
          <mxCell parent="p-overview-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="440" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-node-siteDe-bg" parent="p-overview-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-overview-node-siteDe-icon-bg" parent="p-overview-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-overview-node-siteDe-icon-line-0" parent="p-overview-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-overview-node-siteDe-icon-line-1" parent="p-overview-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-overview-node-siteDe-icon-line-2" parent="p-overview-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-overview-node-siteDe-kicker" parent="p-overview-node-siteDe" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-siteDe-title" parent="p-overview-node-siteDe" value="German site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-overview-node-siteDe-sub" parent="p-overview-node-siteDe" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-overview-node-siteDe-pill-bg" parent="p-overview-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-overview-node-siteDe-pill" parent="p-overview-node-siteDe" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-overview-node-tag" label="" tooltip="The sitewide Google tag supplies the measurement foundation; the configured conversion event sends the action to the MCC-owned conversion action." tags="architecture node tag" canonicalKey="tag" canonicalSourceId="nodeTag" canonicalTitle="One MCC Google tag" displayTitle="One MCC Google tag" category="tag" market="" scenarioState="active">
          <mxCell parent="p-overview-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="240" width="170" height="200" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-node-tag-bg" parent="p-overview-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="170" height="200"/>
        </mxCell>
        <mxCell id="p-overview-node-tag-icon-bg" parent="p-overview-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="53" y="23" width="64" height="64"/>
        </mxCell>
        <mxCell id="p-overview-node-tag-icon-h" parent="p-overview-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="67" y="54" width="36" height="5"/>
        </mxCell>
        <mxCell id="p-overview-node-tag-icon-v" parent="p-overview-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="82" y="38" width="5" height="36"/>
        </mxCell>
        <mxCell id="p-overview-node-tag-kicker" parent="p-overview-node-tag" value="ON EVERY SITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="105" width="146" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-tag-title" parent="p-overview-node-tag" value="One MCC Google tag" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="127" width="150" height="22"/>
        </mxCell>
        <mxCell id="p-overview-node-tag-sub" parent="p-overview-node-tag" value="+ shared conversion event" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="150" width="150" height="20"/>
        </mxCell>
        <mxCell id="p-overview-node-tag-pill-bg" parent="p-overview-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <mxCell id="p-overview-node-tag-pill" parent="p-overview-node-tag" value="SENDS TO MCC ACTION" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <object id="p-overview-node-matcher" label="" tooltip="Google Ads seeks an eligible earlier interaction and applies the conversion action's attribution rules and window. The credited interaction points back to its serving account and campaign." tags="architecture node matcher" canonicalKey="matcher" canonicalSourceId="nodeMatcher" canonicalTitle="Match + attribute" displayTitle="Match + attribute" category="matcher" market="" scenarioState="active">
          <mxCell parent="p-overview-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="1045" y="265" width="155" height="154" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-node-matcher-bg" parent="p-overview-node-matcher" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="155" height="154"/>
        </mxCell>
        <mxCell id="p-overview-node-matcher-icon-bg" parent="p-overview-node-matcher" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#F2EAFB;strokeColor=#C8ABE7;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-overview-node-matcher-icon" parent="p-overview-node-matcher" value="&amp;#10003;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-overview-node-matcher-kicker" parent="p-overview-node-matcher" value="GOOGLE ADS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="75" width="135" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-matcher-title" parent="p-overview-node-matcher" value="Match + attribute" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="96" width="139" height="23"/>
        </mxCell>
        <mxCell id="p-overview-node-matcher-sub" parent="p-overview-node-matcher" value="Eligible interaction wins" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="121" width="139" height="20"/>
        </mxCell>
        <object id="p-overview-node-outcome" label="" tooltip="The conversion action is managed centrally, while account and campaign reporting credit follows the eligible serving interaction. No eligible interaction means no automatic country-account credit." tags="architecture node outcome" canonicalKey="outcome" canonicalSourceId="nodeOutcome" canonicalTitle="France child account + campaign" displayTitle="France child account + campaign" category="outcome" market="" scenarioState="success">
          <mxCell parent="p-overview-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="515" width="370" height="120" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-node-outcome-bg" parent="p-overview-node-outcome" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F0F8F2;strokeColor=#188038;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="370" height="120"/>
        </mxCell>
        <mxCell id="p-overview-node-outcome-icon-bg" parent="p-overview-node-outcome" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#E6F4EA;strokeColor=#A7D6B4;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-overview-node-outcome-icon" parent="p-overview-node-outcome" value="&amp;#10003;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=18;fontColor=#188038;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-overview-node-outcome-kicker" parent="p-overview-node-outcome" value="CONVERSION CREDIT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="15" width="288" height="18"/>
        </mxCell>
        <mxCell id="p-overview-node-outcome-title" parent="p-overview-node-outcome" value="France child account + campaign" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="37" width="288" height="25"/>
        </mxCell>
        <mxCell id="p-overview-node-outcome-sub1" parent="p-overview-node-outcome" value="Because the French account served the credited ad." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="73" width="330" height="19"/>
        </mxCell>
        <mxCell id="p-overview-node-outcome-sub2" parent="p-overview-node-outcome" value="The French domain is not what selected the account." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="93" width="330" height="19"/>
        </mxCell>
        <object id="p-overview-edge-govFr" label="" canonicalSourceId="govFr" canonicalSourceKey="mcc" canonicalTargetKey="accountFr" relationshipKind="governance" market="">
          <mxCell parent="p-overview-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.2;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-overview-node-mcc" target="p-overview-node-accountFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="360" y="475"/>
                <mxPoint x="240" y="470"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-govUk" label="" canonicalSourceId="govUk" canonicalSourceKey="mcc" canonicalTargetKey="accountUk" relationshipKind="governance" market="">
          <mxCell parent="p-overview-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.35;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-overview-node-mcc" target="p-overview-node-accountUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="420" y="520"/>
                <mxPoint x="315" y="560"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-govDe" label="" canonicalSourceId="govDe" canonicalSourceKey="mcc" canonicalTargetKey="accountDe" relationshipKind="governance" market="">
          <mxCell parent="p-overview-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.5;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-overview-node-mcc" target="p-overview-node-accountDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="460" y="590"/>
                <mxPoint x="330" y="670"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-govTag" label="" canonicalSourceId="govTag" canonicalSourceKey="mcc" canonicalTargetKey="tag" relationshipKind="governance" market="">
          <mxCell parent="p-overview-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.75;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-overview-node-mcc" target="p-overview-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="800" y="475"/>
                <mxPoint x="900" y="475"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowAccountFr" label="" canonicalSourceId="flowAccountFr" canonicalSourceKey="accountFr" canonicalTargetKey="signal" relationshipKind="account-signal" market="fr">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.33;" edge="1" source="p-overview-node-accountFr" target="p-overview-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="320" y="566"/>
                <mxPoint x="327" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowAccountUk" label="" canonicalSourceId="flowAccountUk" canonicalSourceKey="accountUk" canonicalTargetKey="signal" relationshipKind="account-signal" market="uk">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-overview-node-accountUk" target="p-overview-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="324" y="671"/>
                <mxPoint x="329" y="650"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowAccountDe" label="" canonicalSourceId="flowAccountDe" canonicalSourceKey="accountDe" canonicalTargetKey="signal" relationshipKind="account-signal" market="de">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.67;" edge="1" source="p-overview-node-accountDe" target="p-overview-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="321" y="776"/>
                <mxPoint x="331" y="685"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowSignalFrSite" label="" canonicalSourceId="flowSignalFrSite" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="signal-site" market="fr">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.35;entryX=0;entryY=0.5;" edge="1" source="p-overview-node-signal" target="p-overview-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="610"/>
                <mxPoint x="555" y="574"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowSignalUkSite" label="" canonicalSourceId="flowSignalUkSite" canonicalSourceKey="signal" canonicalTargetKey="siteUk" relationshipKind="signal-site" market="uk">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-overview-node-signal" target="p-overview-node-siteUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="671"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowSignalDeSite" label="" canonicalSourceId="flowSignalDeSite" canonicalSourceKey="signal" canonicalTargetKey="siteDe" relationshipKind="signal-site" market="de">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.65;entryX=0;entryY=0.5;" edge="1" source="p-overview-node-signal" target="p-overview-node-siteDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="684"/>
                <mxPoint x="559" y="776"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowFrSiteTag" label="" canonicalSourceId="flowFrSiteTag" canonicalSourceKey="siteFr" canonicalTargetKey="tag" relationshipKind="site-tag" market="fr">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.36;" edge="1" source="p-overview-node-siteFr" target="p-overview-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="566"/>
                <mxPoint x="832" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowUkSiteTag" label="" canonicalSourceId="flowUkSiteTag" canonicalSourceKey="siteUk" canonicalTargetKey="tag" relationshipKind="site-tag" market="uk">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-overview-node-siteUk" target="p-overview-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="671"/>
                <mxPoint x="834" y="648"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowDeSiteTag" label="" canonicalSourceId="flowDeSiteTag" canonicalSourceKey="siteDe" canonicalTargetKey="tag" relationshipKind="site-tag" market="de">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.64;" edge="1" source="p-overview-node-siteDe" target="p-overview-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="822" y="776"/>
                <mxPoint x="838" y="690"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowTagMatcher" label="" canonicalSourceId="flowTagMatcher" canonicalSourceKey="tag" canonicalTargetKey="matcher" relationshipKind="tag-matcher" market="">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-overview-node-tag" target="p-overview-node-matcher" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1048" y="640"/>
                <mxPoint x="1056" y="640"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowMatcherOutcome" label="" canonicalSourceId="flowMatcherOutcome" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="credit" market="">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#7B3FC6;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-overview-node-matcher" target="p-overview-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowNoSignal" label="" canonicalSourceId="flowNoSignal" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="no-signal" market="">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-overview-node-signal" target="p-overview-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="566"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-overview-edge-flowError" label="" canonicalSourceId="flowError" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="error" market="">
          <mxCell parent="p-overview-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-overview-node-matcher" target="p-overview-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <mxCell id="p-overview-legend-bg" parent="p-overview-architecture" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="555" width="720" height="80"/>
        </mxCell>
        <mxCell id="p-overview-legend-title" parent="p-overview-architecture" value="KEY RULE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#283650;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="568" width="160" height="20"/>
        </mxCell>
        <mxCell id="p-overview-legend-rule" parent="p-overview-architecture" value="Serving account + eligible ad interaction determine attribution." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="590" width="675" height="26"/>
        </mxCell>
        <mxCell id="p-overview-legend-sub" parent="p-overview-architecture" value="Website country, visitor location and the shared tag alone do not select a child account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#66758D;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="615" width="675" height="18"/>
        </mxCell>
        <mxCell id="p-overview-scenario-panel-1320-240" parent="p-overview-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1320" y="240" width="460" height="805"/>
        </mxCell>
        <object id="p-overview-scenario-content" label="" tags="scenario annotation container" scenarioKey="frClickFr">
          <mxCell parent="p-overview-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1320" y="240" width="460" height="805" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-meta-0-bg" parent="p-overview-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="18" width="110.8" height="25"/>
        </mxCell>
        <mxCell id="p-overview-meta-0-dot" parent="p-overview-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1558B0;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-overview-meta-0-text" parent="p-overview-scenario-content" value="Click-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="20" width="82.8" height="21"/>
        </mxCell>
        <mxCell id="p-overview-meta-1-bg" parent="p-overview-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#D5C1EB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="139.8" y="18" width="143.8" height="25"/>
        </mxCell>
        <mxCell id="p-overview-meta-1-dot" parent="p-overview-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="147.8" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-overview-meta-1-text" parent="p-overview-scenario-content" value="Ad account: France" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="161.8" y="20" width="115.8" height="21"/>
        </mxCell>
        <mxCell id="p-overview-meta-2-bg" parent="p-overview-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="290.6" y="18" width="104.2" height="25"/>
        </mxCell>
        <mxCell id="p-overview-meta-2-dot" parent="p-overview-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#0F652D;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="298.6" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-overview-meta-2-text" parent="p-overview-scenario-content" value="Site: France" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="312.6" y="20" width="76.2" height="21"/>
        </mxCell>
        <mxCell id="p-overview-scenario-title" parent="p-overview-scenario-content" value="French ad click, French-site purchase" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=22;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="53" width="416" height="62"/>
        </mxCell>
        <mxCell id="p-overview-scenario-lede" parent="p-overview-scenario-content" value="The standard same-market case. The shared tag records the purchase, and Google Ads matches it to the French account's earlier ad click." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="120" width="416" height="66"/>
        </mxCell>
        <mxCell id="p-overview-scenario-rule-bg" parent="p-overview-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="192" width="416" height="78"/>
        </mxCell>
        <mxCell id="p-overview-scenario-rule-label" parent="p-overview-scenario-content" value="WHY THE CREDIT GOES THERE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="200" width="370" height="18"/>
        </mxCell>
        <mxCell id="p-overview-scenario-rule" parent="p-overview-scenario-content" value="The French child account served the click that is linked to the conversion." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="219" width="382" height="43"/>
        </mxCell>
        <mxCell id="p-overview-step-1-num-bg" parent="p-overview-scenario-content" value="1" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="285" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-overview-step-1-title" parent="p-overview-scenario-content" value="France serves the ad" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="280" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-overview-step-1-desc" parent="p-overview-scenario-content" value="A campaign in the French child account produces the eligible ad click." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="302" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-overview-step-2-num-bg" parent="p-overview-scenario-content" value="2" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="355" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-overview-step-2-title" parent="p-overview-scenario-content" value="Auto-tagging identifies the click" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="350" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-overview-step-2-desc" parent="p-overview-scenario-content" value="The landing URL carries ad-click information such as the GCLID." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="372" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-overview-step-3-num-bg" parent="p-overview-scenario-content" value="3" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="425" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-overview-step-3-title" parent="p-overview-scenario-content" value="The user converts on the French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="420" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-overview-step-3-desc" parent="p-overview-scenario-content" value="The same manager-level Google tag and purchase event are installed there." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="442" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-overview-step-4-num-bg" parent="p-overview-scenario-content" value="4" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="495" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-overview-step-4-title" parent="p-overview-scenario-content" value="Google matches the event" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="490" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-overview-step-4-desc" parent="p-overview-scenario-content" value="The conversion event is associated with the stored French ad-click information." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="512" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-overview-step-5-num-bg" parent="p-overview-scenario-content" value="5" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="565" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-overview-step-5-title" parent="p-overview-scenario-content" value="France receives credit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="560" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-overview-step-5-desc" parent="p-overview-scenario-content" value="The conversion is reported against the French serving account and campaign." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="582" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-overview-scenario-outcome-bg" parent="p-overview-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="632" width="416" height="64"/>
        </mxCell>
        <mxCell id="p-overview-scenario-outcome-label" parent="p-overview-scenario-content" value="OUTCOME" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="639" width="100" height="17"/>
        </mxCell>
        <mxCell id="p-overview-scenario-outcome" parent="p-overview-scenario-content" value="France receives the conversion credit." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="657" width="382" height="31"/>
        </mxCell>
        <object id="p-overview-support-link-logic" label="Logic + setup" tooltip="Open logic and setup" link="data:page/id,page-logic-setup">
          <mxCell parent="p-overview-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="22" y="703" width="128" height="29" relative="0"/>
          </mxCell>
        </object>
        <object id="p-overview-support-link-sources" label="Sources" tooltip="Open official sources" link="data:page/id,page-sources-notes">
          <mxCell parent="p-overview-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="158" y="703" width="96" height="29" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-overview-distinction-panel-20-1080" parent="p-overview-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="1080" width="870" height="315"/>
        </mxCell>
        <mxCell id="p-overview-dist-title" parent="p-overview-layer-annotations" value="The distinction that resolves the country-routing question" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=18;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="1098" width="826" height="36"/>
        </mxCell>
        <mxCell id="p-overview-good-bg" parent="p-overview-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F0F8F2;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="1148" width="398" height="218"/>
        </mxCell>
        <mxCell id="p-overview-good-title" parent="p-overview-layer-annotations" value="Correct mental model" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="60" y="1162" width="362" height="28"/>
        </mxCell>
        <mxCell id="p-overview-good-0-dot" parent="p-overview-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="60" y="1203" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-overview-good-0-text" parent="p-overview-layer-annotations" value="The MCC is the central owner of the shared conversion action." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="84" y="1198" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-overview-good-1-dot" parent="p-overview-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="60" y="1243" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-overview-good-1-text" parent="p-overview-layer-annotations" value="The market websites all fire the same manager-level tag/event." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="84" y="1238" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-overview-good-2-dot" parent="p-overview-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="60" y="1283" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-overview-good-2-text" parent="p-overview-layer-annotations" value="Google Ads matches the conversion to an eligible prior ad interaction." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="84" y="1278" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-overview-good-3-dot" parent="p-overview-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="60" y="1323" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-overview-good-3-text" parent="p-overview-layer-annotations" value="Credit appears against the child account and campaign that served that interaction." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="84" y="1318" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-overview-bad-bg" parent="p-overview-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#FFF5F4;strokeColor=#EFAAA7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="468" y="1148" width="398" height="218"/>
        </mxCell>
        <mxCell id="p-overview-bad-title" parent="p-overview-layer-annotations" value="Incorrect mental model" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#C5221F;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="486" y="1162" width="362" height="28"/>
        </mxCell>
        <mxCell id="p-overview-bad-0-dot" parent="p-overview-layer-annotations" value="&amp;#215;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=9;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="486" y="1203" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-overview-bad-0-text" parent="p-overview-layer-annotations" value="The French domain automatically routes data to the French account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="510" y="1198" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-overview-bad-1-dot" parent="p-overview-layer-annotations" value="&amp;#215;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=9;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="486" y="1243" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-overview-bad-1-text" parent="p-overview-layer-annotations" value="Google selects an account from the visitor's IP country." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="510" y="1238" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-overview-bad-2-dot" parent="p-overview-layer-annotations" value="&amp;#215;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=9;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="486" y="1283" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-overview-bad-2-text" parent="p-overview-layer-annotations" value="Each market needs a unique tag purely to stop cross-market attribution." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="510" y="1278" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-overview-bad-3-dot" parent="p-overview-layer-annotations" value="&amp;#215;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=9;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="486" y="1323" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-overview-bad-3-text" parent="p-overview-layer-annotations" value="The MCC hierarchy alone determines which account receives credit." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="510" y="1318" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-overview-formula-panel-910-1080" parent="p-overview-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="910" y="1080" width="870" height="315"/>
        </mxCell>
        <mxCell id="p-overview-formula-title" parent="p-overview-layer-annotations" value="Attribution logic in one formula" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=18;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="1098" width="826" height="36"/>
        </mxCell>
        <mxCell id="p-overview-formula-0-label-bg" parent="p-overview-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="1152" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-overview-formula-0-label" parent="p-overview-layer-annotations" value="COLLECTION" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="1152" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-overview-formula-0-desc" parent="p-overview-layer-annotations" value="Shared MCC tag + the configured conversion event records the action on whichever participating site it happens." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1078" y="1152" width="668" height="52"/>
        </mxCell>
        <mxCell id="p-overview-formula-1-label-bg" parent="p-overview-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="1225" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-overview-formula-1-label" parent="p-overview-layer-annotations" value="MATCHING" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="1225" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-overview-formula-1-desc" parent="p-overview-layer-annotations" value="Google Ads links that action to a prior eligible click, engaged view or impression using available measurement signals." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1078" y="1225" width="668" height="52"/>
        </mxCell>
        <mxCell id="p-overview-formula-2-label-bg" parent="p-overview-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="1298" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-overview-formula-2-label" parent="p-overview-layer-annotations" value="CREDIT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="1298" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-overview-formula-2-desc" parent="p-overview-layer-annotations" value="The eligible serving account/campaign receives credit according to the conversion action's attribution settings and window." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1078" y="1298" width="668" height="52"/>
        </mxCell>
        <mxCell id="p-overview-footer" parent="p-overview-layer-annotations" value="Conceptual architecture for stakeholder explanation. Exact reporting can be affected by consent, browser restrictions, attribution settings, conversion windows and cross-domain implementation quality." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#6F7C90;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="1415" width="1740" height="32"/>
        </mxCell>
      </root>
    </mxGraphModel>
  </diagram>
  <diagram id="page-scenario-fr-click-fr" name="02 - French ad to French site">
    <mxGraphModel dx="0" dy="0" grid="1" gridSize="10" guides="1" tooltips="1" connect="1" arrows="1" fold="1" page="1" pageScale="1" pageWidth="1800" pageHeight="1100" math="0" shadow="0" background="#F4F7FB" adaptiveColors="none">
      <root>
        <mxCell id="0"/>
        <mxCell id="1" parent="0"/>
        <mxCell id="p-frClickFr-layer-background" value="Background" parent="0"/>
        <mxCell id="p-frClickFr-layer-governance" value="Governance" parent="0"/>
        <mxCell id="p-frClickFr-layer-flow" value="Data flow" parent="0"/>
        <mxCell id="p-frClickFr-layer-nodes" value="Nodes" parent="0"/>
        <mxCell id="p-frClickFr-layer-annotations" value="Annotations" parent="0"/>
        <mxCell id="p-frClickFr-eyebrow-dot-outer" parent="p-frClickFr-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="35" y="37" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-eyebrow-dot" parent="p-frClickFr-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="42" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-frClickFr-eyebrow" parent="p-frClickFr-layer-annotations" value="GOOGLE ADS MEASUREMENT ARCHITECTURE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="31" width="700" height="30"/>
        </mxCell>
        <mxCell id="p-frClickFr-hero-title" parent="p-frClickFr-layer-annotations" value="How one global MCC tag attributes conversions to the correct country account" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=30;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="62" width="1400" height="48"/>
        </mxCell>
        <mxCell id="p-frClickFr-hero-subtitle" parent="p-frClickFr-layer-annotations" value="The country website does not choose the account. Google Ads matches the conversion to the eligible earlier ad interaction, then credits the child account and campaign that served that ad." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=15;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="118" width="1320" height="50"/>
        </mxCell>
        <mxCell id="p-frClickFr-verified" parent="p-frClickFr-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=40;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1435" y="46" width="335" height="42"/>
        </mxCell>
        <mxCell id="p-frClickFr-verified-check" parent="p-frClickFr-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1450" y="57" width="20" height="20"/>
        </mxCell>
        <mxCell id="p-frClickFr-verified-text" parent="p-frClickFr-layer-annotations" value="Official Google sources checked 2 Sep 2026" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#0F5F2A;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1478" y="52" width="280" height="30"/>
        </mxCell>
        <object id="p-frClickFr-nav-frClickFr" label="" tooltip="Open scenario: French ad → French site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-fr" scenarioKey="frClickFr" active="1">
          <mxCell parent="p-frClickFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="184" width="252" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-nav-frClickFr-bg" parent="p-frClickFr-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="252" height="44"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-frClickFr-icon-bg" parent="p-frClickFr-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-frClickFr-icon" parent="p-frClickFr-nav-frClickFr" value="FR" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#FFFFFF;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-frClickFr-label" parent="p-frClickFr-nav-frClickFr" value="French ad → French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="200" height="32"/>
        </mxCell>
        <object id="p-frClickFr-nav-ukClickUk" label="" tooltip="Open scenario: UK ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-uk-click-uk" scenarioKey="ukClickUk" active="0">
          <mxCell parent="p-frClickFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="292" y="184" width="223" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-nav-ukClickUk-bg" parent="p-frClickFr-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="223" height="44"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-ukClickUk-icon-bg" parent="p-frClickFr-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-ukClickUk-icon" parent="p-frClickFr-nav-ukClickUk" value="UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-ukClickUk-label" parent="p-frClickFr-nav-ukClickUk" value="UK ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="171" height="32"/>
        </mxCell>
        <object id="p-frClickFr-nav-frClickUk" label="" tooltip="Open scenario: French ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-uk" scenarioKey="frClickUk" active="0">
          <mxCell parent="p-frClickFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="525" y="184" width="245" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-nav-frClickUk-bg" parent="p-frClickFr-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="245" height="44"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-frClickUk-icon-bg" parent="p-frClickFr-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-frClickUk-icon" parent="p-frClickFr-nav-frClickUk" value="X" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-frClickUk-label" parent="p-frClickFr-nav-frClickUk" value="French ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="193" height="32"/>
        </mxCell>
        <object id="p-frClickFr-nav-frViewFr" label="" tooltip="Open scenario: French view-through" tags="navigation scenario" link="data:page/id,page-scenario-fr-view-fr" scenarioKey="frViewFr" active="0">
          <mxCell parent="p-frClickFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="780" y="184" width="220" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-nav-frViewFr-bg" parent="p-frClickFr-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="220" height="44"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-frViewFr-icon-bg" parent="p-frClickFr-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-frViewFr-icon" parent="p-frClickFr-nav-frViewFr" value="V" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-frViewFr-label" parent="p-frClickFr-nav-frViewFr" value="French view-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="168" height="32"/>
        </mxCell>
        <object id="p-frClickFr-nav-directFr" label="" tooltip="Open scenario: Direct visit" tags="navigation scenario" link="data:page/id,page-scenario-direct-fr" scenarioKey="directFr" active="0">
          <mxCell parent="p-frClickFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1010" y="184" width="172" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-nav-directFr-bg" parent="p-frClickFr-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="172" height="44"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-directFr-icon-bg" parent="p-frClickFr-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-directFr-icon" parent="p-frClickFr-nav-directFr" value="D" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-directFr-label" parent="p-frClickFr-nav-directFr" value="Direct visit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="120" height="32"/>
        </mxCell>
        <object id="p-frClickFr-nav-misconfiguredUk" label="" tooltip="Open scenario: Child not opted in" tags="navigation scenario" link="data:page/id,page-scenario-misconfigured-uk" scenarioKey="misconfiguredUk" active="0">
          <mxCell parent="p-frClickFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1192" y="184" width="218" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-nav-misconfiguredUk-bg" parent="p-frClickFr-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="218" height="44"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-misconfiguredUk-icon-bg" parent="p-frClickFr-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-misconfiguredUk-icon" parent="p-frClickFr-nav-misconfiguredUk" value="!" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-nav-misconfiguredUk-label" parent="p-frClickFr-nav-misconfiguredUk" value="Child not opted in" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="166" height="32"/>
        </mxCell>
        <object id="p-frClickFr-nav-logic" label="Logic + setup" tooltip="Open logic and setup page" tags="navigation supporting" link="data:page/id,page-logic-setup" navigationTarget="logic">
          <mxCell parent="p-frClickFr-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1420" y="184" width="128" height="44" relative="0"/>
          </mxCell>
        </object>
        <object id="p-frClickFr-nav-sources" label="Sources" tooltip="Open sources and node notes page" tags="navigation supporting" link="data:page/id,page-sources-notes" navigationTarget="sources">
          <mxCell parent="p-frClickFr-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1558" y="184" width="100" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-panel-20-240" parent="p-frClickFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="240" width="1280" height="805"/>
        </mxCell>
        <mxCell id="p-frClickFr-badge-1-20" parent="p-frClickFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-frClickFr-badge-text-1-20" parent="p-frClickFr-layer-background" value="1" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-frClickFr-panel-title-20-240" parent="p-frClickFr-layer-background" value="Interactive attribution flow" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=16;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="80" y="252" width="1200" height="34"/>
        </mxCell>
        <mxCell id="p-frClickFr-panel-line-20-240" parent="p-frClickFr-layer-background" style="rectangle;fillColor=#D7DFEB;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="295" width="1280" height="1"/>
        </mxCell>
        <mxCell id="p-frClickFr-architecture-bg" parent="p-frClickFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FBFCFE;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="300" width="1240" height="700"/>
        </mxCell>
        <object id="p-frClickFr-architecture" label="" tooltip="Cross-account Google Ads conversion tracking architecture" tags="architecture container" canonicalSource="google_ads_cross_account_conversion_interactive.html" scenarioKey="frClickFr" canonicalSourceTitle="Google Ads Cross-Account Conversion Tracking" canonicalScenarioMeta="[[&quot;Click-through&quot;,&quot;blue&quot;],[&quot;Ad account: France&quot;,&quot;purple&quot;],[&quot;Site: France&quot;,&quot;green&quot;]]">
          <mxCell parent="p-frClickFr-layer-nodes" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="300" width="1240" height="700" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-stage-01" parent="p-frClickFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;01&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SERVING ACCOUNT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="178" width="230" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-stage-02" parent="p-frClickFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;02&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;AD SIGNAL&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="325" y="178" width="180" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-stage-03" parent="p-frClickFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;03&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MARKET WEBSITE&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="550" y="178" width="220" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-stage-04" parent="p-frClickFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;04&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SHARED TAG + EVENT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="835" y="178" width="200" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-stage-05" parent="p-frClickFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;05&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MATCH + CREDIT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1052" y="178" width="170" height="28"/>
        </mxCell>
        <object id="p-frClickFr-node-mcc" label="" tooltip="The MCC centrally owns the shared conversion actions. Each participating child account must select this manager as its Google Ads conversion account." tags="architecture node mcc" canonicalKey="mcc" canonicalSourceId="nodeMcc" canonicalTitle="MCC owns the shared conversion actions" displayTitle="MCC owns the shared conversion actions" category="mcc" market="" scenarioState="mcc">
          <mxCell parent="p-frClickFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="395" y="34" width="460" height="112" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-node-mcc-bg" parent="p-frClickFr-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F2EAFB;strokeColor=#7B3FC6;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="460" height="112"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-mcc-icon-bg" parent="p-frClickFr-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=20;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="20" width="48" height="48"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-mcc-icon-tri" parent="p-frClickFr-node-mcc" style="triangle;html=1;perimeter=trianglePerimeter;direction=north;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="33" y="33" width="22" height="24"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-mcc-icon-dot" parent="p-frClickFr-node-mcc" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#FFFFFF;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="55" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-mcc-kicker" parent="p-frClickFr-node-mcc" value="GLOBAL MANAGER ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="17" width="220" height="20"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-mcc-title" parent="p-frClickFr-node-mcc" value="MCC owns the shared conversion actions" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="42" width="350" height="24"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-mcc-sub" parent="p-frClickFr-node-mcc" value="Child accounts select this manager as their conversion account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="68" width="345" height="32"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-mcc-pill-bg" parent="p-frClickFr-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#B99BDD;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-mcc-pill" parent="p-frClickFr-node-mcc" value="CENTRAL OWNER" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <object id="p-frClickFr-node-accountFr" label="" tooltip="The serving account is the account whose campaign produced the eligible ad interaction. The same principle applies to every participating country account." tags="architecture node account" canonicalKey="accountFr" canonicalSourceId="nodeAccountFr" canonicalTitle="France Google Ads" displayTitle="France Google Ads" category="account" market="fr" scenarioState="active">
          <mxCell parent="p-frClickFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="230" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-node-accountFr-bg" parent="p-frClickFr-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountFr-dot" parent="p-frClickFr-node-accountFr" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountFr-kicker" parent="p-frClickFr-node-accountFr" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountFr-title" parent="p-frClickFr-node-accountFr" value="France Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountFr-sub" parent="p-frClickFr-node-accountFr" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountFr-pill-bg" parent="p-frClickFr-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountFr-pill" parent="p-frClickFr-node-accountFr" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-frClickFr-node-accountUk" label="" tooltip="This child can use the MCC's shared conversion actions only when its conversion-account setting points to the manager." tags="architecture node account" canonicalKey="accountUk" canonicalSourceId="nodeAccountUk" canonicalTitle="UK Google Ads" displayTitle="UK Google Ads" category="account" market="uk" scenarioState="inactive">
          <mxCell parent="p-frClickFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="335" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-node-accountUk-bg" parent="p-frClickFr-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountUk-dot" parent="p-frClickFr-node-accountUk" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountUk-kicker" parent="p-frClickFr-node-accountUk" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountUk-title" parent="p-frClickFr-node-accountUk" value="UK Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountUk-sub" parent="p-frClickFr-node-accountUk" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountUk-pill-bg" parent="p-frClickFr-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountUk-pill" parent="p-frClickFr-node-accountUk" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-frClickFr-node-accountDe" label="" tooltip="A third country can use the same central setup without needing the website country to act as an attribution router." tags="architecture node account" canonicalKey="accountDe" canonicalSourceId="nodeAccountDe" canonicalTitle="Germany Google Ads" displayTitle="Germany Google Ads" category="account" market="de" scenarioState="inactive">
          <mxCell parent="p-frClickFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="440" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-node-accountDe-bg" parent="p-frClickFr-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountDe-dot" parent="p-frClickFr-node-accountDe" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountDe-kicker" parent="p-frClickFr-node-accountDe" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountDe-title" parent="p-frClickFr-node-accountDe" value="Germany Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountDe-sub" parent="p-frClickFr-node-accountDe" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountDe-pill-bg" parent="p-frClickFr-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-accountDe-pill" parent="p-frClickFr-node-accountDe" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-frClickFr-node-signal" label="" tooltip="For click-through journeys, auto-tagging adds a GCLID or related identifier. View-through journeys rely on eligible impression measurement signals instead." tags="architecture node signal" canonicalKey="signal" canonicalSourceId="nodeSignal" canonicalTitle="Ad click + GCLID" displayTitle="Ad click + GCLID" category="signal" market="" scenarioState="active">
          <mxCell parent="p-frClickFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="325" y="265" width="178" height="150" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-node-signal-bg" parent="p-frClickFr-node-signal" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="178" height="150"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-signal-icon-bg" parent="p-frClickFr-node-signal" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="66" y="20" width="46" height="46"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-signal-icon-play" parent="p-frClickFr-node-signal" style="triangle;html=1;perimeter=trianglePerimeter;direction=east;fillColor=#1A73E8;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="79" y="31" width="20" height="24"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-signal-kicker" parent="p-frClickFr-node-signal" value="INTERACTION SIGNAL" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="78" width="154" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-signal-title" parent="p-frClickFr-node-signal" value="Ad click + GCLID" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="97" width="158" height="24"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-signal-sub" parent="p-frClickFr-node-signal" value="Identifies campaign and click attributes" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=top;fontFamily=Helvetica;fontSize=9;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="121" width="158" height="27"/>
        </mxCell>
        <object id="p-frClickFr-node-siteFr" label="" tooltip="The site records where the conversion occurred. It does not, by itself, decide which child account receives Ads credit." tags="architecture node site" canonicalKey="siteFr" canonicalSourceId="nodeSiteFr" canonicalTitle="French site" displayTitle="French site" category="site" market="fr" scenarioState="site-active">
          <mxCell parent="p-frClickFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="230" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-node-siteFr-bg" parent="p-frClickFr-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F0F8F2;strokeColor=#188038;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteFr-icon-bg" parent="p-frClickFr-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#188038;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteFr-icon-line-0" parent="p-frClickFr-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteFr-icon-line-1" parent="p-frClickFr-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteFr-icon-line-2" parent="p-frClickFr-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteFr-kicker" parent="p-frClickFr-node-siteFr" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteFr-title" parent="p-frClickFr-node-siteFr" value="French site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteFr-sub" parent="p-frClickFr-node-siteFr" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteFr-pill-bg" parent="p-frClickFr-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#E6F4EA;strokeColor=#B8DFC4;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteFr-pill" parent="p-frClickFr-node-siteFr" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-frClickFr-node-siteUk" label="" tooltip="The same MCC-level base tag and conversion event can be deployed here. A cross-market ad click can still be credited to another serving account." tags="architecture node site" canonicalKey="siteUk" canonicalSourceId="nodeSiteUk" canonicalTitle="UK site" displayTitle="UK site" category="site" market="uk" scenarioState="inactive">
          <mxCell parent="p-frClickFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="335" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-node-siteUk-bg" parent="p-frClickFr-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteUk-icon-bg" parent="p-frClickFr-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteUk-icon-line-0" parent="p-frClickFr-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteUk-icon-line-1" parent="p-frClickFr-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteUk-icon-line-2" parent="p-frClickFr-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteUk-kicker" parent="p-frClickFr-node-siteUk" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteUk-title" parent="p-frClickFr-node-siteUk" value="UK site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteUk-sub" parent="p-frClickFr-node-siteUk" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteUk-pill-bg" parent="p-frClickFr-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteUk-pill" parent="p-frClickFr-node-siteUk" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-frClickFr-node-siteDe" label="" tooltip="The German domain can participate in the same setup. Domain country remains separate from attribution account selection." tags="architecture node site" canonicalKey="siteDe" canonicalSourceId="nodeSiteDe" canonicalTitle="German site" displayTitle="German site" category="site" market="de" scenarioState="inactive">
          <mxCell parent="p-frClickFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="440" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-node-siteDe-bg" parent="p-frClickFr-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteDe-icon-bg" parent="p-frClickFr-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteDe-icon-line-0" parent="p-frClickFr-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteDe-icon-line-1" parent="p-frClickFr-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteDe-icon-line-2" parent="p-frClickFr-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteDe-kicker" parent="p-frClickFr-node-siteDe" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteDe-title" parent="p-frClickFr-node-siteDe" value="German site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteDe-sub" parent="p-frClickFr-node-siteDe" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteDe-pill-bg" parent="p-frClickFr-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-siteDe-pill" parent="p-frClickFr-node-siteDe" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-frClickFr-node-tag" label="" tooltip="The sitewide Google tag supplies the measurement foundation; the configured conversion event sends the action to the MCC-owned conversion action." tags="architecture node tag" canonicalKey="tag" canonicalSourceId="nodeTag" canonicalTitle="One MCC Google tag" displayTitle="One MCC Google tag" category="tag" market="" scenarioState="active">
          <mxCell parent="p-frClickFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="240" width="170" height="200" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-node-tag-bg" parent="p-frClickFr-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="170" height="200"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-tag-icon-bg" parent="p-frClickFr-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="53" y="23" width="64" height="64"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-tag-icon-h" parent="p-frClickFr-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="67" y="54" width="36" height="5"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-tag-icon-v" parent="p-frClickFr-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="82" y="38" width="5" height="36"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-tag-kicker" parent="p-frClickFr-node-tag" value="ON EVERY SITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="105" width="146" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-tag-title" parent="p-frClickFr-node-tag" value="One MCC Google tag" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="127" width="150" height="22"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-tag-sub" parent="p-frClickFr-node-tag" value="+ shared conversion event" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="150" width="150" height="20"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-tag-pill-bg" parent="p-frClickFr-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-tag-pill" parent="p-frClickFr-node-tag" value="SENDS TO MCC ACTION" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <object id="p-frClickFr-node-matcher" label="" tooltip="Google Ads seeks an eligible earlier interaction and applies the conversion action's attribution rules and window. The credited interaction points back to its serving account and campaign." tags="architecture node matcher" canonicalKey="matcher" canonicalSourceId="nodeMatcher" canonicalTitle="Match + attribute" displayTitle="Match + attribute" category="matcher" market="" scenarioState="active">
          <mxCell parent="p-frClickFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="1045" y="265" width="155" height="154" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-node-matcher-bg" parent="p-frClickFr-node-matcher" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="155" height="154"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-matcher-icon-bg" parent="p-frClickFr-node-matcher" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#F2EAFB;strokeColor=#C8ABE7;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-matcher-icon" parent="p-frClickFr-node-matcher" value="&amp;#10003;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-matcher-kicker" parent="p-frClickFr-node-matcher" value="GOOGLE ADS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="75" width="135" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-matcher-title" parent="p-frClickFr-node-matcher" value="Match + attribute" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="96" width="139" height="23"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-matcher-sub" parent="p-frClickFr-node-matcher" value="Eligible interaction wins" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="121" width="139" height="20"/>
        </mxCell>
        <object id="p-frClickFr-node-outcome" label="" tooltip="The conversion action is managed centrally, while account and campaign reporting credit follows the eligible serving interaction. No eligible interaction means no automatic country-account credit." tags="architecture node outcome" canonicalKey="outcome" canonicalSourceId="nodeOutcome" canonicalTitle="France child account + campaign" displayTitle="France child account + campaign" category="outcome" market="" scenarioState="success">
          <mxCell parent="p-frClickFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="515" width="370" height="120" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-node-outcome-bg" parent="p-frClickFr-node-outcome" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F0F8F2;strokeColor=#188038;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="370" height="120"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-outcome-icon-bg" parent="p-frClickFr-node-outcome" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#E6F4EA;strokeColor=#A7D6B4;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-outcome-icon" parent="p-frClickFr-node-outcome" value="&amp;#10003;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=18;fontColor=#188038;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-outcome-kicker" parent="p-frClickFr-node-outcome" value="CONVERSION CREDIT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="15" width="288" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-outcome-title" parent="p-frClickFr-node-outcome" value="France child account + campaign" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="37" width="288" height="25"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-outcome-sub1" parent="p-frClickFr-node-outcome" value="Because the French account served the credited ad." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="73" width="330" height="19"/>
        </mxCell>
        <mxCell id="p-frClickFr-node-outcome-sub2" parent="p-frClickFr-node-outcome" value="The French domain is not what selected the account." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="93" width="330" height="19"/>
        </mxCell>
        <object id="p-frClickFr-edge-govFr" label="" canonicalSourceId="govFr" canonicalSourceKey="mcc" canonicalTargetKey="accountFr" relationshipKind="governance" market="">
          <mxCell parent="p-frClickFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.2;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frClickFr-node-mcc" target="p-frClickFr-node-accountFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="360" y="475"/>
                <mxPoint x="240" y="470"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-govUk" label="" canonicalSourceId="govUk" canonicalSourceKey="mcc" canonicalTargetKey="accountUk" relationshipKind="governance" market="">
          <mxCell parent="p-frClickFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.35;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frClickFr-node-mcc" target="p-frClickFr-node-accountUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="420" y="520"/>
                <mxPoint x="315" y="560"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-govDe" label="" canonicalSourceId="govDe" canonicalSourceKey="mcc" canonicalTargetKey="accountDe" relationshipKind="governance" market="">
          <mxCell parent="p-frClickFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.5;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frClickFr-node-mcc" target="p-frClickFr-node-accountDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="460" y="590"/>
                <mxPoint x="330" y="670"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-govTag" label="" canonicalSourceId="govTag" canonicalSourceKey="mcc" canonicalTargetKey="tag" relationshipKind="governance" market="">
          <mxCell parent="p-frClickFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.75;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frClickFr-node-mcc" target="p-frClickFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="800" y="475"/>
                <mxPoint x="900" y="475"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowAccountFr" label="" canonicalSourceId="flowAccountFr" canonicalSourceKey="accountFr" canonicalTargetKey="signal" relationshipKind="account-signal" market="fr">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.33;" edge="1" source="p-frClickFr-node-accountFr" target="p-frClickFr-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="320" y="566"/>
                <mxPoint x="327" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowAccountUk" label="" canonicalSourceId="flowAccountUk" canonicalSourceKey="accountUk" canonicalTargetKey="signal" relationshipKind="account-signal" market="uk">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frClickFr-node-accountUk" target="p-frClickFr-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="324" y="671"/>
                <mxPoint x="329" y="650"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowAccountDe" label="" canonicalSourceId="flowAccountDe" canonicalSourceKey="accountDe" canonicalTargetKey="signal" relationshipKind="account-signal" market="de">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.67;" edge="1" source="p-frClickFr-node-accountDe" target="p-frClickFr-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="321" y="776"/>
                <mxPoint x="331" y="685"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowSignalFrSite" label="" canonicalSourceId="flowSignalFrSite" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="signal-site" market="fr">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.35;entryX=0;entryY=0.5;" edge="1" source="p-frClickFr-node-signal" target="p-frClickFr-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="610"/>
                <mxPoint x="555" y="574"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowSignalUkSite" label="" canonicalSourceId="flowSignalUkSite" canonicalSourceKey="signal" canonicalTargetKey="siteUk" relationshipKind="signal-site" market="uk">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frClickFr-node-signal" target="p-frClickFr-node-siteUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="671"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowSignalDeSite" label="" canonicalSourceId="flowSignalDeSite" canonicalSourceKey="signal" canonicalTargetKey="siteDe" relationshipKind="signal-site" market="de">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.65;entryX=0;entryY=0.5;" edge="1" source="p-frClickFr-node-signal" target="p-frClickFr-node-siteDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="684"/>
                <mxPoint x="559" y="776"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowFrSiteTag" label="" canonicalSourceId="flowFrSiteTag" canonicalSourceKey="siteFr" canonicalTargetKey="tag" relationshipKind="site-tag" market="fr">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.36;" edge="1" source="p-frClickFr-node-siteFr" target="p-frClickFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="566"/>
                <mxPoint x="832" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowUkSiteTag" label="" canonicalSourceId="flowUkSiteTag" canonicalSourceKey="siteUk" canonicalTargetKey="tag" relationshipKind="site-tag" market="uk">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frClickFr-node-siteUk" target="p-frClickFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="671"/>
                <mxPoint x="834" y="648"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowDeSiteTag" label="" canonicalSourceId="flowDeSiteTag" canonicalSourceKey="siteDe" canonicalTargetKey="tag" relationshipKind="site-tag" market="de">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.64;" edge="1" source="p-frClickFr-node-siteDe" target="p-frClickFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="822" y="776"/>
                <mxPoint x="838" y="690"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowTagMatcher" label="" canonicalSourceId="flowTagMatcher" canonicalSourceKey="tag" canonicalTargetKey="matcher" relationshipKind="tag-matcher" market="">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frClickFr-node-tag" target="p-frClickFr-node-matcher" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1048" y="640"/>
                <mxPoint x="1056" y="640"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowMatcherOutcome" label="" canonicalSourceId="flowMatcherOutcome" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="credit" market="">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#7B3FC6;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-frClickFr-node-matcher" target="p-frClickFr-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowNoSignal" label="" canonicalSourceId="flowNoSignal" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="no-signal" market="">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frClickFr-node-signal" target="p-frClickFr-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="566"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickFr-edge-flowError" label="" canonicalSourceId="flowError" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="error" market="">
          <mxCell parent="p-frClickFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-frClickFr-node-matcher" target="p-frClickFr-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-legend-bg" parent="p-frClickFr-architecture" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="555" width="720" height="80"/>
        </mxCell>
        <mxCell id="p-frClickFr-legend-title" parent="p-frClickFr-architecture" value="KEY RULE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#283650;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="568" width="160" height="20"/>
        </mxCell>
        <mxCell id="p-frClickFr-legend-rule" parent="p-frClickFr-architecture" value="Serving account + eligible ad interaction determine attribution." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="590" width="675" height="26"/>
        </mxCell>
        <mxCell id="p-frClickFr-legend-sub" parent="p-frClickFr-architecture" value="Website country, visitor location and the shared tag alone do not select a child account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#66758D;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="615" width="675" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-scenario-panel-1320-240" parent="p-frClickFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1320" y="240" width="460" height="805"/>
        </mxCell>
        <object id="p-frClickFr-scenario-content" label="" tags="scenario annotation container" scenarioKey="frClickFr">
          <mxCell parent="p-frClickFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1320" y="240" width="460" height="805" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-meta-0-bg" parent="p-frClickFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="18" width="110.8" height="25"/>
        </mxCell>
        <mxCell id="p-frClickFr-meta-0-dot" parent="p-frClickFr-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1558B0;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-frClickFr-meta-0-text" parent="p-frClickFr-scenario-content" value="Click-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="20" width="82.8" height="21"/>
        </mxCell>
        <mxCell id="p-frClickFr-meta-1-bg" parent="p-frClickFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#D5C1EB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="139.8" y="18" width="143.8" height="25"/>
        </mxCell>
        <mxCell id="p-frClickFr-meta-1-dot" parent="p-frClickFr-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="147.8" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-frClickFr-meta-1-text" parent="p-frClickFr-scenario-content" value="Ad account: France" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="161.8" y="20" width="115.8" height="21"/>
        </mxCell>
        <mxCell id="p-frClickFr-meta-2-bg" parent="p-frClickFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="290.6" y="18" width="104.2" height="25"/>
        </mxCell>
        <mxCell id="p-frClickFr-meta-2-dot" parent="p-frClickFr-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#0F652D;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="298.6" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-frClickFr-meta-2-text" parent="p-frClickFr-scenario-content" value="Site: France" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="312.6" y="20" width="76.2" height="21"/>
        </mxCell>
        <mxCell id="p-frClickFr-scenario-title" parent="p-frClickFr-scenario-content" value="French ad click, French-site purchase" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=22;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="53" width="416" height="62"/>
        </mxCell>
        <mxCell id="p-frClickFr-scenario-lede" parent="p-frClickFr-scenario-content" value="The standard same-market case. The shared tag records the purchase, and Google Ads matches it to the French account's earlier ad click." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="120" width="416" height="66"/>
        </mxCell>
        <mxCell id="p-frClickFr-scenario-rule-bg" parent="p-frClickFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="192" width="416" height="78"/>
        </mxCell>
        <mxCell id="p-frClickFr-scenario-rule-label" parent="p-frClickFr-scenario-content" value="WHY THE CREDIT GOES THERE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="200" width="370" height="18"/>
        </mxCell>
        <mxCell id="p-frClickFr-scenario-rule" parent="p-frClickFr-scenario-content" value="The French child account served the click that is linked to the conversion." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="219" width="382" height="43"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-1-num-bg" parent="p-frClickFr-scenario-content" value="1" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="285" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-1-title" parent="p-frClickFr-scenario-content" value="France serves the ad" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="280" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-1-desc" parent="p-frClickFr-scenario-content" value="A campaign in the French child account produces the eligible ad click." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="302" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-2-num-bg" parent="p-frClickFr-scenario-content" value="2" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="355" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-2-title" parent="p-frClickFr-scenario-content" value="Auto-tagging identifies the click" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="350" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-2-desc" parent="p-frClickFr-scenario-content" value="The landing URL carries ad-click information such as the GCLID." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="372" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-3-num-bg" parent="p-frClickFr-scenario-content" value="3" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="425" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-3-title" parent="p-frClickFr-scenario-content" value="The user converts on the French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="420" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-3-desc" parent="p-frClickFr-scenario-content" value="The same manager-level Google tag and purchase event are installed there." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="442" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-4-num-bg" parent="p-frClickFr-scenario-content" value="4" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="495" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-4-title" parent="p-frClickFr-scenario-content" value="Google matches the event" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="490" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-4-desc" parent="p-frClickFr-scenario-content" value="The conversion event is associated with the stored French ad-click information." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="512" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-5-num-bg" parent="p-frClickFr-scenario-content" value="5" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="565" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-5-title" parent="p-frClickFr-scenario-content" value="France receives credit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="560" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frClickFr-step-5-desc" parent="p-frClickFr-scenario-content" value="The conversion is reported against the French serving account and campaign." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="582" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frClickFr-scenario-outcome-bg" parent="p-frClickFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="632" width="416" height="64"/>
        </mxCell>
        <mxCell id="p-frClickFr-scenario-outcome-label" parent="p-frClickFr-scenario-content" value="OUTCOME" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="639" width="100" height="17"/>
        </mxCell>
        <mxCell id="p-frClickFr-scenario-outcome" parent="p-frClickFr-scenario-content" value="France receives the conversion credit." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="657" width="382" height="31"/>
        </mxCell>
        <object id="p-frClickFr-support-link-logic" label="Logic + setup" tooltip="Open logic and setup" link="data:page/id,page-logic-setup">
          <mxCell parent="p-frClickFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="22" y="703" width="128" height="29" relative="0"/>
          </mxCell>
        </object>
        <object id="p-frClickFr-support-link-sources" label="Sources" tooltip="Open official sources" link="data:page/id,page-sources-notes">
          <mxCell parent="p-frClickFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="158" y="703" width="96" height="29" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickFr-footer" parent="p-frClickFr-layer-annotations" value="Conceptual architecture for stakeholder explanation. Exact reporting can be affected by consent, browser restrictions, attribution settings, conversion windows and cross-domain implementation quality." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#6F7C90;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="1060" width="1740" height="32"/>
        </mxCell>
      </root>
    </mxGraphModel>
  </diagram>
  <diagram id="page-scenario-uk-click-uk" name="03 - UK ad to UK site">
    <mxGraphModel dx="0" dy="0" grid="1" gridSize="10" guides="1" tooltips="1" connect="1" arrows="1" fold="1" page="1" pageScale="1" pageWidth="1800" pageHeight="1100" math="0" shadow="0" background="#F4F7FB" adaptiveColors="none">
      <root>
        <mxCell id="0"/>
        <mxCell id="1" parent="0"/>
        <mxCell id="p-ukClickUk-layer-background" value="Background" parent="0"/>
        <mxCell id="p-ukClickUk-layer-governance" value="Governance" parent="0"/>
        <mxCell id="p-ukClickUk-layer-flow" value="Data flow" parent="0"/>
        <mxCell id="p-ukClickUk-layer-nodes" value="Nodes" parent="0"/>
        <mxCell id="p-ukClickUk-layer-annotations" value="Annotations" parent="0"/>
        <mxCell id="p-ukClickUk-eyebrow-dot-outer" parent="p-ukClickUk-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="35" y="37" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-eyebrow-dot" parent="p-ukClickUk-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="42" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-ukClickUk-eyebrow" parent="p-ukClickUk-layer-annotations" value="GOOGLE ADS MEASUREMENT ARCHITECTURE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="31" width="700" height="30"/>
        </mxCell>
        <mxCell id="p-ukClickUk-hero-title" parent="p-ukClickUk-layer-annotations" value="How one global MCC tag attributes conversions to the correct country account" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=30;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="62" width="1400" height="48"/>
        </mxCell>
        <mxCell id="p-ukClickUk-hero-subtitle" parent="p-ukClickUk-layer-annotations" value="The country website does not choose the account. Google Ads matches the conversion to the eligible earlier ad interaction, then credits the child account and campaign that served that ad." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=15;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="118" width="1320" height="50"/>
        </mxCell>
        <mxCell id="p-ukClickUk-verified" parent="p-ukClickUk-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=40;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1435" y="46" width="335" height="42"/>
        </mxCell>
        <mxCell id="p-ukClickUk-verified-check" parent="p-ukClickUk-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1450" y="57" width="20" height="20"/>
        </mxCell>
        <mxCell id="p-ukClickUk-verified-text" parent="p-ukClickUk-layer-annotations" value="Official Google sources checked 2 Sep 2026" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#0F5F2A;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1478" y="52" width="280" height="30"/>
        </mxCell>
        <object id="p-ukClickUk-nav-frClickFr" label="" tooltip="Open scenario: French ad → French site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-fr" scenarioKey="frClickFr" active="0">
          <mxCell parent="p-ukClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="184" width="252" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-nav-frClickFr-bg" parent="p-ukClickUk-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="252" height="44"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-frClickFr-icon-bg" parent="p-ukClickUk-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-frClickFr-icon" parent="p-ukClickUk-nav-frClickFr" value="FR" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-frClickFr-label" parent="p-ukClickUk-nav-frClickFr" value="French ad → French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="200" height="32"/>
        </mxCell>
        <object id="p-ukClickUk-nav-ukClickUk" label="" tooltip="Open scenario: UK ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-uk-click-uk" scenarioKey="ukClickUk" active="1">
          <mxCell parent="p-ukClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="292" y="184" width="223" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-nav-ukClickUk-bg" parent="p-ukClickUk-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="223" height="44"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-ukClickUk-icon-bg" parent="p-ukClickUk-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-ukClickUk-icon" parent="p-ukClickUk-nav-ukClickUk" value="UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#FFFFFF;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-ukClickUk-label" parent="p-ukClickUk-nav-ukClickUk" value="UK ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="171" height="32"/>
        </mxCell>
        <object id="p-ukClickUk-nav-frClickUk" label="" tooltip="Open scenario: French ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-uk" scenarioKey="frClickUk" active="0">
          <mxCell parent="p-ukClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="525" y="184" width="245" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-nav-frClickUk-bg" parent="p-ukClickUk-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="245" height="44"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-frClickUk-icon-bg" parent="p-ukClickUk-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-frClickUk-icon" parent="p-ukClickUk-nav-frClickUk" value="X" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-frClickUk-label" parent="p-ukClickUk-nav-frClickUk" value="French ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="193" height="32"/>
        </mxCell>
        <object id="p-ukClickUk-nav-frViewFr" label="" tooltip="Open scenario: French view-through" tags="navigation scenario" link="data:page/id,page-scenario-fr-view-fr" scenarioKey="frViewFr" active="0">
          <mxCell parent="p-ukClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="780" y="184" width="220" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-nav-frViewFr-bg" parent="p-ukClickUk-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="220" height="44"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-frViewFr-icon-bg" parent="p-ukClickUk-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-frViewFr-icon" parent="p-ukClickUk-nav-frViewFr" value="V" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-frViewFr-label" parent="p-ukClickUk-nav-frViewFr" value="French view-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="168" height="32"/>
        </mxCell>
        <object id="p-ukClickUk-nav-directFr" label="" tooltip="Open scenario: Direct visit" tags="navigation scenario" link="data:page/id,page-scenario-direct-fr" scenarioKey="directFr" active="0">
          <mxCell parent="p-ukClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1010" y="184" width="172" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-nav-directFr-bg" parent="p-ukClickUk-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="172" height="44"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-directFr-icon-bg" parent="p-ukClickUk-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-directFr-icon" parent="p-ukClickUk-nav-directFr" value="D" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-directFr-label" parent="p-ukClickUk-nav-directFr" value="Direct visit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="120" height="32"/>
        </mxCell>
        <object id="p-ukClickUk-nav-misconfiguredUk" label="" tooltip="Open scenario: Child not opted in" tags="navigation scenario" link="data:page/id,page-scenario-misconfigured-uk" scenarioKey="misconfiguredUk" active="0">
          <mxCell parent="p-ukClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1192" y="184" width="218" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-nav-misconfiguredUk-bg" parent="p-ukClickUk-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="218" height="44"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-misconfiguredUk-icon-bg" parent="p-ukClickUk-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-misconfiguredUk-icon" parent="p-ukClickUk-nav-misconfiguredUk" value="!" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-nav-misconfiguredUk-label" parent="p-ukClickUk-nav-misconfiguredUk" value="Child not opted in" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="166" height="32"/>
        </mxCell>
        <object id="p-ukClickUk-nav-logic" label="Logic + setup" tooltip="Open logic and setup page" tags="navigation supporting" link="data:page/id,page-logic-setup" navigationTarget="logic">
          <mxCell parent="p-ukClickUk-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1420" y="184" width="128" height="44" relative="0"/>
          </mxCell>
        </object>
        <object id="p-ukClickUk-nav-sources" label="Sources" tooltip="Open sources and node notes page" tags="navigation supporting" link="data:page/id,page-sources-notes" navigationTarget="sources">
          <mxCell parent="p-ukClickUk-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1558" y="184" width="100" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-panel-20-240" parent="p-ukClickUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="240" width="1280" height="805"/>
        </mxCell>
        <mxCell id="p-ukClickUk-badge-1-20" parent="p-ukClickUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-ukClickUk-badge-text-1-20" parent="p-ukClickUk-layer-background" value="1" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-ukClickUk-panel-title-20-240" parent="p-ukClickUk-layer-background" value="Interactive attribution flow" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=16;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="80" y="252" width="1200" height="34"/>
        </mxCell>
        <mxCell id="p-ukClickUk-panel-line-20-240" parent="p-ukClickUk-layer-background" style="rectangle;fillColor=#D7DFEB;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="295" width="1280" height="1"/>
        </mxCell>
        <mxCell id="p-ukClickUk-architecture-bg" parent="p-ukClickUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FBFCFE;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="300" width="1240" height="700"/>
        </mxCell>
        <object id="p-ukClickUk-architecture" label="" tooltip="Cross-account Google Ads conversion tracking architecture" tags="architecture container" canonicalSource="google_ads_cross_account_conversion_interactive.html" scenarioKey="ukClickUk" canonicalSourceTitle="Google Ads Cross-Account Conversion Tracking" canonicalScenarioMeta="[[&quot;Click-through&quot;,&quot;blue&quot;],[&quot;Ad account: UK&quot;,&quot;purple&quot;],[&quot;Site: UK&quot;,&quot;green&quot;]]">
          <mxCell parent="p-ukClickUk-layer-nodes" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="300" width="1240" height="700" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-stage-01" parent="p-ukClickUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;01&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SERVING ACCOUNT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="178" width="230" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-stage-02" parent="p-ukClickUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;02&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;AD SIGNAL&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="325" y="178" width="180" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-stage-03" parent="p-ukClickUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;03&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MARKET WEBSITE&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="550" y="178" width="220" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-stage-04" parent="p-ukClickUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;04&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SHARED TAG + EVENT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="835" y="178" width="200" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-stage-05" parent="p-ukClickUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;05&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MATCH + CREDIT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1052" y="178" width="170" height="28"/>
        </mxCell>
        <object id="p-ukClickUk-node-mcc" label="" tooltip="The MCC centrally owns the shared conversion actions. Each participating child account must select this manager as its Google Ads conversion account." tags="architecture node mcc" canonicalKey="mcc" canonicalSourceId="nodeMcc" canonicalTitle="MCC owns the shared conversion actions" displayTitle="MCC owns the shared conversion actions" category="mcc" market="" scenarioState="mcc">
          <mxCell parent="p-ukClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="395" y="34" width="460" height="112" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-node-mcc-bg" parent="p-ukClickUk-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F2EAFB;strokeColor=#7B3FC6;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="460" height="112"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-mcc-icon-bg" parent="p-ukClickUk-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=20;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="20" width="48" height="48"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-mcc-icon-tri" parent="p-ukClickUk-node-mcc" style="triangle;html=1;perimeter=trianglePerimeter;direction=north;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="33" y="33" width="22" height="24"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-mcc-icon-dot" parent="p-ukClickUk-node-mcc" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#FFFFFF;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="55" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-mcc-kicker" parent="p-ukClickUk-node-mcc" value="GLOBAL MANAGER ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="17" width="220" height="20"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-mcc-title" parent="p-ukClickUk-node-mcc" value="MCC owns the shared conversion actions" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="42" width="350" height="24"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-mcc-sub" parent="p-ukClickUk-node-mcc" value="Child accounts select this manager as their conversion account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="68" width="345" height="32"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-mcc-pill-bg" parent="p-ukClickUk-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#B99BDD;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-mcc-pill" parent="p-ukClickUk-node-mcc" value="CENTRAL OWNER" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <object id="p-ukClickUk-node-accountFr" label="" tooltip="The serving account is the account whose campaign produced the eligible ad interaction. The same principle applies to every participating country account." tags="architecture node account" canonicalKey="accountFr" canonicalSourceId="nodeAccountFr" canonicalTitle="France Google Ads" displayTitle="France Google Ads" category="account" market="fr" scenarioState="inactive">
          <mxCell parent="p-ukClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="230" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-node-accountFr-bg" parent="p-ukClickUk-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountFr-dot" parent="p-ukClickUk-node-accountFr" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountFr-kicker" parent="p-ukClickUk-node-accountFr" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountFr-title" parent="p-ukClickUk-node-accountFr" value="France Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountFr-sub" parent="p-ukClickUk-node-accountFr" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountFr-pill-bg" parent="p-ukClickUk-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountFr-pill" parent="p-ukClickUk-node-accountFr" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-ukClickUk-node-accountUk" label="" tooltip="This child can use the MCC's shared conversion actions only when its conversion-account setting points to the manager." tags="architecture node account" canonicalKey="accountUk" canonicalSourceId="nodeAccountUk" canonicalTitle="UK Google Ads" displayTitle="UK Google Ads" category="account" market="uk" scenarioState="active">
          <mxCell parent="p-ukClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="335" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-node-accountUk-bg" parent="p-ukClickUk-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountUk-dot" parent="p-ukClickUk-node-accountUk" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountUk-kicker" parent="p-ukClickUk-node-accountUk" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountUk-title" parent="p-ukClickUk-node-accountUk" value="UK Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountUk-sub" parent="p-ukClickUk-node-accountUk" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountUk-pill-bg" parent="p-ukClickUk-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountUk-pill" parent="p-ukClickUk-node-accountUk" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-ukClickUk-node-accountDe" label="" tooltip="A third country can use the same central setup without needing the website country to act as an attribution router." tags="architecture node account" canonicalKey="accountDe" canonicalSourceId="nodeAccountDe" canonicalTitle="Germany Google Ads" displayTitle="Germany Google Ads" category="account" market="de" scenarioState="inactive">
          <mxCell parent="p-ukClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="440" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-node-accountDe-bg" parent="p-ukClickUk-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountDe-dot" parent="p-ukClickUk-node-accountDe" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountDe-kicker" parent="p-ukClickUk-node-accountDe" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountDe-title" parent="p-ukClickUk-node-accountDe" value="Germany Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountDe-sub" parent="p-ukClickUk-node-accountDe" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountDe-pill-bg" parent="p-ukClickUk-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-accountDe-pill" parent="p-ukClickUk-node-accountDe" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-ukClickUk-node-signal" label="" tooltip="For click-through journeys, auto-tagging adds a GCLID or related identifier. View-through journeys rely on eligible impression measurement signals instead." tags="architecture node signal" canonicalKey="signal" canonicalSourceId="nodeSignal" canonicalTitle="Ad click + GCLID" displayTitle="Ad click + GCLID" category="signal" market="" scenarioState="active">
          <mxCell parent="p-ukClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="325" y="265" width="178" height="150" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-node-signal-bg" parent="p-ukClickUk-node-signal" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="178" height="150"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-signal-icon-bg" parent="p-ukClickUk-node-signal" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="66" y="20" width="46" height="46"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-signal-icon-play" parent="p-ukClickUk-node-signal" style="triangle;html=1;perimeter=trianglePerimeter;direction=east;fillColor=#1A73E8;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="79" y="31" width="20" height="24"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-signal-kicker" parent="p-ukClickUk-node-signal" value="INTERACTION SIGNAL" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="78" width="154" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-signal-title" parent="p-ukClickUk-node-signal" value="Ad click + GCLID" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="97" width="158" height="24"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-signal-sub" parent="p-ukClickUk-node-signal" value="Identifies campaign and click attributes" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=top;fontFamily=Helvetica;fontSize=9;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="121" width="158" height="27"/>
        </mxCell>
        <object id="p-ukClickUk-node-siteFr" label="" tooltip="The site records where the conversion occurred. It does not, by itself, decide which child account receives Ads credit." tags="architecture node site" canonicalKey="siteFr" canonicalSourceId="nodeSiteFr" canonicalTitle="French site" displayTitle="French site" category="site" market="fr" scenarioState="inactive">
          <mxCell parent="p-ukClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="230" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-node-siteFr-bg" parent="p-ukClickUk-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteFr-icon-bg" parent="p-ukClickUk-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteFr-icon-line-0" parent="p-ukClickUk-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteFr-icon-line-1" parent="p-ukClickUk-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteFr-icon-line-2" parent="p-ukClickUk-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteFr-kicker" parent="p-ukClickUk-node-siteFr" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteFr-title" parent="p-ukClickUk-node-siteFr" value="French site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteFr-sub" parent="p-ukClickUk-node-siteFr" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteFr-pill-bg" parent="p-ukClickUk-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteFr-pill" parent="p-ukClickUk-node-siteFr" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-ukClickUk-node-siteUk" label="" tooltip="The same MCC-level base tag and conversion event can be deployed here. A cross-market ad click can still be credited to another serving account." tags="architecture node site" canonicalKey="siteUk" canonicalSourceId="nodeSiteUk" canonicalTitle="UK site" displayTitle="UK site" category="site" market="uk" scenarioState="site-active">
          <mxCell parent="p-ukClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="335" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-node-siteUk-bg" parent="p-ukClickUk-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F0F8F2;strokeColor=#188038;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteUk-icon-bg" parent="p-ukClickUk-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#188038;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteUk-icon-line-0" parent="p-ukClickUk-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteUk-icon-line-1" parent="p-ukClickUk-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteUk-icon-line-2" parent="p-ukClickUk-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteUk-kicker" parent="p-ukClickUk-node-siteUk" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteUk-title" parent="p-ukClickUk-node-siteUk" value="UK site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteUk-sub" parent="p-ukClickUk-node-siteUk" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteUk-pill-bg" parent="p-ukClickUk-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#E6F4EA;strokeColor=#B8DFC4;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteUk-pill" parent="p-ukClickUk-node-siteUk" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-ukClickUk-node-siteDe" label="" tooltip="The German domain can participate in the same setup. Domain country remains separate from attribution account selection." tags="architecture node site" canonicalKey="siteDe" canonicalSourceId="nodeSiteDe" canonicalTitle="German site" displayTitle="German site" category="site" market="de" scenarioState="inactive">
          <mxCell parent="p-ukClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="440" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-node-siteDe-bg" parent="p-ukClickUk-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteDe-icon-bg" parent="p-ukClickUk-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteDe-icon-line-0" parent="p-ukClickUk-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteDe-icon-line-1" parent="p-ukClickUk-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteDe-icon-line-2" parent="p-ukClickUk-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteDe-kicker" parent="p-ukClickUk-node-siteDe" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteDe-title" parent="p-ukClickUk-node-siteDe" value="German site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteDe-sub" parent="p-ukClickUk-node-siteDe" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteDe-pill-bg" parent="p-ukClickUk-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-siteDe-pill" parent="p-ukClickUk-node-siteDe" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-ukClickUk-node-tag" label="" tooltip="The sitewide Google tag supplies the measurement foundation; the configured conversion event sends the action to the MCC-owned conversion action." tags="architecture node tag" canonicalKey="tag" canonicalSourceId="nodeTag" canonicalTitle="One MCC Google tag" displayTitle="One MCC Google tag" category="tag" market="" scenarioState="active">
          <mxCell parent="p-ukClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="240" width="170" height="200" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-node-tag-bg" parent="p-ukClickUk-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="170" height="200"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-tag-icon-bg" parent="p-ukClickUk-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="53" y="23" width="64" height="64"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-tag-icon-h" parent="p-ukClickUk-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="67" y="54" width="36" height="5"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-tag-icon-v" parent="p-ukClickUk-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="82" y="38" width="5" height="36"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-tag-kicker" parent="p-ukClickUk-node-tag" value="ON EVERY SITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="105" width="146" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-tag-title" parent="p-ukClickUk-node-tag" value="One MCC Google tag" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="127" width="150" height="22"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-tag-sub" parent="p-ukClickUk-node-tag" value="+ shared conversion event" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="150" width="150" height="20"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-tag-pill-bg" parent="p-ukClickUk-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-tag-pill" parent="p-ukClickUk-node-tag" value="SENDS TO MCC ACTION" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <object id="p-ukClickUk-node-matcher" label="" tooltip="Google Ads seeks an eligible earlier interaction and applies the conversion action's attribution rules and window. The credited interaction points back to its serving account and campaign." tags="architecture node matcher" canonicalKey="matcher" canonicalSourceId="nodeMatcher" canonicalTitle="Match + attribute" displayTitle="Match + attribute" category="matcher" market="" scenarioState="active">
          <mxCell parent="p-ukClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="1045" y="265" width="155" height="154" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-node-matcher-bg" parent="p-ukClickUk-node-matcher" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="155" height="154"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-matcher-icon-bg" parent="p-ukClickUk-node-matcher" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#F2EAFB;strokeColor=#C8ABE7;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-matcher-icon" parent="p-ukClickUk-node-matcher" value="&amp;#10003;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-matcher-kicker" parent="p-ukClickUk-node-matcher" value="GOOGLE ADS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="75" width="135" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-matcher-title" parent="p-ukClickUk-node-matcher" value="Match + attribute" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="96" width="139" height="23"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-matcher-sub" parent="p-ukClickUk-node-matcher" value="Eligible interaction wins" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="121" width="139" height="20"/>
        </mxCell>
        <object id="p-ukClickUk-node-outcome" label="" tooltip="The conversion action is managed centrally, while account and campaign reporting credit follows the eligible serving interaction. No eligible interaction means no automatic country-account credit." tags="architecture node outcome" canonicalKey="outcome" canonicalSourceId="nodeOutcome" canonicalTitle="France child account + campaign" displayTitle="UK child account + campaign" category="outcome" market="" scenarioState="success">
          <mxCell parent="p-ukClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="515" width="370" height="120" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-node-outcome-bg" parent="p-ukClickUk-node-outcome" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F0F8F2;strokeColor=#188038;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="370" height="120"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-outcome-icon-bg" parent="p-ukClickUk-node-outcome" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#E6F4EA;strokeColor=#A7D6B4;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-outcome-icon" parent="p-ukClickUk-node-outcome" value="&amp;#10003;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=18;fontColor=#188038;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-outcome-kicker" parent="p-ukClickUk-node-outcome" value="CONVERSION CREDIT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="15" width="288" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-outcome-title" parent="p-ukClickUk-node-outcome" value="UK child account + campaign" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="37" width="288" height="25"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-outcome-sub1" parent="p-ukClickUk-node-outcome" value="Because the UK account served the credited ad." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="73" width="330" height="19"/>
        </mxCell>
        <mxCell id="p-ukClickUk-node-outcome-sub2" parent="p-ukClickUk-node-outcome" value="The shared tag can also be present on France and Germany." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="93" width="330" height="19"/>
        </mxCell>
        <object id="p-ukClickUk-edge-govFr" label="" canonicalSourceId="govFr" canonicalSourceKey="mcc" canonicalTargetKey="accountFr" relationshipKind="governance" market="">
          <mxCell parent="p-ukClickUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.2;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-ukClickUk-node-mcc" target="p-ukClickUk-node-accountFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="360" y="475"/>
                <mxPoint x="240" y="470"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-govUk" label="" canonicalSourceId="govUk" canonicalSourceKey="mcc" canonicalTargetKey="accountUk" relationshipKind="governance" market="">
          <mxCell parent="p-ukClickUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.35;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-ukClickUk-node-mcc" target="p-ukClickUk-node-accountUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="420" y="520"/>
                <mxPoint x="315" y="560"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-govDe" label="" canonicalSourceId="govDe" canonicalSourceKey="mcc" canonicalTargetKey="accountDe" relationshipKind="governance" market="">
          <mxCell parent="p-ukClickUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.5;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-ukClickUk-node-mcc" target="p-ukClickUk-node-accountDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="460" y="590"/>
                <mxPoint x="330" y="670"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-govTag" label="" canonicalSourceId="govTag" canonicalSourceKey="mcc" canonicalTargetKey="tag" relationshipKind="governance" market="">
          <mxCell parent="p-ukClickUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.75;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-ukClickUk-node-mcc" target="p-ukClickUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="800" y="475"/>
                <mxPoint x="900" y="475"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowAccountFr" label="" canonicalSourceId="flowAccountFr" canonicalSourceKey="accountFr" canonicalTargetKey="signal" relationshipKind="account-signal" market="fr">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.33;" edge="1" source="p-ukClickUk-node-accountFr" target="p-ukClickUk-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="320" y="566"/>
                <mxPoint x="327" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowAccountUk" label="" canonicalSourceId="flowAccountUk" canonicalSourceKey="accountUk" canonicalTargetKey="signal" relationshipKind="account-signal" market="uk">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-ukClickUk-node-accountUk" target="p-ukClickUk-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="324" y="671"/>
                <mxPoint x="329" y="650"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowAccountDe" label="" canonicalSourceId="flowAccountDe" canonicalSourceKey="accountDe" canonicalTargetKey="signal" relationshipKind="account-signal" market="de">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.67;" edge="1" source="p-ukClickUk-node-accountDe" target="p-ukClickUk-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="321" y="776"/>
                <mxPoint x="331" y="685"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowSignalFrSite" label="" canonicalSourceId="flowSignalFrSite" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="signal-site" market="fr">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.35;entryX=0;entryY=0.5;" edge="1" source="p-ukClickUk-node-signal" target="p-ukClickUk-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="610"/>
                <mxPoint x="555" y="574"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowSignalUkSite" label="" canonicalSourceId="flowSignalUkSite" canonicalSourceKey="signal" canonicalTargetKey="siteUk" relationshipKind="signal-site" market="uk">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-ukClickUk-node-signal" target="p-ukClickUk-node-siteUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="671"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowSignalDeSite" label="" canonicalSourceId="flowSignalDeSite" canonicalSourceKey="signal" canonicalTargetKey="siteDe" relationshipKind="signal-site" market="de">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.65;entryX=0;entryY=0.5;" edge="1" source="p-ukClickUk-node-signal" target="p-ukClickUk-node-siteDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="684"/>
                <mxPoint x="559" y="776"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowFrSiteTag" label="" canonicalSourceId="flowFrSiteTag" canonicalSourceKey="siteFr" canonicalTargetKey="tag" relationshipKind="site-tag" market="fr">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.36;" edge="1" source="p-ukClickUk-node-siteFr" target="p-ukClickUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="566"/>
                <mxPoint x="832" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowUkSiteTag" label="" canonicalSourceId="flowUkSiteTag" canonicalSourceKey="siteUk" canonicalTargetKey="tag" relationshipKind="site-tag" market="uk">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-ukClickUk-node-siteUk" target="p-ukClickUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="671"/>
                <mxPoint x="834" y="648"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowDeSiteTag" label="" canonicalSourceId="flowDeSiteTag" canonicalSourceKey="siteDe" canonicalTargetKey="tag" relationshipKind="site-tag" market="de">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.64;" edge="1" source="p-ukClickUk-node-siteDe" target="p-ukClickUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="822" y="776"/>
                <mxPoint x="838" y="690"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowTagMatcher" label="" canonicalSourceId="flowTagMatcher" canonicalSourceKey="tag" canonicalTargetKey="matcher" relationshipKind="tag-matcher" market="">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-ukClickUk-node-tag" target="p-ukClickUk-node-matcher" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1048" y="640"/>
                <mxPoint x="1056" y="640"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowMatcherOutcome" label="" canonicalSourceId="flowMatcherOutcome" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="credit" market="">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#7B3FC6;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-ukClickUk-node-matcher" target="p-ukClickUk-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowNoSignal" label="" canonicalSourceId="flowNoSignal" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="no-signal" market="">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-ukClickUk-node-signal" target="p-ukClickUk-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="566"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-ukClickUk-edge-flowError" label="" canonicalSourceId="flowError" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="error" market="">
          <mxCell parent="p-ukClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-ukClickUk-node-matcher" target="p-ukClickUk-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-legend-bg" parent="p-ukClickUk-architecture" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="555" width="720" height="80"/>
        </mxCell>
        <mxCell id="p-ukClickUk-legend-title" parent="p-ukClickUk-architecture" value="KEY RULE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#283650;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="568" width="160" height="20"/>
        </mxCell>
        <mxCell id="p-ukClickUk-legend-rule" parent="p-ukClickUk-architecture" value="One manager-level action can support multiple serving accounts." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="590" width="675" height="26"/>
        </mxCell>
        <mxCell id="p-ukClickUk-legend-sub" parent="p-ukClickUk-architecture" value="Each conversion is credited using its own eligible ad-interaction history." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#66758D;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="615" width="675" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-scenario-panel-1320-240" parent="p-ukClickUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1320" y="240" width="460" height="805"/>
        </mxCell>
        <object id="p-ukClickUk-scenario-content" label="" tags="scenario annotation container" scenarioKey="ukClickUk">
          <mxCell parent="p-ukClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1320" y="240" width="460" height="805" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-meta-0-bg" parent="p-ukClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="18" width="110.8" height="25"/>
        </mxCell>
        <mxCell id="p-ukClickUk-meta-0-dot" parent="p-ukClickUk-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1558B0;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-ukClickUk-meta-0-text" parent="p-ukClickUk-scenario-content" value="Click-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="20" width="82.8" height="21"/>
        </mxCell>
        <mxCell id="p-ukClickUk-meta-1-bg" parent="p-ukClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#D5C1EB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="139.8" y="18" width="117.4" height="25"/>
        </mxCell>
        <mxCell id="p-ukClickUk-meta-1-dot" parent="p-ukClickUk-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="147.8" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-ukClickUk-meta-1-text" parent="p-ukClickUk-scenario-content" value="Ad account: UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="161.8" y="20" width="89.4" height="21"/>
        </mxCell>
        <mxCell id="p-ukClickUk-meta-2-bg" parent="p-ukClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="264.2" y="18" width="86" height="25"/>
        </mxCell>
        <mxCell id="p-ukClickUk-meta-2-dot" parent="p-ukClickUk-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#0F652D;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="272.2" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-ukClickUk-meta-2-text" parent="p-ukClickUk-scenario-content" value="Site: UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="286.2" y="20" width="58" height="21"/>
        </mxCell>
        <mxCell id="p-ukClickUk-scenario-title" parent="p-ukClickUk-scenario-content" value="UK ad click, UK-site purchase" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=22;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="53" width="416" height="62"/>
        </mxCell>
        <mxCell id="p-ukClickUk-scenario-lede" parent="p-ukClickUk-scenario-content" value="The same architecture works independently for the UK. No UK-specific base tag is needed merely to select the UK account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="120" width="416" height="66"/>
        </mxCell>
        <mxCell id="p-ukClickUk-scenario-rule-bg" parent="p-ukClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="192" width="416" height="78"/>
        </mxCell>
        <mxCell id="p-ukClickUk-scenario-rule-label" parent="p-ukClickUk-scenario-content" value="WHY THE CREDIT GOES THERE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="200" width="370" height="18"/>
        </mxCell>
        <mxCell id="p-ukClickUk-scenario-rule" parent="p-ukClickUk-scenario-content" value="The UK child account served the click that is linked to the conversion." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="219" width="382" height="43"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-1-num-bg" parent="p-ukClickUk-scenario-content" value="1" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="285" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-1-title" parent="p-ukClickUk-scenario-content" value="UK serves the ad" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="280" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-1-desc" parent="p-ukClickUk-scenario-content" value="A campaign in the UK child account generates the eligible click." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="302" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-2-num-bg" parent="p-ukClickUk-scenario-content" value="2" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="355" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-2-title" parent="p-ukClickUk-scenario-content" value="The click carries ad information" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="350" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-2-desc" parent="p-ukClickUk-scenario-content" value="Auto-tagging adds the click identifier used for campaign attribution." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="372" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-3-num-bg" parent="p-ukClickUk-scenario-content" value="3" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="425" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-3-title" parent="p-ukClickUk-scenario-content" value="The user converts on the UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="420" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-3-desc" parent="p-ukClickUk-scenario-content" value="The UK site fires the same MCC-owned purchase configuration." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="442" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-4-num-bg" parent="p-ukClickUk-scenario-content" value="4" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="495" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-4-title" parent="p-ukClickUk-scenario-content" value="Google links conversion to click" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="490" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-4-desc" parent="p-ukClickUk-scenario-content" value="The stored click information points back to the UK account and campaign." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="512" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-5-num-bg" parent="p-ukClickUk-scenario-content" value="5" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="565" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-5-title" parent="p-ukClickUk-scenario-content" value="UK receives credit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="560" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-ukClickUk-step-5-desc" parent="p-ukClickUk-scenario-content" value="The conversion action remains owned centrally while reporting credit goes to the serving account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="582" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-ukClickUk-scenario-outcome-bg" parent="p-ukClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="632" width="416" height="64"/>
        </mxCell>
        <mxCell id="p-ukClickUk-scenario-outcome-label" parent="p-ukClickUk-scenario-content" value="OUTCOME" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="639" width="100" height="17"/>
        </mxCell>
        <mxCell id="p-ukClickUk-scenario-outcome" parent="p-ukClickUk-scenario-content" value="The UK account receives the conversion credit." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="657" width="382" height="31"/>
        </mxCell>
        <object id="p-ukClickUk-support-link-logic" label="Logic + setup" tooltip="Open logic and setup" link="data:page/id,page-logic-setup">
          <mxCell parent="p-ukClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="22" y="703" width="128" height="29" relative="0"/>
          </mxCell>
        </object>
        <object id="p-ukClickUk-support-link-sources" label="Sources" tooltip="Open official sources" link="data:page/id,page-sources-notes">
          <mxCell parent="p-ukClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="158" y="703" width="96" height="29" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-ukClickUk-footer" parent="p-ukClickUk-layer-annotations" value="Conceptual architecture for stakeholder explanation. Exact reporting can be affected by consent, browser restrictions, attribution settings, conversion windows and cross-domain implementation quality." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#6F7C90;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="1060" width="1740" height="32"/>
        </mxCell>
      </root>
    </mxGraphModel>
  </diagram>
  <diagram id="page-scenario-fr-click-uk" name="04 - French ad to UK site">
    <mxGraphModel dx="0" dy="0" grid="1" gridSize="10" guides="1" tooltips="1" connect="1" arrows="1" fold="1" page="1" pageScale="1" pageWidth="1800" pageHeight="1100" math="0" shadow="0" background="#F4F7FB" adaptiveColors="none">
      <root>
        <mxCell id="0"/>
        <mxCell id="1" parent="0"/>
        <mxCell id="p-frClickUk-layer-background" value="Background" parent="0"/>
        <mxCell id="p-frClickUk-layer-governance" value="Governance" parent="0"/>
        <mxCell id="p-frClickUk-layer-flow" value="Data flow" parent="0"/>
        <mxCell id="p-frClickUk-layer-nodes" value="Nodes" parent="0"/>
        <mxCell id="p-frClickUk-layer-annotations" value="Annotations" parent="0"/>
        <mxCell id="p-frClickUk-eyebrow-dot-outer" parent="p-frClickUk-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="35" y="37" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-eyebrow-dot" parent="p-frClickUk-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="42" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-frClickUk-eyebrow" parent="p-frClickUk-layer-annotations" value="GOOGLE ADS MEASUREMENT ARCHITECTURE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="31" width="700" height="30"/>
        </mxCell>
        <mxCell id="p-frClickUk-hero-title" parent="p-frClickUk-layer-annotations" value="How one global MCC tag attributes conversions to the correct country account" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=30;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="62" width="1400" height="48"/>
        </mxCell>
        <mxCell id="p-frClickUk-hero-subtitle" parent="p-frClickUk-layer-annotations" value="The country website does not choose the account. Google Ads matches the conversion to the eligible earlier ad interaction, then credits the child account and campaign that served that ad." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=15;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="118" width="1320" height="50"/>
        </mxCell>
        <mxCell id="p-frClickUk-verified" parent="p-frClickUk-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=40;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1435" y="46" width="335" height="42"/>
        </mxCell>
        <mxCell id="p-frClickUk-verified-check" parent="p-frClickUk-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1450" y="57" width="20" height="20"/>
        </mxCell>
        <mxCell id="p-frClickUk-verified-text" parent="p-frClickUk-layer-annotations" value="Official Google sources checked 2 Sep 2026" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#0F5F2A;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1478" y="52" width="280" height="30"/>
        </mxCell>
        <object id="p-frClickUk-nav-frClickFr" label="" tooltip="Open scenario: French ad → French site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-fr" scenarioKey="frClickFr" active="0">
          <mxCell parent="p-frClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="184" width="252" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-nav-frClickFr-bg" parent="p-frClickUk-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="252" height="44"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-frClickFr-icon-bg" parent="p-frClickUk-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-frClickFr-icon" parent="p-frClickUk-nav-frClickFr" value="FR" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-frClickFr-label" parent="p-frClickUk-nav-frClickFr" value="French ad → French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="200" height="32"/>
        </mxCell>
        <object id="p-frClickUk-nav-ukClickUk" label="" tooltip="Open scenario: UK ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-uk-click-uk" scenarioKey="ukClickUk" active="0">
          <mxCell parent="p-frClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="292" y="184" width="223" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-nav-ukClickUk-bg" parent="p-frClickUk-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="223" height="44"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-ukClickUk-icon-bg" parent="p-frClickUk-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-ukClickUk-icon" parent="p-frClickUk-nav-ukClickUk" value="UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-ukClickUk-label" parent="p-frClickUk-nav-ukClickUk" value="UK ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="171" height="32"/>
        </mxCell>
        <object id="p-frClickUk-nav-frClickUk" label="" tooltip="Open scenario: French ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-uk" scenarioKey="frClickUk" active="1">
          <mxCell parent="p-frClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="525" y="184" width="245" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-nav-frClickUk-bg" parent="p-frClickUk-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="245" height="44"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-frClickUk-icon-bg" parent="p-frClickUk-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-frClickUk-icon" parent="p-frClickUk-nav-frClickUk" value="X" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#FFFFFF;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-frClickUk-label" parent="p-frClickUk-nav-frClickUk" value="French ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="193" height="32"/>
        </mxCell>
        <object id="p-frClickUk-nav-frViewFr" label="" tooltip="Open scenario: French view-through" tags="navigation scenario" link="data:page/id,page-scenario-fr-view-fr" scenarioKey="frViewFr" active="0">
          <mxCell parent="p-frClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="780" y="184" width="220" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-nav-frViewFr-bg" parent="p-frClickUk-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="220" height="44"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-frViewFr-icon-bg" parent="p-frClickUk-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-frViewFr-icon" parent="p-frClickUk-nav-frViewFr" value="V" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-frViewFr-label" parent="p-frClickUk-nav-frViewFr" value="French view-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="168" height="32"/>
        </mxCell>
        <object id="p-frClickUk-nav-directFr" label="" tooltip="Open scenario: Direct visit" tags="navigation scenario" link="data:page/id,page-scenario-direct-fr" scenarioKey="directFr" active="0">
          <mxCell parent="p-frClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1010" y="184" width="172" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-nav-directFr-bg" parent="p-frClickUk-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="172" height="44"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-directFr-icon-bg" parent="p-frClickUk-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-directFr-icon" parent="p-frClickUk-nav-directFr" value="D" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-directFr-label" parent="p-frClickUk-nav-directFr" value="Direct visit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="120" height="32"/>
        </mxCell>
        <object id="p-frClickUk-nav-misconfiguredUk" label="" tooltip="Open scenario: Child not opted in" tags="navigation scenario" link="data:page/id,page-scenario-misconfigured-uk" scenarioKey="misconfiguredUk" active="0">
          <mxCell parent="p-frClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1192" y="184" width="218" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-nav-misconfiguredUk-bg" parent="p-frClickUk-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="218" height="44"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-misconfiguredUk-icon-bg" parent="p-frClickUk-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-misconfiguredUk-icon" parent="p-frClickUk-nav-misconfiguredUk" value="!" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-nav-misconfiguredUk-label" parent="p-frClickUk-nav-misconfiguredUk" value="Child not opted in" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="166" height="32"/>
        </mxCell>
        <object id="p-frClickUk-nav-logic" label="Logic + setup" tooltip="Open logic and setup page" tags="navigation supporting" link="data:page/id,page-logic-setup" navigationTarget="logic">
          <mxCell parent="p-frClickUk-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1420" y="184" width="128" height="44" relative="0"/>
          </mxCell>
        </object>
        <object id="p-frClickUk-nav-sources" label="Sources" tooltip="Open sources and node notes page" tags="navigation supporting" link="data:page/id,page-sources-notes" navigationTarget="sources">
          <mxCell parent="p-frClickUk-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1558" y="184" width="100" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-panel-20-240" parent="p-frClickUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="240" width="1280" height="805"/>
        </mxCell>
        <mxCell id="p-frClickUk-badge-1-20" parent="p-frClickUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-frClickUk-badge-text-1-20" parent="p-frClickUk-layer-background" value="1" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-frClickUk-panel-title-20-240" parent="p-frClickUk-layer-background" value="Interactive attribution flow" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=16;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="80" y="252" width="1200" height="34"/>
        </mxCell>
        <mxCell id="p-frClickUk-panel-line-20-240" parent="p-frClickUk-layer-background" style="rectangle;fillColor=#D7DFEB;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="295" width="1280" height="1"/>
        </mxCell>
        <mxCell id="p-frClickUk-architecture-bg" parent="p-frClickUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FBFCFE;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="300" width="1240" height="700"/>
        </mxCell>
        <object id="p-frClickUk-architecture" label="" tooltip="Cross-account Google Ads conversion tracking architecture" tags="architecture container" canonicalSource="google_ads_cross_account_conversion_interactive.html" scenarioKey="frClickUk" canonicalSourceTitle="Google Ads Cross-Account Conversion Tracking" canonicalScenarioMeta="[[&quot;Cross-market&quot;,&quot;amber&quot;],[&quot;Ad account: France&quot;,&quot;purple&quot;],[&quot;Site: UK&quot;,&quot;green&quot;]]">
          <mxCell parent="p-frClickUk-layer-nodes" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="300" width="1240" height="700" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-stage-01" parent="p-frClickUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;01&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SERVING ACCOUNT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="178" width="230" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-stage-02" parent="p-frClickUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;02&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;AD SIGNAL&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="325" y="178" width="180" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-stage-03" parent="p-frClickUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;03&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MARKET WEBSITE&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="550" y="178" width="220" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-stage-04" parent="p-frClickUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;04&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SHARED TAG + EVENT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="835" y="178" width="200" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-stage-05" parent="p-frClickUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;05&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MATCH + CREDIT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1052" y="178" width="170" height="28"/>
        </mxCell>
        <object id="p-frClickUk-node-mcc" label="" tooltip="The MCC centrally owns the shared conversion actions. Each participating child account must select this manager as its Google Ads conversion account." tags="architecture node mcc" canonicalKey="mcc" canonicalSourceId="nodeMcc" canonicalTitle="MCC owns the shared conversion actions" displayTitle="MCC owns the shared conversion actions" category="mcc" market="" scenarioState="mcc">
          <mxCell parent="p-frClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="395" y="34" width="460" height="112" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-node-mcc-bg" parent="p-frClickUk-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F2EAFB;strokeColor=#7B3FC6;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="460" height="112"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-mcc-icon-bg" parent="p-frClickUk-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=20;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="20" width="48" height="48"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-mcc-icon-tri" parent="p-frClickUk-node-mcc" style="triangle;html=1;perimeter=trianglePerimeter;direction=north;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="33" y="33" width="22" height="24"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-mcc-icon-dot" parent="p-frClickUk-node-mcc" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#FFFFFF;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="55" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-mcc-kicker" parent="p-frClickUk-node-mcc" value="GLOBAL MANAGER ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="17" width="220" height="20"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-mcc-title" parent="p-frClickUk-node-mcc" value="MCC owns the shared conversion actions" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="42" width="350" height="24"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-mcc-sub" parent="p-frClickUk-node-mcc" value="Child accounts select this manager as their conversion account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="68" width="345" height="32"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-mcc-pill-bg" parent="p-frClickUk-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#B99BDD;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-mcc-pill" parent="p-frClickUk-node-mcc" value="CENTRAL OWNER" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <object id="p-frClickUk-node-accountFr" label="" tooltip="The serving account is the account whose campaign produced the eligible ad interaction. The same principle applies to every participating country account." tags="architecture node account" canonicalKey="accountFr" canonicalSourceId="nodeAccountFr" canonicalTitle="France Google Ads" displayTitle="France Google Ads" category="account" market="fr" scenarioState="active">
          <mxCell parent="p-frClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="230" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-node-accountFr-bg" parent="p-frClickUk-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountFr-dot" parent="p-frClickUk-node-accountFr" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountFr-kicker" parent="p-frClickUk-node-accountFr" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountFr-title" parent="p-frClickUk-node-accountFr" value="France Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountFr-sub" parent="p-frClickUk-node-accountFr" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountFr-pill-bg" parent="p-frClickUk-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountFr-pill" parent="p-frClickUk-node-accountFr" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-frClickUk-node-accountUk" label="" tooltip="This child can use the MCC's shared conversion actions only when its conversion-account setting points to the manager." tags="architecture node account" canonicalKey="accountUk" canonicalSourceId="nodeAccountUk" canonicalTitle="UK Google Ads" displayTitle="UK Google Ads" category="account" market="uk" scenarioState="inactive">
          <mxCell parent="p-frClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="335" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-node-accountUk-bg" parent="p-frClickUk-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountUk-dot" parent="p-frClickUk-node-accountUk" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountUk-kicker" parent="p-frClickUk-node-accountUk" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountUk-title" parent="p-frClickUk-node-accountUk" value="UK Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountUk-sub" parent="p-frClickUk-node-accountUk" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountUk-pill-bg" parent="p-frClickUk-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountUk-pill" parent="p-frClickUk-node-accountUk" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-frClickUk-node-accountDe" label="" tooltip="A third country can use the same central setup without needing the website country to act as an attribution router." tags="architecture node account" canonicalKey="accountDe" canonicalSourceId="nodeAccountDe" canonicalTitle="Germany Google Ads" displayTitle="Germany Google Ads" category="account" market="de" scenarioState="inactive">
          <mxCell parent="p-frClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="440" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-node-accountDe-bg" parent="p-frClickUk-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountDe-dot" parent="p-frClickUk-node-accountDe" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountDe-kicker" parent="p-frClickUk-node-accountDe" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountDe-title" parent="p-frClickUk-node-accountDe" value="Germany Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountDe-sub" parent="p-frClickUk-node-accountDe" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountDe-pill-bg" parent="p-frClickUk-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-accountDe-pill" parent="p-frClickUk-node-accountDe" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-frClickUk-node-signal" label="" tooltip="For click-through journeys, auto-tagging adds a GCLID or related identifier. View-through journeys rely on eligible impression measurement signals instead." tags="architecture node signal" canonicalKey="signal" canonicalSourceId="nodeSignal" canonicalTitle="Ad click + GCLID" displayTitle="Ad click + GCLID" category="signal" market="" scenarioState="active">
          <mxCell parent="p-frClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="325" y="265" width="178" height="150" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-node-signal-bg" parent="p-frClickUk-node-signal" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="178" height="150"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-signal-icon-bg" parent="p-frClickUk-node-signal" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="66" y="20" width="46" height="46"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-signal-icon-play" parent="p-frClickUk-node-signal" style="triangle;html=1;perimeter=trianglePerimeter;direction=east;fillColor=#1A73E8;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="79" y="31" width="20" height="24"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-signal-kicker" parent="p-frClickUk-node-signal" value="INTERACTION SIGNAL" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="78" width="154" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-signal-title" parent="p-frClickUk-node-signal" value="Ad click + GCLID" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="97" width="158" height="24"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-signal-sub" parent="p-frClickUk-node-signal" value="Identifies campaign and click attributes" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=top;fontFamily=Helvetica;fontSize=9;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="121" width="158" height="27"/>
        </mxCell>
        <object id="p-frClickUk-node-siteFr" label="" tooltip="The site records where the conversion occurred. It does not, by itself, decide which child account receives Ads credit." tags="architecture node site" canonicalKey="siteFr" canonicalSourceId="nodeSiteFr" canonicalTitle="French site" displayTitle="French site" category="site" market="fr" scenarioState="inactive">
          <mxCell parent="p-frClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="230" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-node-siteFr-bg" parent="p-frClickUk-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteFr-icon-bg" parent="p-frClickUk-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteFr-icon-line-0" parent="p-frClickUk-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteFr-icon-line-1" parent="p-frClickUk-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteFr-icon-line-2" parent="p-frClickUk-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteFr-kicker" parent="p-frClickUk-node-siteFr" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteFr-title" parent="p-frClickUk-node-siteFr" value="French site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteFr-sub" parent="p-frClickUk-node-siteFr" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteFr-pill-bg" parent="p-frClickUk-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteFr-pill" parent="p-frClickUk-node-siteFr" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-frClickUk-node-siteUk" label="" tooltip="The same MCC-level base tag and conversion event can be deployed here. A cross-market ad click can still be credited to another serving account." tags="architecture node site" canonicalKey="siteUk" canonicalSourceId="nodeSiteUk" canonicalTitle="UK site" displayTitle="UK site" category="site" market="uk" scenarioState="site-active">
          <mxCell parent="p-frClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="335" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-node-siteUk-bg" parent="p-frClickUk-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F0F8F2;strokeColor=#188038;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteUk-icon-bg" parent="p-frClickUk-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#188038;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteUk-icon-line-0" parent="p-frClickUk-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteUk-icon-line-1" parent="p-frClickUk-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteUk-icon-line-2" parent="p-frClickUk-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteUk-kicker" parent="p-frClickUk-node-siteUk" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteUk-title" parent="p-frClickUk-node-siteUk" value="UK site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteUk-sub" parent="p-frClickUk-node-siteUk" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteUk-pill-bg" parent="p-frClickUk-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#E6F4EA;strokeColor=#B8DFC4;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteUk-pill" parent="p-frClickUk-node-siteUk" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-frClickUk-node-siteDe" label="" tooltip="The German domain can participate in the same setup. Domain country remains separate from attribution account selection." tags="architecture node site" canonicalKey="siteDe" canonicalSourceId="nodeSiteDe" canonicalTitle="German site" displayTitle="German site" category="site" market="de" scenarioState="inactive">
          <mxCell parent="p-frClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="440" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-node-siteDe-bg" parent="p-frClickUk-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteDe-icon-bg" parent="p-frClickUk-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteDe-icon-line-0" parent="p-frClickUk-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteDe-icon-line-1" parent="p-frClickUk-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteDe-icon-line-2" parent="p-frClickUk-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteDe-kicker" parent="p-frClickUk-node-siteDe" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteDe-title" parent="p-frClickUk-node-siteDe" value="German site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteDe-sub" parent="p-frClickUk-node-siteDe" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteDe-pill-bg" parent="p-frClickUk-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-siteDe-pill" parent="p-frClickUk-node-siteDe" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-frClickUk-node-tag" label="" tooltip="The sitewide Google tag supplies the measurement foundation; the configured conversion event sends the action to the MCC-owned conversion action." tags="architecture node tag" canonicalKey="tag" canonicalSourceId="nodeTag" canonicalTitle="One MCC Google tag" displayTitle="One MCC Google tag" category="tag" market="" scenarioState="active">
          <mxCell parent="p-frClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="240" width="170" height="200" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-node-tag-bg" parent="p-frClickUk-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="170" height="200"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-tag-icon-bg" parent="p-frClickUk-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="53" y="23" width="64" height="64"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-tag-icon-h" parent="p-frClickUk-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="67" y="54" width="36" height="5"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-tag-icon-v" parent="p-frClickUk-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="82" y="38" width="5" height="36"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-tag-kicker" parent="p-frClickUk-node-tag" value="ON EVERY SITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="105" width="146" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-tag-title" parent="p-frClickUk-node-tag" value="One MCC Google tag" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="127" width="150" height="22"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-tag-sub" parent="p-frClickUk-node-tag" value="+ shared conversion event" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="150" width="150" height="20"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-tag-pill-bg" parent="p-frClickUk-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-tag-pill" parent="p-frClickUk-node-tag" value="SENDS TO MCC ACTION" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <object id="p-frClickUk-node-matcher" label="" tooltip="Google Ads seeks an eligible earlier interaction and applies the conversion action's attribution rules and window. The credited interaction points back to its serving account and campaign." tags="architecture node matcher" canonicalKey="matcher" canonicalSourceId="nodeMatcher" canonicalTitle="Match + attribute" displayTitle="Match + attribute" category="matcher" market="" scenarioState="active">
          <mxCell parent="p-frClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="1045" y="265" width="155" height="154" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-node-matcher-bg" parent="p-frClickUk-node-matcher" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="155" height="154"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-matcher-icon-bg" parent="p-frClickUk-node-matcher" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#F2EAFB;strokeColor=#C8ABE7;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-matcher-icon" parent="p-frClickUk-node-matcher" value="&amp;#10003;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-matcher-kicker" parent="p-frClickUk-node-matcher" value="GOOGLE ADS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="75" width="135" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-matcher-title" parent="p-frClickUk-node-matcher" value="Match + attribute" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="96" width="139" height="23"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-matcher-sub" parent="p-frClickUk-node-matcher" value="Eligible interaction wins" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="121" width="139" height="20"/>
        </mxCell>
        <object id="p-frClickUk-node-outcome" label="" tooltip="The conversion action is managed centrally, while account and campaign reporting credit follows the eligible serving interaction. No eligible interaction means no automatic country-account credit." tags="architecture node outcome" canonicalKey="outcome" canonicalSourceId="nodeOutcome" canonicalTitle="France child account + campaign" displayTitle="France child account + campaign" category="outcome" market="" scenarioState="warning">
          <mxCell parent="p-frClickUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="515" width="370" height="120" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-node-outcome-bg" parent="p-frClickUk-node-outcome" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFAF0;strokeColor=#B06000;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="370" height="120"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-outcome-icon-bg" parent="p-frClickUk-node-outcome" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#FEF7E0;strokeColor=#EFCB89;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-outcome-icon" parent="p-frClickUk-node-outcome" value="!" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=18;fontColor=#B06000;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-outcome-kicker" parent="p-frClickUk-node-outcome" value="CONVERSION CREDIT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#B06000;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="15" width="288" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-outcome-title" parent="p-frClickUk-node-outcome" value="France child account + campaign" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="37" width="288" height="25"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-outcome-sub1" parent="p-frClickUk-node-outcome" value="The French account served the credited click." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="73" width="330" height="19"/>
        </mxCell>
        <mxCell id="p-frClickUk-node-outcome-sub2" parent="p-frClickUk-node-outcome" value="The UK site does not force the conversion into the UK account." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="93" width="330" height="19"/>
        </mxCell>
        <object id="p-frClickUk-edge-govFr" label="" canonicalSourceId="govFr" canonicalSourceKey="mcc" canonicalTargetKey="accountFr" relationshipKind="governance" market="">
          <mxCell parent="p-frClickUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.2;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frClickUk-node-mcc" target="p-frClickUk-node-accountFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="360" y="475"/>
                <mxPoint x="240" y="470"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-govUk" label="" canonicalSourceId="govUk" canonicalSourceKey="mcc" canonicalTargetKey="accountUk" relationshipKind="governance" market="">
          <mxCell parent="p-frClickUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.35;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frClickUk-node-mcc" target="p-frClickUk-node-accountUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="420" y="520"/>
                <mxPoint x="315" y="560"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-govDe" label="" canonicalSourceId="govDe" canonicalSourceKey="mcc" canonicalTargetKey="accountDe" relationshipKind="governance" market="">
          <mxCell parent="p-frClickUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.5;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frClickUk-node-mcc" target="p-frClickUk-node-accountDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="460" y="590"/>
                <mxPoint x="330" y="670"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-govTag" label="" canonicalSourceId="govTag" canonicalSourceKey="mcc" canonicalTargetKey="tag" relationshipKind="governance" market="">
          <mxCell parent="p-frClickUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.75;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frClickUk-node-mcc" target="p-frClickUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="800" y="475"/>
                <mxPoint x="900" y="475"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowAccountFr" label="" canonicalSourceId="flowAccountFr" canonicalSourceKey="accountFr" canonicalTargetKey="signal" relationshipKind="account-signal" market="fr">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.33;" edge="1" source="p-frClickUk-node-accountFr" target="p-frClickUk-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="320" y="566"/>
                <mxPoint x="327" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowAccountUk" label="" canonicalSourceId="flowAccountUk" canonicalSourceKey="accountUk" canonicalTargetKey="signal" relationshipKind="account-signal" market="uk">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frClickUk-node-accountUk" target="p-frClickUk-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="324" y="671"/>
                <mxPoint x="329" y="650"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowAccountDe" label="" canonicalSourceId="flowAccountDe" canonicalSourceKey="accountDe" canonicalTargetKey="signal" relationshipKind="account-signal" market="de">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.67;" edge="1" source="p-frClickUk-node-accountDe" target="p-frClickUk-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="321" y="776"/>
                <mxPoint x="331" y="685"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowSignalFrSite" label="" canonicalSourceId="flowSignalFrSite" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="signal-site" market="fr">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.35;entryX=0;entryY=0.5;" edge="1" source="p-frClickUk-node-signal" target="p-frClickUk-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="610"/>
                <mxPoint x="555" y="574"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowSignalUkSite" label="" canonicalSourceId="flowSignalUkSite" canonicalSourceKey="signal" canonicalTargetKey="siteUk" relationshipKind="signal-site" market="uk">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frClickUk-node-signal" target="p-frClickUk-node-siteUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="671"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowSignalDeSite" label="" canonicalSourceId="flowSignalDeSite" canonicalSourceKey="signal" canonicalTargetKey="siteDe" relationshipKind="signal-site" market="de">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.65;entryX=0;entryY=0.5;" edge="1" source="p-frClickUk-node-signal" target="p-frClickUk-node-siteDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="684"/>
                <mxPoint x="559" y="776"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowFrSiteTag" label="" canonicalSourceId="flowFrSiteTag" canonicalSourceKey="siteFr" canonicalTargetKey="tag" relationshipKind="site-tag" market="fr">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.36;" edge="1" source="p-frClickUk-node-siteFr" target="p-frClickUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="566"/>
                <mxPoint x="832" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowUkSiteTag" label="" canonicalSourceId="flowUkSiteTag" canonicalSourceKey="siteUk" canonicalTargetKey="tag" relationshipKind="site-tag" market="uk">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frClickUk-node-siteUk" target="p-frClickUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="671"/>
                <mxPoint x="834" y="648"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowDeSiteTag" label="" canonicalSourceId="flowDeSiteTag" canonicalSourceKey="siteDe" canonicalTargetKey="tag" relationshipKind="site-tag" market="de">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.64;" edge="1" source="p-frClickUk-node-siteDe" target="p-frClickUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="822" y="776"/>
                <mxPoint x="838" y="690"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowTagMatcher" label="" canonicalSourceId="flowTagMatcher" canonicalSourceKey="tag" canonicalTargetKey="matcher" relationshipKind="tag-matcher" market="">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frClickUk-node-tag" target="p-frClickUk-node-matcher" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1048" y="640"/>
                <mxPoint x="1056" y="640"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowMatcherOutcome" label="" canonicalSourceId="flowMatcherOutcome" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="credit" market="">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#7B3FC6;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-frClickUk-node-matcher" target="p-frClickUk-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowNoSignal" label="" canonicalSourceId="flowNoSignal" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="no-signal" market="">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frClickUk-node-signal" target="p-frClickUk-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="566"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frClickUk-edge-flowError" label="" canonicalSourceId="flowError" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="error" market="">
          <mxCell parent="p-frClickUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-frClickUk-node-matcher" target="p-frClickUk-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-legend-bg" parent="p-frClickUk-architecture" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="555" width="720" height="80"/>
        </mxCell>
        <mxCell id="p-frClickUk-legend-title" parent="p-frClickUk-architecture" value="KEY RULE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#283650;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="568" width="160" height="20"/>
        </mxCell>
        <mxCell id="p-frClickUk-legend-rule" parent="p-frClickUk-architecture" value="The site of conversion and the serving account can be different." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="590" width="675" height="26"/>
        </mxCell>
        <mxCell id="p-frClickUk-legend-sub" parent="p-frClickUk-architecture" value="Cross-domain linking and preserved click data become especially important in this case." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#66758D;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="615" width="675" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-scenario-panel-1320-240" parent="p-frClickUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1320" y="240" width="460" height="805"/>
        </mxCell>
        <object id="p-frClickUk-scenario-content" label="" tags="scenario annotation container" scenarioKey="frClickUk">
          <mxCell parent="p-frClickUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1320" y="240" width="460" height="805" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-meta-0-bg" parent="p-frClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#FEF7E0;strokeColor=#EFCB89;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="18" width="104.2" height="25"/>
        </mxCell>
        <mxCell id="p-frClickUk-meta-0-dot" parent="p-frClickUk-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#B06000;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-frClickUk-meta-0-text" parent="p-frClickUk-scenario-content" value="Cross-market" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#B06000;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="20" width="76.2" height="21"/>
        </mxCell>
        <mxCell id="p-frClickUk-meta-1-bg" parent="p-frClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#D5C1EB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="133.2" y="18" width="143.8" height="25"/>
        </mxCell>
        <mxCell id="p-frClickUk-meta-1-dot" parent="p-frClickUk-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="141.2" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-frClickUk-meta-1-text" parent="p-frClickUk-scenario-content" value="Ad account: France" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="155.2" y="20" width="115.8" height="21"/>
        </mxCell>
        <mxCell id="p-frClickUk-meta-2-bg" parent="p-frClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="284" y="18" width="86" height="25"/>
        </mxCell>
        <mxCell id="p-frClickUk-meta-2-dot" parent="p-frClickUk-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#0F652D;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="292" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-frClickUk-meta-2-text" parent="p-frClickUk-scenario-content" value="Site: UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="306" y="20" width="58" height="21"/>
        </mxCell>
        <mxCell id="p-frClickUk-scenario-title" parent="p-frClickUk-scenario-content" value="French ad click, conversion on the UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=22;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="53" width="416" height="62"/>
        </mxCell>
        <mxCell id="p-frClickUk-scenario-lede" parent="p-frClickUk-scenario-content" value="This cross-market example proves that the website country is not the router. Provided the click information survives, the French serving account can receive credit for a conversion on the UK site." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="120" width="416" height="66"/>
        </mxCell>
        <mxCell id="p-frClickUk-scenario-rule-bg" parent="p-frClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="192" width="416" height="78"/>
        </mxCell>
        <mxCell id="p-frClickUk-scenario-rule-label" parent="p-frClickUk-scenario-content" value="WHY THE CREDIT GOES THERE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="200" width="370" height="18"/>
        </mxCell>
        <mxCell id="p-frClickUk-scenario-rule" parent="p-frClickUk-scenario-content" value="The French click determines the serving account; the UK domain only identifies where the conversion happened." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="219" width="382" height="43"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-1-num-bg" parent="p-frClickUk-scenario-content" value="1" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="285" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-1-title" parent="p-frClickUk-scenario-content" value="France serves the ad" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="280" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-1-desc" parent="p-frClickUk-scenario-content" value="The eligible click originates from the French child account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="302" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-2-num-bg" parent="p-frClickUk-scenario-content" value="2" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="355" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-2-title" parent="p-frClickUk-scenario-content" value="The click information is stored" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="350" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-2-desc" parent="p-frClickUk-scenario-content" value="The user journey retains the ad interaction through redirects and domain changes." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="372" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-3-num-bg" parent="p-frClickUk-scenario-content" value="3" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="425" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-3-title" parent="p-frClickUk-scenario-content" value="The user converts on the UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="420" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-3-desc" parent="p-frClickUk-scenario-content" value="The same manager-level purchase event fires on the UK domain." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="442" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-4-num-bg" parent="p-frClickUk-scenario-content" value="4" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="495" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-4-title" parent="p-frClickUk-scenario-content" value="Google matches back to France" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="490" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-4-desc" parent="p-frClickUk-scenario-content" value="The conversion is associated with the earlier French ad click, not with the site's country label." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="512" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-5-num-bg" parent="p-frClickUk-scenario-content" value="5" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="565" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-5-title" parent="p-frClickUk-scenario-content" value="France receives credit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="560" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frClickUk-step-5-desc" parent="p-frClickUk-scenario-content" value="This is expected if the French campaign genuinely drove the eligible interaction." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="582" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frClickUk-scenario-outcome-bg" parent="p-frClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#FEF7E0;strokeColor=#EFCB89;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="632" width="416" height="64"/>
        </mxCell>
        <mxCell id="p-frClickUk-scenario-outcome-label" parent="p-frClickUk-scenario-content" value="OUTCOME" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#B06000;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="639" width="100" height="17"/>
        </mxCell>
        <mxCell id="p-frClickUk-scenario-outcome" parent="p-frClickUk-scenario-content" value="France can receive credit, despite the conversion occurring on the UK site." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="657" width="382" height="31"/>
        </mxCell>
        <object id="p-frClickUk-support-link-logic" label="Logic + setup" tooltip="Open logic and setup" link="data:page/id,page-logic-setup">
          <mxCell parent="p-frClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="22" y="703" width="128" height="29" relative="0"/>
          </mxCell>
        </object>
        <object id="p-frClickUk-support-link-sources" label="Sources" tooltip="Open official sources" link="data:page/id,page-sources-notes">
          <mxCell parent="p-frClickUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="158" y="703" width="96" height="29" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frClickUk-footer" parent="p-frClickUk-layer-annotations" value="Conceptual architecture for stakeholder explanation. Exact reporting can be affected by consent, browser restrictions, attribution settings, conversion windows and cross-domain implementation quality." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#6F7C90;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="1060" width="1740" height="32"/>
        </mxCell>
      </root>
    </mxGraphModel>
  </diagram>
  <diagram id="page-scenario-fr-view-fr" name="05 - French view-through">
    <mxGraphModel dx="0" dy="0" grid="1" gridSize="10" guides="1" tooltips="1" connect="1" arrows="1" fold="1" page="1" pageScale="1" pageWidth="1800" pageHeight="1100" math="0" shadow="0" background="#F4F7FB" adaptiveColors="none">
      <root>
        <mxCell id="0"/>
        <mxCell id="1" parent="0"/>
        <mxCell id="p-frViewFr-layer-background" value="Background" parent="0"/>
        <mxCell id="p-frViewFr-layer-governance" value="Governance" parent="0"/>
        <mxCell id="p-frViewFr-layer-flow" value="Data flow" parent="0"/>
        <mxCell id="p-frViewFr-layer-nodes" value="Nodes" parent="0"/>
        <mxCell id="p-frViewFr-layer-annotations" value="Annotations" parent="0"/>
        <mxCell id="p-frViewFr-eyebrow-dot-outer" parent="p-frViewFr-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="35" y="37" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-eyebrow-dot" parent="p-frViewFr-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="42" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-frViewFr-eyebrow" parent="p-frViewFr-layer-annotations" value="GOOGLE ADS MEASUREMENT ARCHITECTURE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="31" width="700" height="30"/>
        </mxCell>
        <mxCell id="p-frViewFr-hero-title" parent="p-frViewFr-layer-annotations" value="How one global MCC tag attributes conversions to the correct country account" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=30;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="62" width="1400" height="48"/>
        </mxCell>
        <mxCell id="p-frViewFr-hero-subtitle" parent="p-frViewFr-layer-annotations" value="The country website does not choose the account. Google Ads matches the conversion to the eligible earlier ad interaction, then credits the child account and campaign that served that ad." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=15;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="118" width="1320" height="50"/>
        </mxCell>
        <mxCell id="p-frViewFr-verified" parent="p-frViewFr-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=40;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1435" y="46" width="335" height="42"/>
        </mxCell>
        <mxCell id="p-frViewFr-verified-check" parent="p-frViewFr-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1450" y="57" width="20" height="20"/>
        </mxCell>
        <mxCell id="p-frViewFr-verified-text" parent="p-frViewFr-layer-annotations" value="Official Google sources checked 2 Sep 2026" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#0F5F2A;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1478" y="52" width="280" height="30"/>
        </mxCell>
        <object id="p-frViewFr-nav-frClickFr" label="" tooltip="Open scenario: French ad → French site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-fr" scenarioKey="frClickFr" active="0">
          <mxCell parent="p-frViewFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="184" width="252" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-nav-frClickFr-bg" parent="p-frViewFr-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="252" height="44"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-frClickFr-icon-bg" parent="p-frViewFr-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-frClickFr-icon" parent="p-frViewFr-nav-frClickFr" value="FR" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-frClickFr-label" parent="p-frViewFr-nav-frClickFr" value="French ad → French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="200" height="32"/>
        </mxCell>
        <object id="p-frViewFr-nav-ukClickUk" label="" tooltip="Open scenario: UK ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-uk-click-uk" scenarioKey="ukClickUk" active="0">
          <mxCell parent="p-frViewFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="292" y="184" width="223" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-nav-ukClickUk-bg" parent="p-frViewFr-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="223" height="44"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-ukClickUk-icon-bg" parent="p-frViewFr-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-ukClickUk-icon" parent="p-frViewFr-nav-ukClickUk" value="UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-ukClickUk-label" parent="p-frViewFr-nav-ukClickUk" value="UK ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="171" height="32"/>
        </mxCell>
        <object id="p-frViewFr-nav-frClickUk" label="" tooltip="Open scenario: French ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-uk" scenarioKey="frClickUk" active="0">
          <mxCell parent="p-frViewFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="525" y="184" width="245" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-nav-frClickUk-bg" parent="p-frViewFr-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="245" height="44"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-frClickUk-icon-bg" parent="p-frViewFr-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-frClickUk-icon" parent="p-frViewFr-nav-frClickUk" value="X" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-frClickUk-label" parent="p-frViewFr-nav-frClickUk" value="French ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="193" height="32"/>
        </mxCell>
        <object id="p-frViewFr-nav-frViewFr" label="" tooltip="Open scenario: French view-through" tags="navigation scenario" link="data:page/id,page-scenario-fr-view-fr" scenarioKey="frViewFr" active="1">
          <mxCell parent="p-frViewFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="780" y="184" width="220" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-nav-frViewFr-bg" parent="p-frViewFr-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="220" height="44"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-frViewFr-icon-bg" parent="p-frViewFr-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-frViewFr-icon" parent="p-frViewFr-nav-frViewFr" value="V" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#FFFFFF;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-frViewFr-label" parent="p-frViewFr-nav-frViewFr" value="French view-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="168" height="32"/>
        </mxCell>
        <object id="p-frViewFr-nav-directFr" label="" tooltip="Open scenario: Direct visit" tags="navigation scenario" link="data:page/id,page-scenario-direct-fr" scenarioKey="directFr" active="0">
          <mxCell parent="p-frViewFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1010" y="184" width="172" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-nav-directFr-bg" parent="p-frViewFr-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="172" height="44"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-directFr-icon-bg" parent="p-frViewFr-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-directFr-icon" parent="p-frViewFr-nav-directFr" value="D" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-directFr-label" parent="p-frViewFr-nav-directFr" value="Direct visit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="120" height="32"/>
        </mxCell>
        <object id="p-frViewFr-nav-misconfiguredUk" label="" tooltip="Open scenario: Child not opted in" tags="navigation scenario" link="data:page/id,page-scenario-misconfigured-uk" scenarioKey="misconfiguredUk" active="0">
          <mxCell parent="p-frViewFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1192" y="184" width="218" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-nav-misconfiguredUk-bg" parent="p-frViewFr-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="218" height="44"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-misconfiguredUk-icon-bg" parent="p-frViewFr-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-misconfiguredUk-icon" parent="p-frViewFr-nav-misconfiguredUk" value="!" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-nav-misconfiguredUk-label" parent="p-frViewFr-nav-misconfiguredUk" value="Child not opted in" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="166" height="32"/>
        </mxCell>
        <object id="p-frViewFr-nav-logic" label="Logic + setup" tooltip="Open logic and setup page" tags="navigation supporting" link="data:page/id,page-logic-setup" navigationTarget="logic">
          <mxCell parent="p-frViewFr-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1420" y="184" width="128" height="44" relative="0"/>
          </mxCell>
        </object>
        <object id="p-frViewFr-nav-sources" label="Sources" tooltip="Open sources and node notes page" tags="navigation supporting" link="data:page/id,page-sources-notes" navigationTarget="sources">
          <mxCell parent="p-frViewFr-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1558" y="184" width="100" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-panel-20-240" parent="p-frViewFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="240" width="1280" height="805"/>
        </mxCell>
        <mxCell id="p-frViewFr-badge-1-20" parent="p-frViewFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-frViewFr-badge-text-1-20" parent="p-frViewFr-layer-background" value="1" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-frViewFr-panel-title-20-240" parent="p-frViewFr-layer-background" value="Interactive attribution flow" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=16;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="80" y="252" width="1200" height="34"/>
        </mxCell>
        <mxCell id="p-frViewFr-panel-line-20-240" parent="p-frViewFr-layer-background" style="rectangle;fillColor=#D7DFEB;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="295" width="1280" height="1"/>
        </mxCell>
        <mxCell id="p-frViewFr-architecture-bg" parent="p-frViewFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FBFCFE;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="300" width="1240" height="700"/>
        </mxCell>
        <object id="p-frViewFr-architecture" label="" tooltip="Cross-account Google Ads conversion tracking architecture" tags="architecture container" canonicalSource="google_ads_cross_account_conversion_interactive.html" scenarioKey="frViewFr" canonicalSourceTitle="Google Ads Cross-Account Conversion Tracking" canonicalScenarioMeta="[[&quot;View-through&quot;,&quot;blue&quot;],[&quot;Ad account: France&quot;,&quot;purple&quot;],[&quot;Site: France&quot;,&quot;green&quot;]]">
          <mxCell parent="p-frViewFr-layer-nodes" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="300" width="1240" height="700" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-stage-01" parent="p-frViewFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;01&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SERVING ACCOUNT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="178" width="230" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-stage-02" parent="p-frViewFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;02&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;AD SIGNAL&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="325" y="178" width="180" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-stage-03" parent="p-frViewFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;03&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MARKET WEBSITE&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="550" y="178" width="220" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-stage-04" parent="p-frViewFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;04&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SHARED TAG + EVENT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="835" y="178" width="200" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-stage-05" parent="p-frViewFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;05&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MATCH + CREDIT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1052" y="178" width="170" height="28"/>
        </mxCell>
        <object id="p-frViewFr-node-mcc" label="" tooltip="The MCC centrally owns the shared conversion actions. Each participating child account must select this manager as its Google Ads conversion account." tags="architecture node mcc" canonicalKey="mcc" canonicalSourceId="nodeMcc" canonicalTitle="MCC owns the shared conversion actions" displayTitle="MCC owns the shared conversion actions" category="mcc" market="" scenarioState="mcc">
          <mxCell parent="p-frViewFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="395" y="34" width="460" height="112" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-node-mcc-bg" parent="p-frViewFr-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F2EAFB;strokeColor=#7B3FC6;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="460" height="112"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-mcc-icon-bg" parent="p-frViewFr-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=20;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="20" width="48" height="48"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-mcc-icon-tri" parent="p-frViewFr-node-mcc" style="triangle;html=1;perimeter=trianglePerimeter;direction=north;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="33" y="33" width="22" height="24"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-mcc-icon-dot" parent="p-frViewFr-node-mcc" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#FFFFFF;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="55" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-mcc-kicker" parent="p-frViewFr-node-mcc" value="GLOBAL MANAGER ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="17" width="220" height="20"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-mcc-title" parent="p-frViewFr-node-mcc" value="MCC owns the shared conversion actions" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="42" width="350" height="24"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-mcc-sub" parent="p-frViewFr-node-mcc" value="Child accounts select this manager as their conversion account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="68" width="345" height="32"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-mcc-pill-bg" parent="p-frViewFr-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#B99BDD;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-mcc-pill" parent="p-frViewFr-node-mcc" value="CENTRAL OWNER" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <object id="p-frViewFr-node-accountFr" label="" tooltip="The serving account is the account whose campaign produced the eligible ad interaction. The same principle applies to every participating country account." tags="architecture node account" canonicalKey="accountFr" canonicalSourceId="nodeAccountFr" canonicalTitle="France Google Ads" displayTitle="France Google Ads" category="account" market="fr" scenarioState="active">
          <mxCell parent="p-frViewFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="230" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-node-accountFr-bg" parent="p-frViewFr-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountFr-dot" parent="p-frViewFr-node-accountFr" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountFr-kicker" parent="p-frViewFr-node-accountFr" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountFr-title" parent="p-frViewFr-node-accountFr" value="France Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountFr-sub" parent="p-frViewFr-node-accountFr" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountFr-pill-bg" parent="p-frViewFr-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountFr-pill" parent="p-frViewFr-node-accountFr" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-frViewFr-node-accountUk" label="" tooltip="This child can use the MCC's shared conversion actions only when its conversion-account setting points to the manager." tags="architecture node account" canonicalKey="accountUk" canonicalSourceId="nodeAccountUk" canonicalTitle="UK Google Ads" displayTitle="UK Google Ads" category="account" market="uk" scenarioState="inactive">
          <mxCell parent="p-frViewFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="335" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-node-accountUk-bg" parent="p-frViewFr-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountUk-dot" parent="p-frViewFr-node-accountUk" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountUk-kicker" parent="p-frViewFr-node-accountUk" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountUk-title" parent="p-frViewFr-node-accountUk" value="UK Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountUk-sub" parent="p-frViewFr-node-accountUk" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountUk-pill-bg" parent="p-frViewFr-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountUk-pill" parent="p-frViewFr-node-accountUk" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-frViewFr-node-accountDe" label="" tooltip="A third country can use the same central setup without needing the website country to act as an attribution router." tags="architecture node account" canonicalKey="accountDe" canonicalSourceId="nodeAccountDe" canonicalTitle="Germany Google Ads" displayTitle="Germany Google Ads" category="account" market="de" scenarioState="inactive">
          <mxCell parent="p-frViewFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="440" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-node-accountDe-bg" parent="p-frViewFr-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountDe-dot" parent="p-frViewFr-node-accountDe" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountDe-kicker" parent="p-frViewFr-node-accountDe" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountDe-title" parent="p-frViewFr-node-accountDe" value="Germany Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountDe-sub" parent="p-frViewFr-node-accountDe" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountDe-pill-bg" parent="p-frViewFr-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-accountDe-pill" parent="p-frViewFr-node-accountDe" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-frViewFr-node-signal" label="" tooltip="For click-through journeys, auto-tagging adds a GCLID or related identifier. View-through journeys rely on eligible impression measurement signals instead." tags="architecture node signal" canonicalKey="signal" canonicalSourceId="nodeSignal" canonicalTitle="Ad click + GCLID" displayTitle="Eligible ad impression" category="signal" market="" scenarioState="active">
          <mxCell parent="p-frViewFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="325" y="265" width="178" height="150" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-node-signal-bg" parent="p-frViewFr-node-signal" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="178" height="150"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-signal-icon-bg" parent="p-frViewFr-node-signal" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="66" y="20" width="46" height="46"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-signal-icon-eye" parent="p-frViewFr-node-signal" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#FFFFFF;strokeColor=#1A73E8;strokeWidth=2;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="78" y="34" width="22" height="15"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-signal-icon-pupil" parent="p-frViewFr-node-signal" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="85" y="38" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-signal-kicker" parent="p-frViewFr-node-signal" value="INTERACTION SIGNAL" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="78" width="154" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-signal-title" parent="p-frViewFr-node-signal" value="Eligible ad impression" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="97" width="158" height="24"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-signal-sub" parent="p-frViewFr-node-signal" value="View-through matching signals" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=top;fontFamily=Helvetica;fontSize=9;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="121" width="158" height="27"/>
        </mxCell>
        <object id="p-frViewFr-node-siteFr" label="" tooltip="The site records where the conversion occurred. It does not, by itself, decide which child account receives Ads credit." tags="architecture node site" canonicalKey="siteFr" canonicalSourceId="nodeSiteFr" canonicalTitle="French site" displayTitle="French site" category="site" market="fr" scenarioState="site-active">
          <mxCell parent="p-frViewFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="230" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-node-siteFr-bg" parent="p-frViewFr-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F0F8F2;strokeColor=#188038;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteFr-icon-bg" parent="p-frViewFr-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#188038;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteFr-icon-line-0" parent="p-frViewFr-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteFr-icon-line-1" parent="p-frViewFr-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteFr-icon-line-2" parent="p-frViewFr-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteFr-kicker" parent="p-frViewFr-node-siteFr" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteFr-title" parent="p-frViewFr-node-siteFr" value="French site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteFr-sub" parent="p-frViewFr-node-siteFr" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteFr-pill-bg" parent="p-frViewFr-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#E6F4EA;strokeColor=#B8DFC4;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteFr-pill" parent="p-frViewFr-node-siteFr" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-frViewFr-node-siteUk" label="" tooltip="The same MCC-level base tag and conversion event can be deployed here. A cross-market ad click can still be credited to another serving account." tags="architecture node site" canonicalKey="siteUk" canonicalSourceId="nodeSiteUk" canonicalTitle="UK site" displayTitle="UK site" category="site" market="uk" scenarioState="inactive">
          <mxCell parent="p-frViewFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="335" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-node-siteUk-bg" parent="p-frViewFr-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteUk-icon-bg" parent="p-frViewFr-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteUk-icon-line-0" parent="p-frViewFr-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteUk-icon-line-1" parent="p-frViewFr-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteUk-icon-line-2" parent="p-frViewFr-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteUk-kicker" parent="p-frViewFr-node-siteUk" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteUk-title" parent="p-frViewFr-node-siteUk" value="UK site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteUk-sub" parent="p-frViewFr-node-siteUk" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteUk-pill-bg" parent="p-frViewFr-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteUk-pill" parent="p-frViewFr-node-siteUk" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-frViewFr-node-siteDe" label="" tooltip="The German domain can participate in the same setup. Domain country remains separate from attribution account selection." tags="architecture node site" canonicalKey="siteDe" canonicalSourceId="nodeSiteDe" canonicalTitle="German site" displayTitle="German site" category="site" market="de" scenarioState="inactive">
          <mxCell parent="p-frViewFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="440" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-node-siteDe-bg" parent="p-frViewFr-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteDe-icon-bg" parent="p-frViewFr-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteDe-icon-line-0" parent="p-frViewFr-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteDe-icon-line-1" parent="p-frViewFr-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteDe-icon-line-2" parent="p-frViewFr-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteDe-kicker" parent="p-frViewFr-node-siteDe" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteDe-title" parent="p-frViewFr-node-siteDe" value="German site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteDe-sub" parent="p-frViewFr-node-siteDe" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteDe-pill-bg" parent="p-frViewFr-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-siteDe-pill" parent="p-frViewFr-node-siteDe" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-frViewFr-node-tag" label="" tooltip="The sitewide Google tag supplies the measurement foundation; the configured conversion event sends the action to the MCC-owned conversion action." tags="architecture node tag" canonicalKey="tag" canonicalSourceId="nodeTag" canonicalTitle="One MCC Google tag" displayTitle="One MCC Google tag" category="tag" market="" scenarioState="active">
          <mxCell parent="p-frViewFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="240" width="170" height="200" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-node-tag-bg" parent="p-frViewFr-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="170" height="200"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-tag-icon-bg" parent="p-frViewFr-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="53" y="23" width="64" height="64"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-tag-icon-h" parent="p-frViewFr-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="67" y="54" width="36" height="5"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-tag-icon-v" parent="p-frViewFr-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="82" y="38" width="5" height="36"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-tag-kicker" parent="p-frViewFr-node-tag" value="ON EVERY SITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="105" width="146" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-tag-title" parent="p-frViewFr-node-tag" value="One MCC Google tag" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="127" width="150" height="22"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-tag-sub" parent="p-frViewFr-node-tag" value="+ shared conversion event" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="150" width="150" height="20"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-tag-pill-bg" parent="p-frViewFr-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-tag-pill" parent="p-frViewFr-node-tag" value="SENDS TO MCC ACTION" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <object id="p-frViewFr-node-matcher" label="" tooltip="Google Ads seeks an eligible earlier interaction and applies the conversion action's attribution rules and window. The credited interaction points back to its serving account and campaign." tags="architecture node matcher" canonicalKey="matcher" canonicalSourceId="nodeMatcher" canonicalTitle="Match + attribute" displayTitle="Match + attribute" category="matcher" market="" scenarioState="active">
          <mxCell parent="p-frViewFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="1045" y="265" width="155" height="154" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-node-matcher-bg" parent="p-frViewFr-node-matcher" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="155" height="154"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-matcher-icon-bg" parent="p-frViewFr-node-matcher" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#F2EAFB;strokeColor=#C8ABE7;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-matcher-icon" parent="p-frViewFr-node-matcher" value="&amp;#10003;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-matcher-kicker" parent="p-frViewFr-node-matcher" value="GOOGLE ADS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="75" width="135" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-matcher-title" parent="p-frViewFr-node-matcher" value="Match + attribute" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="96" width="139" height="23"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-matcher-sub" parent="p-frViewFr-node-matcher" value="Eligible interaction wins" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="121" width="139" height="20"/>
        </mxCell>
        <object id="p-frViewFr-node-outcome" label="" tooltip="The conversion action is managed centrally, while account and campaign reporting credit follows the eligible serving interaction. No eligible interaction means no automatic country-account credit." tags="architecture node outcome" canonicalKey="outcome" canonicalSourceId="nodeOutcome" canonicalTitle="France child account + campaign" displayTitle="France view-through conversion" category="outcome" market="" scenarioState="success">
          <mxCell parent="p-frViewFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="515" width="370" height="120" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-node-outcome-bg" parent="p-frViewFr-node-outcome" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F0F8F2;strokeColor=#188038;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="370" height="120"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-outcome-icon-bg" parent="p-frViewFr-node-outcome" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#E6F4EA;strokeColor=#A7D6B4;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-outcome-icon" parent="p-frViewFr-node-outcome" value="&amp;#10003;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=18;fontColor=#188038;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-outcome-kicker" parent="p-frViewFr-node-outcome" value="CONVERSION CREDIT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="15" width="288" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-outcome-title" parent="p-frViewFr-node-outcome" value="France view-through conversion" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="37" width="288" height="25"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-outcome-sub1" parent="p-frViewFr-node-outcome" value="Credit is linked to the eligible French ad impression." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="73" width="330" height="19"/>
        </mxCell>
        <mxCell id="p-frViewFr-node-outcome-sub2" parent="p-frViewFr-node-outcome" value="Reporting treatment varies by campaign type and column." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="93" width="330" height="19"/>
        </mxCell>
        <object id="p-frViewFr-edge-govFr" label="" canonicalSourceId="govFr" canonicalSourceKey="mcc" canonicalTargetKey="accountFr" relationshipKind="governance" market="">
          <mxCell parent="p-frViewFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.2;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frViewFr-node-mcc" target="p-frViewFr-node-accountFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="360" y="475"/>
                <mxPoint x="240" y="470"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-govUk" label="" canonicalSourceId="govUk" canonicalSourceKey="mcc" canonicalTargetKey="accountUk" relationshipKind="governance" market="">
          <mxCell parent="p-frViewFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.35;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frViewFr-node-mcc" target="p-frViewFr-node-accountUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="420" y="520"/>
                <mxPoint x="315" y="560"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-govDe" label="" canonicalSourceId="govDe" canonicalSourceKey="mcc" canonicalTargetKey="accountDe" relationshipKind="governance" market="">
          <mxCell parent="p-frViewFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.5;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frViewFr-node-mcc" target="p-frViewFr-node-accountDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="460" y="590"/>
                <mxPoint x="330" y="670"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-govTag" label="" canonicalSourceId="govTag" canonicalSourceKey="mcc" canonicalTargetKey="tag" relationshipKind="governance" market="">
          <mxCell parent="p-frViewFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.75;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-frViewFr-node-mcc" target="p-frViewFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="800" y="475"/>
                <mxPoint x="900" y="475"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowAccountFr" label="" canonicalSourceId="flowAccountFr" canonicalSourceKey="accountFr" canonicalTargetKey="signal" relationshipKind="account-signal" market="fr">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.33;" edge="1" source="p-frViewFr-node-accountFr" target="p-frViewFr-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="320" y="566"/>
                <mxPoint x="327" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowAccountUk" label="" canonicalSourceId="flowAccountUk" canonicalSourceKey="accountUk" canonicalTargetKey="signal" relationshipKind="account-signal" market="uk">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frViewFr-node-accountUk" target="p-frViewFr-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="324" y="671"/>
                <mxPoint x="329" y="650"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowAccountDe" label="" canonicalSourceId="flowAccountDe" canonicalSourceKey="accountDe" canonicalTargetKey="signal" relationshipKind="account-signal" market="de">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.67;" edge="1" source="p-frViewFr-node-accountDe" target="p-frViewFr-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="321" y="776"/>
                <mxPoint x="331" y="685"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowSignalFrSite" label="" canonicalSourceId="flowSignalFrSite" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="signal-site" market="fr">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.35;entryX=0;entryY=0.5;" edge="1" source="p-frViewFr-node-signal" target="p-frViewFr-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="610"/>
                <mxPoint x="555" y="574"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowSignalUkSite" label="" canonicalSourceId="flowSignalUkSite" canonicalSourceKey="signal" canonicalTargetKey="siteUk" relationshipKind="signal-site" market="uk">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frViewFr-node-signal" target="p-frViewFr-node-siteUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="671"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowSignalDeSite" label="" canonicalSourceId="flowSignalDeSite" canonicalSourceKey="signal" canonicalTargetKey="siteDe" relationshipKind="signal-site" market="de">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.65;entryX=0;entryY=0.5;" edge="1" source="p-frViewFr-node-signal" target="p-frViewFr-node-siteDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="684"/>
                <mxPoint x="559" y="776"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowFrSiteTag" label="" canonicalSourceId="flowFrSiteTag" canonicalSourceKey="siteFr" canonicalTargetKey="tag" relationshipKind="site-tag" market="fr">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.36;" edge="1" source="p-frViewFr-node-siteFr" target="p-frViewFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="566"/>
                <mxPoint x="832" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowUkSiteTag" label="" canonicalSourceId="flowUkSiteTag" canonicalSourceKey="siteUk" canonicalTargetKey="tag" relationshipKind="site-tag" market="uk">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frViewFr-node-siteUk" target="p-frViewFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="671"/>
                <mxPoint x="834" y="648"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowDeSiteTag" label="" canonicalSourceId="flowDeSiteTag" canonicalSourceKey="siteDe" canonicalTargetKey="tag" relationshipKind="site-tag" market="de">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.64;" edge="1" source="p-frViewFr-node-siteDe" target="p-frViewFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="822" y="776"/>
                <mxPoint x="838" y="690"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowTagMatcher" label="" canonicalSourceId="flowTagMatcher" canonicalSourceKey="tag" canonicalTargetKey="matcher" relationshipKind="tag-matcher" market="">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frViewFr-node-tag" target="p-frViewFr-node-matcher" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1048" y="640"/>
                <mxPoint x="1056" y="640"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowMatcherOutcome" label="" canonicalSourceId="flowMatcherOutcome" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="credit" market="">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#7B3FC6;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-frViewFr-node-matcher" target="p-frViewFr-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowNoSignal" label="" canonicalSourceId="flowNoSignal" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="no-signal" market="">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-frViewFr-node-signal" target="p-frViewFr-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="566"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-frViewFr-edge-flowError" label="" canonicalSourceId="flowError" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="error" market="">
          <mxCell parent="p-frViewFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-frViewFr-node-matcher" target="p-frViewFr-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-legend-bg" parent="p-frViewFr-architecture" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="555" width="720" height="80"/>
        </mxCell>
        <mxCell id="p-frViewFr-legend-title" parent="p-frViewFr-architecture" value="KEY RULE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#283650;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="568" width="160" height="20"/>
        </mxCell>
        <mxCell id="p-frViewFr-legend-rule" parent="p-frViewFr-architecture" value="A click is not required for an eligible view-through conversion." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="590" width="675" height="26"/>
        </mxCell>
        <mxCell id="p-frViewFr-legend-sub" parent="p-frViewFr-architecture" value="Google uses impression-related measurement signals, subject to privacy and browser limits." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#66758D;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="615" width="675" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-scenario-panel-1320-240" parent="p-frViewFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1320" y="240" width="460" height="805"/>
        </mxCell>
        <object id="p-frViewFr-scenario-content" label="" tags="scenario annotation container" scenarioKey="frViewFr">
          <mxCell parent="p-frViewFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1320" y="240" width="460" height="805" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-meta-0-bg" parent="p-frViewFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="18" width="104.2" height="25"/>
        </mxCell>
        <mxCell id="p-frViewFr-meta-0-dot" parent="p-frViewFr-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1558B0;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-frViewFr-meta-0-text" parent="p-frViewFr-scenario-content" value="View-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="20" width="76.2" height="21"/>
        </mxCell>
        <mxCell id="p-frViewFr-meta-1-bg" parent="p-frViewFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#D5C1EB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="133.2" y="18" width="143.8" height="25"/>
        </mxCell>
        <mxCell id="p-frViewFr-meta-1-dot" parent="p-frViewFr-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="141.2" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-frViewFr-meta-1-text" parent="p-frViewFr-scenario-content" value="Ad account: France" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="155.2" y="20" width="115.8" height="21"/>
        </mxCell>
        <mxCell id="p-frViewFr-meta-2-bg" parent="p-frViewFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="284" y="18" width="104.2" height="25"/>
        </mxCell>
        <mxCell id="p-frViewFr-meta-2-dot" parent="p-frViewFr-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#0F652D;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="292" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-frViewFr-meta-2-text" parent="p-frViewFr-scenario-content" value="Site: France" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="306" y="20" width="76.2" height="21"/>
        </mxCell>
        <mxCell id="p-frViewFr-scenario-title" parent="p-frViewFr-scenario-content" value="French view-through conversion" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=22;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="53" width="416" height="62"/>
        </mxCell>
        <mxCell id="p-frViewFr-scenario-lede" parent="p-frViewFr-scenario-content" value="The user sees an eligible French Display or video impression, does not click, and later converts. Google can report a view-through conversion when eligibility, consent, browser and window requirements are met." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="120" width="416" height="66"/>
        </mxCell>
        <mxCell id="p-frViewFr-scenario-rule-bg" parent="p-frViewFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="192" width="416" height="78"/>
        </mxCell>
        <mxCell id="p-frViewFr-scenario-rule-label" parent="p-frViewFr-scenario-content" value="WHY THE CREDIT GOES THERE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="200" width="370" height="18"/>
        </mxCell>
        <mxCell id="p-frViewFr-scenario-rule" parent="p-frViewFr-scenario-content" value="The eligible French impression receives credit; there is no GCLID-based landing-page click in this path." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="219" width="382" height="43"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-1-num-bg" parent="p-frViewFr-scenario-content" value="1" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="285" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-1-title" parent="p-frViewFr-scenario-content" value="France serves an eligible impression" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="280" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-1-desc" parent="p-frViewFr-scenario-content" value="The user sees a Display or video ad from the French child account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="302" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-2-num-bg" parent="p-frViewFr-scenario-content" value="2" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="355" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-2-title" parent="p-frViewFr-scenario-content" value="No ad click occurs" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="350" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-2-desc" parent="p-frViewFr-scenario-content" value="There is no landing-page GCLID path to preserve for this interaction." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="372" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-3-num-bg" parent="p-frViewFr-scenario-content" value="3" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="425" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-3-title" parent="p-frViewFr-scenario-content" value="The user later converts" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="420" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-3-desc" parent="p-frViewFr-scenario-content" value="The French site fires the shared MCC-owned conversion event." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="442" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-4-num-bg" parent="p-frViewFr-scenario-content" value="4" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="495" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-4-title" parent="p-frViewFr-scenario-content" value="Google evaluates view-through eligibility" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="490" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-4-desc" parent="p-frViewFr-scenario-content" value="It checks the conversion window and whether another ad interaction should take precedence." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="512" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-5-num-bg" parent="p-frViewFr-scenario-content" value="5" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="565" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-5-title" parent="p-frViewFr-scenario-content" value="France receives view-through credit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="560" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-frViewFr-step-5-desc" parent="p-frViewFr-scenario-content" value="For Display and video, the last eligible impression leading to the conversion receives VTC credit." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="582" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-frViewFr-scenario-outcome-bg" parent="p-frViewFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="632" width="416" height="64"/>
        </mxCell>
        <mxCell id="p-frViewFr-scenario-outcome-label" parent="p-frViewFr-scenario-content" value="OUTCOME" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="639" width="100" height="17"/>
        </mxCell>
        <mxCell id="p-frViewFr-scenario-outcome" parent="p-frViewFr-scenario-content" value="France receives eligible view-through credit." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="657" width="382" height="31"/>
        </mxCell>
        <object id="p-frViewFr-support-link-logic" label="Logic + setup" tooltip="Open logic and setup" link="data:page/id,page-logic-setup">
          <mxCell parent="p-frViewFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="22" y="703" width="128" height="29" relative="0"/>
          </mxCell>
        </object>
        <object id="p-frViewFr-support-link-sources" label="Sources" tooltip="Open official sources" link="data:page/id,page-sources-notes">
          <mxCell parent="p-frViewFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="158" y="703" width="96" height="29" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-frViewFr-footer" parent="p-frViewFr-layer-annotations" value="Conceptual architecture for stakeholder explanation. Exact reporting can be affected by consent, browser restrictions, attribution settings, conversion windows and cross-domain implementation quality." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#6F7C90;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="1060" width="1740" height="32"/>
        </mxCell>
      </root>
    </mxGraphModel>
  </diagram>
  <diagram id="page-scenario-direct-fr" name="06 - Direct visit">
    <mxGraphModel dx="0" dy="0" grid="1" gridSize="10" guides="1" tooltips="1" connect="1" arrows="1" fold="1" page="1" pageScale="1" pageWidth="1800" pageHeight="1100" math="0" shadow="0" background="#F4F7FB" adaptiveColors="none">
      <root>
        <mxCell id="0"/>
        <mxCell id="1" parent="0"/>
        <mxCell id="p-directFr-layer-background" value="Background" parent="0"/>
        <mxCell id="p-directFr-layer-governance" value="Governance" parent="0"/>
        <mxCell id="p-directFr-layer-flow" value="Data flow" parent="0"/>
        <mxCell id="p-directFr-layer-nodes" value="Nodes" parent="0"/>
        <mxCell id="p-directFr-layer-annotations" value="Annotations" parent="0"/>
        <mxCell id="p-directFr-eyebrow-dot-outer" parent="p-directFr-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="35" y="37" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-eyebrow-dot" parent="p-directFr-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="42" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-directFr-eyebrow" parent="p-directFr-layer-annotations" value="GOOGLE ADS MEASUREMENT ARCHITECTURE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="31" width="700" height="30"/>
        </mxCell>
        <mxCell id="p-directFr-hero-title" parent="p-directFr-layer-annotations" value="How one global MCC tag attributes conversions to the correct country account" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=30;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="62" width="1400" height="48"/>
        </mxCell>
        <mxCell id="p-directFr-hero-subtitle" parent="p-directFr-layer-annotations" value="The country website does not choose the account. Google Ads matches the conversion to the eligible earlier ad interaction, then credits the child account and campaign that served that ad." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=15;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="118" width="1320" height="50"/>
        </mxCell>
        <mxCell id="p-directFr-verified" parent="p-directFr-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=40;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1435" y="46" width="335" height="42"/>
        </mxCell>
        <mxCell id="p-directFr-verified-check" parent="p-directFr-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1450" y="57" width="20" height="20"/>
        </mxCell>
        <mxCell id="p-directFr-verified-text" parent="p-directFr-layer-annotations" value="Official Google sources checked 2 Sep 2026" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#0F5F2A;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1478" y="52" width="280" height="30"/>
        </mxCell>
        <object id="p-directFr-nav-frClickFr" label="" tooltip="Open scenario: French ad → French site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-fr" scenarioKey="frClickFr" active="0">
          <mxCell parent="p-directFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="184" width="252" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-nav-frClickFr-bg" parent="p-directFr-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="252" height="44"/>
        </mxCell>
        <mxCell id="p-directFr-nav-frClickFr-icon-bg" parent="p-directFr-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-frClickFr-icon" parent="p-directFr-nav-frClickFr" value="FR" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-frClickFr-label" parent="p-directFr-nav-frClickFr" value="French ad → French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="200" height="32"/>
        </mxCell>
        <object id="p-directFr-nav-ukClickUk" label="" tooltip="Open scenario: UK ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-uk-click-uk" scenarioKey="ukClickUk" active="0">
          <mxCell parent="p-directFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="292" y="184" width="223" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-nav-ukClickUk-bg" parent="p-directFr-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="223" height="44"/>
        </mxCell>
        <mxCell id="p-directFr-nav-ukClickUk-icon-bg" parent="p-directFr-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-ukClickUk-icon" parent="p-directFr-nav-ukClickUk" value="UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-ukClickUk-label" parent="p-directFr-nav-ukClickUk" value="UK ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="171" height="32"/>
        </mxCell>
        <object id="p-directFr-nav-frClickUk" label="" tooltip="Open scenario: French ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-uk" scenarioKey="frClickUk" active="0">
          <mxCell parent="p-directFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="525" y="184" width="245" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-nav-frClickUk-bg" parent="p-directFr-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="245" height="44"/>
        </mxCell>
        <mxCell id="p-directFr-nav-frClickUk-icon-bg" parent="p-directFr-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-frClickUk-icon" parent="p-directFr-nav-frClickUk" value="X" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-frClickUk-label" parent="p-directFr-nav-frClickUk" value="French ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="193" height="32"/>
        </mxCell>
        <object id="p-directFr-nav-frViewFr" label="" tooltip="Open scenario: French view-through" tags="navigation scenario" link="data:page/id,page-scenario-fr-view-fr" scenarioKey="frViewFr" active="0">
          <mxCell parent="p-directFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="780" y="184" width="220" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-nav-frViewFr-bg" parent="p-directFr-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="220" height="44"/>
        </mxCell>
        <mxCell id="p-directFr-nav-frViewFr-icon-bg" parent="p-directFr-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-frViewFr-icon" parent="p-directFr-nav-frViewFr" value="V" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-frViewFr-label" parent="p-directFr-nav-frViewFr" value="French view-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="168" height="32"/>
        </mxCell>
        <object id="p-directFr-nav-directFr" label="" tooltip="Open scenario: Direct visit" tags="navigation scenario" link="data:page/id,page-scenario-direct-fr" scenarioKey="directFr" active="1">
          <mxCell parent="p-directFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1010" y="184" width="172" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-nav-directFr-bg" parent="p-directFr-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="172" height="44"/>
        </mxCell>
        <mxCell id="p-directFr-nav-directFr-icon-bg" parent="p-directFr-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-directFr-icon" parent="p-directFr-nav-directFr" value="D" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#FFFFFF;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-directFr-label" parent="p-directFr-nav-directFr" value="Direct visit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="120" height="32"/>
        </mxCell>
        <object id="p-directFr-nav-misconfiguredUk" label="" tooltip="Open scenario: Child not opted in" tags="navigation scenario" link="data:page/id,page-scenario-misconfigured-uk" scenarioKey="misconfiguredUk" active="0">
          <mxCell parent="p-directFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1192" y="184" width="218" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-nav-misconfiguredUk-bg" parent="p-directFr-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="218" height="44"/>
        </mxCell>
        <mxCell id="p-directFr-nav-misconfiguredUk-icon-bg" parent="p-directFr-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-misconfiguredUk-icon" parent="p-directFr-nav-misconfiguredUk" value="!" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-nav-misconfiguredUk-label" parent="p-directFr-nav-misconfiguredUk" value="Child not opted in" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="166" height="32"/>
        </mxCell>
        <object id="p-directFr-nav-logic" label="Logic + setup" tooltip="Open logic and setup page" tags="navigation supporting" link="data:page/id,page-logic-setup" navigationTarget="logic">
          <mxCell parent="p-directFr-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1420" y="184" width="128" height="44" relative="0"/>
          </mxCell>
        </object>
        <object id="p-directFr-nav-sources" label="Sources" tooltip="Open sources and node notes page" tags="navigation supporting" link="data:page/id,page-sources-notes" navigationTarget="sources">
          <mxCell parent="p-directFr-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1558" y="184" width="100" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-panel-20-240" parent="p-directFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="240" width="1280" height="805"/>
        </mxCell>
        <mxCell id="p-directFr-badge-1-20" parent="p-directFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-directFr-badge-text-1-20" parent="p-directFr-layer-background" value="1" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-directFr-panel-title-20-240" parent="p-directFr-layer-background" value="Interactive attribution flow" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=16;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="80" y="252" width="1200" height="34"/>
        </mxCell>
        <mxCell id="p-directFr-panel-line-20-240" parent="p-directFr-layer-background" style="rectangle;fillColor=#D7DFEB;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="295" width="1280" height="1"/>
        </mxCell>
        <mxCell id="p-directFr-architecture-bg" parent="p-directFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FBFCFE;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="300" width="1240" height="700"/>
        </mxCell>
        <object id="p-directFr-architecture" label="" tooltip="Cross-account Google Ads conversion tracking architecture" tags="architecture container" canonicalSource="google_ads_cross_account_conversion_interactive.html" scenarioKey="directFr" canonicalSourceTitle="Google Ads Cross-Account Conversion Tracking" canonicalScenarioMeta="[[&quot;No Ads interaction&quot;,&quot;amber&quot;],[&quot;Site: France&quot;,&quot;green&quot;],[&quot;No serving account&quot;,&quot;amber&quot;]]">
          <mxCell parent="p-directFr-layer-nodes" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="300" width="1240" height="700" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-stage-01" parent="p-directFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;01&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SERVING ACCOUNT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="178" width="230" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-stage-02" parent="p-directFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;02&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;AD SIGNAL&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="325" y="178" width="180" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-stage-03" parent="p-directFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;03&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MARKET WEBSITE&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="550" y="178" width="220" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-stage-04" parent="p-directFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;04&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SHARED TAG + EVENT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="835" y="178" width="200" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-stage-05" parent="p-directFr-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;05&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MATCH + CREDIT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1052" y="178" width="170" height="28"/>
        </mxCell>
        <object id="p-directFr-node-mcc" label="" tooltip="The MCC centrally owns the shared conversion actions. Each participating child account must select this manager as its Google Ads conversion account." tags="architecture node mcc" canonicalKey="mcc" canonicalSourceId="nodeMcc" canonicalTitle="MCC owns the shared conversion actions" displayTitle="MCC owns the shared conversion actions" category="mcc" market="" scenarioState="mcc">
          <mxCell parent="p-directFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="395" y="34" width="460" height="112" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-node-mcc-bg" parent="p-directFr-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F2EAFB;strokeColor=#7B3FC6;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="460" height="112"/>
        </mxCell>
        <mxCell id="p-directFr-node-mcc-icon-bg" parent="p-directFr-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=20;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="20" width="48" height="48"/>
        </mxCell>
        <mxCell id="p-directFr-node-mcc-icon-tri" parent="p-directFr-node-mcc" style="triangle;html=1;perimeter=trianglePerimeter;direction=north;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="33" y="33" width="22" height="24"/>
        </mxCell>
        <mxCell id="p-directFr-node-mcc-icon-dot" parent="p-directFr-node-mcc" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#FFFFFF;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="55" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-directFr-node-mcc-kicker" parent="p-directFr-node-mcc" value="GLOBAL MANAGER ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="17" width="220" height="20"/>
        </mxCell>
        <mxCell id="p-directFr-node-mcc-title" parent="p-directFr-node-mcc" value="MCC owns the shared conversion actions" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="42" width="350" height="24"/>
        </mxCell>
        <mxCell id="p-directFr-node-mcc-sub" parent="p-directFr-node-mcc" value="Child accounts select this manager as their conversion account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="68" width="345" height="32"/>
        </mxCell>
        <mxCell id="p-directFr-node-mcc-pill-bg" parent="p-directFr-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#B99BDD;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <mxCell id="p-directFr-node-mcc-pill" parent="p-directFr-node-mcc" value="CENTRAL OWNER" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <object id="p-directFr-node-accountFr" label="" tooltip="The serving account is the account whose campaign produced the eligible ad interaction. The same principle applies to every participating country account." tags="architecture node account" canonicalKey="accountFr" canonicalSourceId="nodeAccountFr" canonicalTitle="France Google Ads" displayTitle="France Google Ads" category="account" market="fr" scenarioState="inactive">
          <mxCell parent="p-directFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="230" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-node-accountFr-bg" parent="p-directFr-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountFr-dot" parent="p-directFr-node-accountFr" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountFr-kicker" parent="p-directFr-node-accountFr" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountFr-title" parent="p-directFr-node-accountFr" value="France Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountFr-sub" parent="p-directFr-node-accountFr" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountFr-pill-bg" parent="p-directFr-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountFr-pill" parent="p-directFr-node-accountFr" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-directFr-node-accountUk" label="" tooltip="This child can use the MCC's shared conversion actions only when its conversion-account setting points to the manager." tags="architecture node account" canonicalKey="accountUk" canonicalSourceId="nodeAccountUk" canonicalTitle="UK Google Ads" displayTitle="UK Google Ads" category="account" market="uk" scenarioState="inactive">
          <mxCell parent="p-directFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="335" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-node-accountUk-bg" parent="p-directFr-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountUk-dot" parent="p-directFr-node-accountUk" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountUk-kicker" parent="p-directFr-node-accountUk" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountUk-title" parent="p-directFr-node-accountUk" value="UK Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountUk-sub" parent="p-directFr-node-accountUk" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountUk-pill-bg" parent="p-directFr-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountUk-pill" parent="p-directFr-node-accountUk" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-directFr-node-accountDe" label="" tooltip="A third country can use the same central setup without needing the website country to act as an attribution router." tags="architecture node account" canonicalKey="accountDe" canonicalSourceId="nodeAccountDe" canonicalTitle="Germany Google Ads" displayTitle="Germany Google Ads" category="account" market="de" scenarioState="inactive">
          <mxCell parent="p-directFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="440" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-node-accountDe-bg" parent="p-directFr-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountDe-dot" parent="p-directFr-node-accountDe" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountDe-kicker" parent="p-directFr-node-accountDe" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountDe-title" parent="p-directFr-node-accountDe" value="Germany Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountDe-sub" parent="p-directFr-node-accountDe" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountDe-pill-bg" parent="p-directFr-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-directFr-node-accountDe-pill" parent="p-directFr-node-accountDe" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-directFr-node-signal" label="" tooltip="For click-through journeys, auto-tagging adds a GCLID or related identifier. View-through journeys rely on eligible impression measurement signals instead." tags="architecture node signal" canonicalKey="signal" canonicalSourceId="nodeSignal" canonicalTitle="Ad click + GCLID" displayTitle="No eligible Ads signal" category="signal" market="" scenarioState="inactive">
          <mxCell parent="p-directFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="325" y="265" width="178" height="150" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-node-signal-bg" parent="p-directFr-node-signal" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="178" height="150"/>
        </mxCell>
        <mxCell id="p-directFr-node-signal-icon-bg" parent="p-directFr-node-signal" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="66" y="20" width="46" height="46"/>
        </mxCell>
        <mxCell id="p-directFr-node-signal-icon-symbol" parent="p-directFr-node-signal" value="-" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#64748B;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="66" y="20" width="46" height="46"/>
        </mxCell>
        <mxCell id="p-directFr-node-signal-kicker" parent="p-directFr-node-signal" value="INTERACTION SIGNAL" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="78" width="154" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-signal-title" parent="p-directFr-node-signal" value="No eligible Ads signal" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="97" width="158" height="24"/>
        </mxCell>
        <mxCell id="p-directFr-node-signal-sub" parent="p-directFr-node-signal" value="Direct / organic-style path" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=top;fontFamily=Helvetica;fontSize=9;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="121" width="158" height="27"/>
        </mxCell>
        <object id="p-directFr-node-siteFr" label="" tooltip="The site records where the conversion occurred. It does not, by itself, decide which child account receives Ads credit." tags="architecture node site" canonicalKey="siteFr" canonicalSourceId="nodeSiteFr" canonicalTitle="French site" displayTitle="French site" category="site" market="fr" scenarioState="site-active">
          <mxCell parent="p-directFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="230" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-node-siteFr-bg" parent="p-directFr-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F0F8F2;strokeColor=#188038;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteFr-icon-bg" parent="p-directFr-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#188038;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteFr-icon-line-0" parent="p-directFr-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteFr-icon-line-1" parent="p-directFr-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteFr-icon-line-2" parent="p-directFr-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteFr-kicker" parent="p-directFr-node-siteFr" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteFr-title" parent="p-directFr-node-siteFr" value="French site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteFr-sub" parent="p-directFr-node-siteFr" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteFr-pill-bg" parent="p-directFr-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#E6F4EA;strokeColor=#B8DFC4;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteFr-pill" parent="p-directFr-node-siteFr" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-directFr-node-siteUk" label="" tooltip="The same MCC-level base tag and conversion event can be deployed here. A cross-market ad click can still be credited to another serving account." tags="architecture node site" canonicalKey="siteUk" canonicalSourceId="nodeSiteUk" canonicalTitle="UK site" displayTitle="UK site" category="site" market="uk" scenarioState="inactive">
          <mxCell parent="p-directFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="335" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-node-siteUk-bg" parent="p-directFr-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteUk-icon-bg" parent="p-directFr-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteUk-icon-line-0" parent="p-directFr-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteUk-icon-line-1" parent="p-directFr-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteUk-icon-line-2" parent="p-directFr-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteUk-kicker" parent="p-directFr-node-siteUk" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteUk-title" parent="p-directFr-node-siteUk" value="UK site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteUk-sub" parent="p-directFr-node-siteUk" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteUk-pill-bg" parent="p-directFr-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteUk-pill" parent="p-directFr-node-siteUk" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-directFr-node-siteDe" label="" tooltip="The German domain can participate in the same setup. Domain country remains separate from attribution account selection." tags="architecture node site" canonicalKey="siteDe" canonicalSourceId="nodeSiteDe" canonicalTitle="German site" displayTitle="German site" category="site" market="de" scenarioState="inactive">
          <mxCell parent="p-directFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="440" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-node-siteDe-bg" parent="p-directFr-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteDe-icon-bg" parent="p-directFr-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteDe-icon-line-0" parent="p-directFr-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteDe-icon-line-1" parent="p-directFr-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteDe-icon-line-2" parent="p-directFr-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteDe-kicker" parent="p-directFr-node-siteDe" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteDe-title" parent="p-directFr-node-siteDe" value="German site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteDe-sub" parent="p-directFr-node-siteDe" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteDe-pill-bg" parent="p-directFr-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-directFr-node-siteDe-pill" parent="p-directFr-node-siteDe" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-directFr-node-tag" label="" tooltip="The sitewide Google tag supplies the measurement foundation; the configured conversion event sends the action to the MCC-owned conversion action." tags="architecture node tag" canonicalKey="tag" canonicalSourceId="nodeTag" canonicalTitle="One MCC Google tag" displayTitle="One MCC Google tag" category="tag" market="" scenarioState="active">
          <mxCell parent="p-directFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="240" width="170" height="200" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-node-tag-bg" parent="p-directFr-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="170" height="200"/>
        </mxCell>
        <mxCell id="p-directFr-node-tag-icon-bg" parent="p-directFr-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="53" y="23" width="64" height="64"/>
        </mxCell>
        <mxCell id="p-directFr-node-tag-icon-h" parent="p-directFr-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="67" y="54" width="36" height="5"/>
        </mxCell>
        <mxCell id="p-directFr-node-tag-icon-v" parent="p-directFr-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="82" y="38" width="5" height="36"/>
        </mxCell>
        <mxCell id="p-directFr-node-tag-kicker" parent="p-directFr-node-tag" value="ON EVERY SITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="105" width="146" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-tag-title" parent="p-directFr-node-tag" value="One MCC Google tag" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="127" width="150" height="22"/>
        </mxCell>
        <mxCell id="p-directFr-node-tag-sub" parent="p-directFr-node-tag" value="+ shared conversion event" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="150" width="150" height="20"/>
        </mxCell>
        <mxCell id="p-directFr-node-tag-pill-bg" parent="p-directFr-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <mxCell id="p-directFr-node-tag-pill" parent="p-directFr-node-tag" value="SENDS TO MCC ACTION" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <object id="p-directFr-node-matcher" label="" tooltip="Google Ads seeks an eligible earlier interaction and applies the conversion action's attribution rules and window. The credited interaction points back to its serving account and campaign." tags="architecture node matcher" canonicalKey="matcher" canonicalSourceId="nodeMatcher" canonicalTitle="Match + attribute" displayTitle="Match + attribute" category="matcher" market="" scenarioState="active">
          <mxCell parent="p-directFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="1045" y="265" width="155" height="154" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-node-matcher-bg" parent="p-directFr-node-matcher" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="155" height="154"/>
        </mxCell>
        <mxCell id="p-directFr-node-matcher-icon-bg" parent="p-directFr-node-matcher" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#F2EAFB;strokeColor=#C8ABE7;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-directFr-node-matcher-icon" parent="p-directFr-node-matcher" value="&amp;#10003;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-directFr-node-matcher-kicker" parent="p-directFr-node-matcher" value="GOOGLE ADS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="75" width="135" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-matcher-title" parent="p-directFr-node-matcher" value="Match + attribute" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="96" width="139" height="23"/>
        </mxCell>
        <mxCell id="p-directFr-node-matcher-sub" parent="p-directFr-node-matcher" value="Eligible interaction wins" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="121" width="139" height="20"/>
        </mxCell>
        <object id="p-directFr-node-outcome" label="" tooltip="The conversion action is managed centrally, while account and campaign reporting credit follows the eligible serving interaction. No eligible interaction means no automatic country-account credit." tags="architecture node outcome" canonicalKey="outcome" canonicalSourceId="nodeOutcome" canonicalTitle="France child account + campaign" displayTitle="No Google Ads account credited" category="outcome" market="" scenarioState="warning">
          <mxCell parent="p-directFr-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="515" width="370" height="120" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-node-outcome-bg" parent="p-directFr-node-outcome" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFAF0;strokeColor=#B06000;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="370" height="120"/>
        </mxCell>
        <mxCell id="p-directFr-node-outcome-icon-bg" parent="p-directFr-node-outcome" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#FEF7E0;strokeColor=#EFCB89;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-directFr-node-outcome-icon" parent="p-directFr-node-outcome" value="!" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=18;fontColor=#B06000;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-directFr-node-outcome-kicker" parent="p-directFr-node-outcome" value="CONVERSION CREDIT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#B06000;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="15" width="288" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-node-outcome-title" parent="p-directFr-node-outcome" value="No Google Ads account credited" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="37" width="288" height="25"/>
        </mxCell>
        <mxCell id="p-directFr-node-outcome-sub1" parent="p-directFr-node-outcome" value="No eligible Ads interaction was available to match." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="73" width="330" height="19"/>
        </mxCell>
        <mxCell id="p-directFr-node-outcome-sub2" parent="p-directFr-node-outcome" value="The French domain does not create French-account attribution." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="93" width="330" height="19"/>
        </mxCell>
        <object id="p-directFr-edge-govFr" label="" canonicalSourceId="govFr" canonicalSourceKey="mcc" canonicalTargetKey="accountFr" relationshipKind="governance" market="">
          <mxCell parent="p-directFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.2;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-directFr-node-mcc" target="p-directFr-node-accountFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="360" y="475"/>
                <mxPoint x="240" y="470"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-govUk" label="" canonicalSourceId="govUk" canonicalSourceKey="mcc" canonicalTargetKey="accountUk" relationshipKind="governance" market="">
          <mxCell parent="p-directFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.35;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-directFr-node-mcc" target="p-directFr-node-accountUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="420" y="520"/>
                <mxPoint x="315" y="560"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-govDe" label="" canonicalSourceId="govDe" canonicalSourceKey="mcc" canonicalTargetKey="accountDe" relationshipKind="governance" market="">
          <mxCell parent="p-directFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.5;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-directFr-node-mcc" target="p-directFr-node-accountDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="460" y="590"/>
                <mxPoint x="330" y="670"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-govTag" label="" canonicalSourceId="govTag" canonicalSourceKey="mcc" canonicalTargetKey="tag" relationshipKind="governance" market="">
          <mxCell parent="p-directFr-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.75;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-directFr-node-mcc" target="p-directFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="800" y="475"/>
                <mxPoint x="900" y="475"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowAccountFr" label="" canonicalSourceId="flowAccountFr" canonicalSourceKey="accountFr" canonicalTargetKey="signal" relationshipKind="account-signal" market="fr">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.33;" edge="1" source="p-directFr-node-accountFr" target="p-directFr-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="320" y="566"/>
                <mxPoint x="327" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowAccountUk" label="" canonicalSourceId="flowAccountUk" canonicalSourceKey="accountUk" canonicalTargetKey="signal" relationshipKind="account-signal" market="uk">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-directFr-node-accountUk" target="p-directFr-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="324" y="671"/>
                <mxPoint x="329" y="650"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowAccountDe" label="" canonicalSourceId="flowAccountDe" canonicalSourceKey="accountDe" canonicalTargetKey="signal" relationshipKind="account-signal" market="de">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.67;" edge="1" source="p-directFr-node-accountDe" target="p-directFr-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="321" y="776"/>
                <mxPoint x="331" y="685"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowSignalFrSite" label="" canonicalSourceId="flowSignalFrSite" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="signal-site" market="fr">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.35;entryX=0;entryY=0.5;" edge="1" source="p-directFr-node-signal" target="p-directFr-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="610"/>
                <mxPoint x="555" y="574"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowSignalUkSite" label="" canonicalSourceId="flowSignalUkSite" canonicalSourceKey="signal" canonicalTargetKey="siteUk" relationshipKind="signal-site" market="uk">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-directFr-node-signal" target="p-directFr-node-siteUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="671"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowSignalDeSite" label="" canonicalSourceId="flowSignalDeSite" canonicalSourceKey="signal" canonicalTargetKey="siteDe" relationshipKind="signal-site" market="de">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.65;entryX=0;entryY=0.5;" edge="1" source="p-directFr-node-signal" target="p-directFr-node-siteDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="684"/>
                <mxPoint x="559" y="776"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowFrSiteTag" label="" canonicalSourceId="flowFrSiteTag" canonicalSourceKey="siteFr" canonicalTargetKey="tag" relationshipKind="site-tag" market="fr">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.36;" edge="1" source="p-directFr-node-siteFr" target="p-directFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="566"/>
                <mxPoint x="832" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowUkSiteTag" label="" canonicalSourceId="flowUkSiteTag" canonicalSourceKey="siteUk" canonicalTargetKey="tag" relationshipKind="site-tag" market="uk">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-directFr-node-siteUk" target="p-directFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="671"/>
                <mxPoint x="834" y="648"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowDeSiteTag" label="" canonicalSourceId="flowDeSiteTag" canonicalSourceKey="siteDe" canonicalTargetKey="tag" relationshipKind="site-tag" market="de">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.64;" edge="1" source="p-directFr-node-siteDe" target="p-directFr-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="822" y="776"/>
                <mxPoint x="838" y="690"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowTagMatcher" label="" canonicalSourceId="flowTagMatcher" canonicalSourceKey="tag" canonicalTargetKey="matcher" relationshipKind="tag-matcher" market="">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-directFr-node-tag" target="p-directFr-node-matcher" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1048" y="640"/>
                <mxPoint x="1056" y="640"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowMatcherOutcome" label="" canonicalSourceId="flowMatcherOutcome" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="credit" market="">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#7B3FC6;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-directFr-node-matcher" target="p-directFr-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowNoSignal" label="" canonicalSourceId="flowNoSignal" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="no-signal" market="">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#7B8799;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-directFr-node-signal" target="p-directFr-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="566"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-directFr-edge-flowError" label="" canonicalSourceId="flowError" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="error" market="">
          <mxCell parent="p-directFr-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-directFr-node-matcher" target="p-directFr-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <mxCell id="p-directFr-legend-bg" parent="p-directFr-architecture" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="555" width="720" height="80"/>
        </mxCell>
        <mxCell id="p-directFr-legend-title" parent="p-directFr-architecture" value="KEY RULE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#283650;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="568" width="160" height="20"/>
        </mxCell>
        <mxCell id="p-directFr-legend-rule" parent="p-directFr-architecture" value="Collection is not the same as attribution." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="590" width="675" height="26"/>
        </mxCell>
        <mxCell id="p-directFr-legend-sub" parent="p-directFr-architecture" value="A conversion event can be observed without being credited to Google Ads." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#66758D;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="615" width="675" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-scenario-panel-1320-240" parent="p-directFr-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1320" y="240" width="460" height="805"/>
        </mxCell>
        <object id="p-directFr-scenario-content" label="" tags="scenario annotation container" scenarioKey="directFr">
          <mxCell parent="p-directFr-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1320" y="240" width="460" height="805" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-meta-0-bg" parent="p-directFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#FEF7E0;strokeColor=#EFCB89;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="18" width="143.8" height="25"/>
        </mxCell>
        <mxCell id="p-directFr-meta-0-dot" parent="p-directFr-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#B06000;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-directFr-meta-0-text" parent="p-directFr-scenario-content" value="No Ads interaction" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#B06000;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="20" width="115.8" height="21"/>
        </mxCell>
        <mxCell id="p-directFr-meta-1-bg" parent="p-directFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="172.8" y="18" width="104.2" height="25"/>
        </mxCell>
        <mxCell id="p-directFr-meta-1-dot" parent="p-directFr-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#0F652D;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="180.8" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-directFr-meta-1-text" parent="p-directFr-scenario-content" value="Site: France" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="194.8" y="20" width="76.2" height="21"/>
        </mxCell>
        <mxCell id="p-directFr-meta-2-bg" parent="p-directFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#FEF7E0;strokeColor=#EFCB89;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="284" y="18" width="143.8" height="25"/>
        </mxCell>
        <mxCell id="p-directFr-meta-2-dot" parent="p-directFr-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#B06000;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="292" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-directFr-meta-2-text" parent="p-directFr-scenario-content" value="No serving account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#B06000;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="306" y="20" width="115.8" height="21"/>
        </mxCell>
        <mxCell id="p-directFr-scenario-title" parent="p-directFr-scenario-content" value="Direct visit with no eligible Google Ads interaction" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=22;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="53" width="416" height="62"/>
        </mxCell>
        <mxCell id="p-directFr-scenario-lede" parent="p-directFr-scenario-content" value="The tag can still fire when the user purchases, but a website event is not automatically a Google Ads-attributed conversion. Google needs an eligible earlier Ads interaction or another supported matching basis." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="120" width="416" height="66"/>
        </mxCell>
        <mxCell id="p-directFr-scenario-rule-bg" parent="p-directFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="192" width="416" height="78"/>
        </mxCell>
        <mxCell id="p-directFr-scenario-rule-label" parent="p-directFr-scenario-content" value="WHY THE CREDIT GOES THERE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="200" width="370" height="18"/>
        </mxCell>
        <mxCell id="p-directFr-scenario-rule" parent="p-directFr-scenario-content" value="Tag firing records the event; it does not manufacture an ad interaction or choose an account from the French domain." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="219" width="382" height="43"/>
        </mxCell>
        <mxCell id="p-directFr-step-1-num-bg" parent="p-directFr-scenario-content" value="1" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="285" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-step-1-title" parent="p-directFr-scenario-content" value="The user arrives directly" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="280" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-directFr-step-1-desc" parent="p-directFr-scenario-content" value="There is no eligible preceding Google Ads click, engaged view or impression in this example." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="302" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-directFr-step-2-num-bg" parent="p-directFr-scenario-content" value="2" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="355" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-step-2-title" parent="p-directFr-scenario-content" value="No account-specific ad signal exists" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="350" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-directFr-step-2-desc" parent="p-directFr-scenario-content" value="There is nothing in the journey that points to France, UK or Germany as a serving account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="372" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-directFr-step-3-num-bg" parent="p-directFr-scenario-content" value="3" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="425" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-step-3-title" parent="p-directFr-scenario-content" value="The user purchases on the French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="420" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-directFr-step-3-desc" parent="p-directFr-scenario-content" value="The shared manager-level purchase event fires as configured." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="442" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-directFr-step-4-num-bg" parent="p-directFr-scenario-content" value="4" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="495" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-step-4-title" parent="p-directFr-scenario-content" value="Google looks for an eligible match" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="490" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-directFr-step-4-desc" parent="p-directFr-scenario-content" value="No qualifying Google Ads interaction is found in this simplified scenario." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="512" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-directFr-step-5-num-bg" parent="p-directFr-scenario-content" value="5" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="565" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-directFr-step-5-title" parent="p-directFr-scenario-content" value="No Ads credit is assigned" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="560" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-directFr-step-5-desc" parent="p-directFr-scenario-content" value="The event is not credited to France merely because it occurred on the French domain." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="582" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-directFr-scenario-outcome-bg" parent="p-directFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#FEF7E0;strokeColor=#EFCB89;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="632" width="416" height="64"/>
        </mxCell>
        <mxCell id="p-directFr-scenario-outcome-label" parent="p-directFr-scenario-content" value="OUTCOME" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#B06000;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="639" width="100" height="17"/>
        </mxCell>
        <mxCell id="p-directFr-scenario-outcome" parent="p-directFr-scenario-content" value="No child account is credited solely because the tag fired on the French site." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="657" width="382" height="31"/>
        </mxCell>
        <object id="p-directFr-support-link-logic" label="Logic + setup" tooltip="Open logic and setup" link="data:page/id,page-logic-setup">
          <mxCell parent="p-directFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="22" y="703" width="128" height="29" relative="0"/>
          </mxCell>
        </object>
        <object id="p-directFr-support-link-sources" label="Sources" tooltip="Open official sources" link="data:page/id,page-sources-notes">
          <mxCell parent="p-directFr-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="158" y="703" width="96" height="29" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-directFr-footer" parent="p-directFr-layer-annotations" value="Conceptual architecture for stakeholder explanation. Exact reporting can be affected by consent, browser restrictions, attribution settings, conversion windows and cross-domain implementation quality." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#6F7C90;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="1060" width="1740" height="32"/>
        </mxCell>
      </root>
    </mxGraphModel>
  </diagram>
  <diagram id="page-scenario-misconfigured-uk" name="07 - Child not opted in">
    <mxGraphModel dx="0" dy="0" grid="1" gridSize="10" guides="1" tooltips="1" connect="1" arrows="1" fold="1" page="1" pageScale="1" pageWidth="1800" pageHeight="1100" math="0" shadow="0" background="#F4F7FB" adaptiveColors="none">
      <root>
        <mxCell id="0"/>
        <mxCell id="1" parent="0"/>
        <mxCell id="p-misconfiguredUk-layer-background" value="Background" parent="0"/>
        <mxCell id="p-misconfiguredUk-layer-governance" value="Governance" parent="0"/>
        <mxCell id="p-misconfiguredUk-layer-flow" value="Data flow" parent="0"/>
        <mxCell id="p-misconfiguredUk-layer-nodes" value="Nodes" parent="0"/>
        <mxCell id="p-misconfiguredUk-layer-annotations" value="Annotations" parent="0"/>
        <mxCell id="p-misconfiguredUk-eyebrow-dot-outer" parent="p-misconfiguredUk-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="35" y="37" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-eyebrow-dot" parent="p-misconfiguredUk-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="42" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-eyebrow" parent="p-misconfiguredUk-layer-annotations" value="GOOGLE ADS MEASUREMENT ARCHITECTURE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="31" width="700" height="30"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-hero-title" parent="p-misconfiguredUk-layer-annotations" value="How one global MCC tag attributes conversions to the correct country account" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=30;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="62" width="1400" height="48"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-hero-subtitle" parent="p-misconfiguredUk-layer-annotations" value="The country website does not choose the account. Google Ads matches the conversion to the eligible earlier ad interaction, then credits the child account and campaign that served that ad." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=15;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="118" width="1320" height="50"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-verified" parent="p-misconfiguredUk-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=40;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1435" y="46" width="335" height="42"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-verified-check" parent="p-misconfiguredUk-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1450" y="57" width="20" height="20"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-verified-text" parent="p-misconfiguredUk-layer-annotations" value="Official Google sources checked 2 Sep 2026" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#0F5F2A;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1478" y="52" width="280" height="30"/>
        </mxCell>
        <object id="p-misconfiguredUk-nav-frClickFr" label="" tooltip="Open scenario: French ad → French site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-fr" scenarioKey="frClickFr" active="0">
          <mxCell parent="p-misconfiguredUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="184" width="252" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-nav-frClickFr-bg" parent="p-misconfiguredUk-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="252" height="44"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-frClickFr-icon-bg" parent="p-misconfiguredUk-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-frClickFr-icon" parent="p-misconfiguredUk-nav-frClickFr" value="FR" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-frClickFr-label" parent="p-misconfiguredUk-nav-frClickFr" value="French ad → French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="200" height="32"/>
        </mxCell>
        <object id="p-misconfiguredUk-nav-ukClickUk" label="" tooltip="Open scenario: UK ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-uk-click-uk" scenarioKey="ukClickUk" active="0">
          <mxCell parent="p-misconfiguredUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="292" y="184" width="223" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-nav-ukClickUk-bg" parent="p-misconfiguredUk-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="223" height="44"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-ukClickUk-icon-bg" parent="p-misconfiguredUk-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-ukClickUk-icon" parent="p-misconfiguredUk-nav-ukClickUk" value="UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-ukClickUk-label" parent="p-misconfiguredUk-nav-ukClickUk" value="UK ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="171" height="32"/>
        </mxCell>
        <object id="p-misconfiguredUk-nav-frClickUk" label="" tooltip="Open scenario: French ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-uk" scenarioKey="frClickUk" active="0">
          <mxCell parent="p-misconfiguredUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="525" y="184" width="245" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-nav-frClickUk-bg" parent="p-misconfiguredUk-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="245" height="44"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-frClickUk-icon-bg" parent="p-misconfiguredUk-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-frClickUk-icon" parent="p-misconfiguredUk-nav-frClickUk" value="X" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-frClickUk-label" parent="p-misconfiguredUk-nav-frClickUk" value="French ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="193" height="32"/>
        </mxCell>
        <object id="p-misconfiguredUk-nav-frViewFr" label="" tooltip="Open scenario: French view-through" tags="navigation scenario" link="data:page/id,page-scenario-fr-view-fr" scenarioKey="frViewFr" active="0">
          <mxCell parent="p-misconfiguredUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="780" y="184" width="220" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-nav-frViewFr-bg" parent="p-misconfiguredUk-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="220" height="44"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-frViewFr-icon-bg" parent="p-misconfiguredUk-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-frViewFr-icon" parent="p-misconfiguredUk-nav-frViewFr" value="V" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-frViewFr-label" parent="p-misconfiguredUk-nav-frViewFr" value="French view-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="168" height="32"/>
        </mxCell>
        <object id="p-misconfiguredUk-nav-directFr" label="" tooltip="Open scenario: Direct visit" tags="navigation scenario" link="data:page/id,page-scenario-direct-fr" scenarioKey="directFr" active="0">
          <mxCell parent="p-misconfiguredUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1010" y="184" width="172" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-nav-directFr-bg" parent="p-misconfiguredUk-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="172" height="44"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-directFr-icon-bg" parent="p-misconfiguredUk-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-directFr-icon" parent="p-misconfiguredUk-nav-directFr" value="D" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-directFr-label" parent="p-misconfiguredUk-nav-directFr" value="Direct visit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="120" height="32"/>
        </mxCell>
        <object id="p-misconfiguredUk-nav-misconfiguredUk" label="" tooltip="Open scenario: Child not opted in" tags="navigation scenario" link="data:page/id,page-scenario-misconfigured-uk" scenarioKey="misconfiguredUk" active="1">
          <mxCell parent="p-misconfiguredUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1192" y="184" width="218" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-nav-misconfiguredUk-bg" parent="p-misconfiguredUk-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="218" height="44"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-misconfiguredUk-icon-bg" parent="p-misconfiguredUk-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-misconfiguredUk-icon" parent="p-misconfiguredUk-nav-misconfiguredUk" value="!" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#FFFFFF;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-nav-misconfiguredUk-label" parent="p-misconfiguredUk-nav-misconfiguredUk" value="Child not opted in" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="166" height="32"/>
        </mxCell>
        <object id="p-misconfiguredUk-nav-logic" label="Logic + setup" tooltip="Open logic and setup page" tags="navigation supporting" link="data:page/id,page-logic-setup" navigationTarget="logic">
          <mxCell parent="p-misconfiguredUk-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1420" y="184" width="128" height="44" relative="0"/>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-nav-sources" label="Sources" tooltip="Open sources and node notes page" tags="navigation supporting" link="data:page/id,page-sources-notes" navigationTarget="sources">
          <mxCell parent="p-misconfiguredUk-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1558" y="184" width="100" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-panel-20-240" parent="p-misconfiguredUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="240" width="1280" height="805"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-badge-1-20" parent="p-misconfiguredUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-badge-text-1-20" parent="p-misconfiguredUk-layer-background" value="1" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="38" y="253" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-panel-title-20-240" parent="p-misconfiguredUk-layer-background" value="Interactive attribution flow" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=16;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="80" y="252" width="1200" height="34"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-panel-line-20-240" parent="p-misconfiguredUk-layer-background" style="rectangle;fillColor=#D7DFEB;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="295" width="1280" height="1"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-architecture-bg" parent="p-misconfiguredUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FBFCFE;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="300" width="1240" height="700"/>
        </mxCell>
        <object id="p-misconfiguredUk-architecture" label="" tooltip="Cross-account Google Ads conversion tracking architecture" tags="architecture container" canonicalSource="google_ads_cross_account_conversion_interactive.html" scenarioKey="misconfiguredUk" canonicalSourceTitle="Google Ads Cross-Account Conversion Tracking" canonicalScenarioMeta="[[&quot;Configuration risk&quot;,&quot;amber&quot;],[&quot;Ad account: UK&quot;,&quot;purple&quot;],[&quot;Conversion account: This account&quot;,&quot;amber&quot;]]">
          <mxCell parent="p-misconfiguredUk-layer-nodes" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="300" width="1240" height="700" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-stage-01" parent="p-misconfiguredUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;01&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SERVING ACCOUNT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="178" width="230" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-stage-02" parent="p-misconfiguredUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;02&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;AD SIGNAL&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="325" y="178" width="180" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-stage-03" parent="p-misconfiguredUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;03&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MARKET WEBSITE&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="550" y="178" width="220" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-stage-04" parent="p-misconfiguredUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;04&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;SHARED TAG + EVENT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="835" y="178" width="200" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-stage-05" parent="p-misconfiguredUk-architecture" value="&lt;font color=&quot;#1A73E8&quot;&gt;&lt;b&gt;05&lt;/b&gt;&lt;/font&gt;&amp;nbsp;&amp;nbsp;&lt;b&gt;MATCH + CREDIT&lt;/b&gt;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1052" y="178" width="170" height="28"/>
        </mxCell>
        <object id="p-misconfiguredUk-node-mcc" label="" tooltip="The MCC centrally owns the shared conversion actions. Each participating child account must select this manager as its Google Ads conversion account." tags="architecture node mcc" canonicalKey="mcc" canonicalSourceId="nodeMcc" canonicalTitle="MCC owns the shared conversion actions" displayTitle="MCC owns the shared conversion actions" category="mcc" market="" scenarioState="mcc">
          <mxCell parent="p-misconfiguredUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="395" y="34" width="460" height="112" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-node-mcc-bg" parent="p-misconfiguredUk-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F2EAFB;strokeColor=#7B3FC6;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="460" height="112"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-mcc-icon-bg" parent="p-misconfiguredUk-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=20;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="20" width="48" height="48"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-mcc-icon-tri" parent="p-misconfiguredUk-node-mcc" style="triangle;html=1;perimeter=trianglePerimeter;direction=north;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="33" y="33" width="22" height="24"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-mcc-icon-dot" parent="p-misconfiguredUk-node-mcc" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#FFFFFF;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="55" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-mcc-kicker" parent="p-misconfiguredUk-node-mcc" value="GLOBAL MANAGER ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="17" width="220" height="20"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-mcc-title" parent="p-misconfiguredUk-node-mcc" value="MCC owns the shared conversion actions" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="42" width="350" height="24"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-mcc-sub" parent="p-misconfiguredUk-node-mcc" value="Child accounts select this manager as their conversion account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="87" y="68" width="345" height="32"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-mcc-pill-bg" parent="p-misconfiguredUk-node-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#B99BDD;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-mcc-pill" parent="p-misconfiguredUk-node-mcc" value="CENTRAL OWNER" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="327" y="14" width="118" height="24"/>
        </mxCell>
        <object id="p-misconfiguredUk-node-accountFr" label="" tooltip="The serving account is the account whose campaign produced the eligible ad interaction. The same principle applies to every participating country account." tags="architecture node account" canonicalKey="accountFr" canonicalSourceId="nodeAccountFr" canonicalTitle="France Google Ads" displayTitle="France Google Ads" category="account" market="fr" scenarioState="inactive">
          <mxCell parent="p-misconfiguredUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="230" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-node-accountFr-bg" parent="p-misconfiguredUk-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountFr-dot" parent="p-misconfiguredUk-node-accountFr" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountFr-kicker" parent="p-misconfiguredUk-node-accountFr" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountFr-title" parent="p-misconfiguredUk-node-accountFr" value="France Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountFr-sub" parent="p-misconfiguredUk-node-accountFr" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountFr-pill-bg" parent="p-misconfiguredUk-node-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountFr-pill" parent="p-misconfiguredUk-node-accountFr" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-misconfiguredUk-node-accountUk" label="" tooltip="This child can use the MCC's shared conversion actions only when its conversion-account setting points to the manager." tags="architecture node account" canonicalKey="accountUk" canonicalSourceId="nodeAccountUk" canonicalTitle="UK Google Ads" displayTitle="UK Google Ads" category="account" market="uk" scenarioState="error">
          <mxCell parent="p-misconfiguredUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="335" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-node-accountUk-bg" parent="p-misconfiguredUk-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FCE8E6;strokeColor=#C5221F;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountUk-dot" parent="p-misconfiguredUk-node-accountUk" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountUk-kicker" parent="p-misconfiguredUk-node-accountUk" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#C5221F;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountUk-title" parent="p-misconfiguredUk-node-accountUk" value="UK Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountUk-sub" parent="p-misconfiguredUk-node-accountUk" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountUk-pill-bg" parent="p-misconfiguredUk-node-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FCE8E6;strokeColor=#EFAAA7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountUk-pill" parent="p-misconfiguredUk-node-accountUk" value="THIS ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#C5221F;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-misconfiguredUk-node-accountDe" label="" tooltip="A third country can use the same central setup without needing the website country to act as an attribution router." tags="architecture node account" canonicalKey="accountDe" canonicalSourceId="nodeAccountDe" canonicalTitle="Germany Google Ads" displayTitle="Germany Google Ads" category="account" market="de" scenarioState="inactive">
          <mxCell parent="p-misconfiguredUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="42" y="440" width="225" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-node-accountDe-bg" parent="p-misconfiguredUk-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="225" height="73"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountDe-dot" parent="p-misconfiguredUk-node-accountDe" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#64748B;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="16" y="16" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountDe-kicker" parent="p-misconfiguredUk-node-accountDe" value="CHILD ACCOUNT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="11" width="88" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountDe-title" parent="p-misconfiguredUk-node-accountDe" value="Germany Google Ads" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="31" width="165" height="24"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountDe-sub" parent="p-misconfiguredUk-node-accountDe" value="Serves the ad" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="45" y="54" width="165" height="16"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountDe-pill-bg" parent="p-misconfiguredUk-node-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-accountDe-pill" parent="p-misconfiguredUk-node-accountDe" value="MCC GOALS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="145" y="12" width="66" height="22"/>
        </mxCell>
        <object id="p-misconfiguredUk-node-signal" label="" tooltip="For click-through journeys, auto-tagging adds a GCLID or related identifier. View-through journeys rely on eligible impression measurement signals instead." tags="architecture node signal" canonicalKey="signal" canonicalSourceId="nodeSignal" canonicalTitle="Ad click + GCLID" displayTitle="Ad click + GCLID" category="signal" market="" scenarioState="active">
          <mxCell parent="p-misconfiguredUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="325" y="265" width="178" height="150" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-node-signal-bg" parent="p-misconfiguredUk-node-signal" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="178" height="150"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-signal-icon-bg" parent="p-misconfiguredUk-node-signal" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="66" y="20" width="46" height="46"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-signal-icon-play" parent="p-misconfiguredUk-node-signal" style="triangle;html=1;perimeter=trianglePerimeter;direction=east;fillColor=#1A73E8;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="79" y="31" width="20" height="24"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-signal-kicker" parent="p-misconfiguredUk-node-signal" value="INTERACTION SIGNAL" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="78" width="154" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-signal-title" parent="p-misconfiguredUk-node-signal" value="Ad click + GCLID" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="97" width="158" height="24"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-signal-sub" parent="p-misconfiguredUk-node-signal" value="Identifies campaign and click attributes" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=top;fontFamily=Helvetica;fontSize=9;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="121" width="158" height="27"/>
        </mxCell>
        <object id="p-misconfiguredUk-node-siteFr" label="" tooltip="The site records where the conversion occurred. It does not, by itself, decide which child account receives Ads credit." tags="architecture node site" canonicalKey="siteFr" canonicalSourceId="nodeSiteFr" canonicalTitle="French site" displayTitle="French site" category="site" market="fr" scenarioState="inactive">
          <mxCell parent="p-misconfiguredUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="230" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-node-siteFr-bg" parent="p-misconfiguredUk-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteFr-icon-bg" parent="p-misconfiguredUk-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteFr-icon-line-0" parent="p-misconfiguredUk-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteFr-icon-line-1" parent="p-misconfiguredUk-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteFr-icon-line-2" parent="p-misconfiguredUk-node-siteFr" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteFr-kicker" parent="p-misconfiguredUk-node-siteFr" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteFr-title" parent="p-misconfiguredUk-node-siteFr" value="French site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteFr-sub" parent="p-misconfiguredUk-node-siteFr" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteFr-pill-bg" parent="p-misconfiguredUk-node-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteFr-pill" parent="p-misconfiguredUk-node-siteFr" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-misconfiguredUk-node-siteUk" label="" tooltip="The same MCC-level base tag and conversion event can be deployed here. A cross-market ad click can still be credited to another serving account." tags="architecture node site" canonicalKey="siteUk" canonicalSourceId="nodeSiteUk" canonicalTitle="UK site" displayTitle="UK site" category="site" market="uk" scenarioState="site-active">
          <mxCell parent="p-misconfiguredUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="335" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-node-siteUk-bg" parent="p-misconfiguredUk-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F0F8F2;strokeColor=#188038;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteUk-icon-bg" parent="p-misconfiguredUk-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#188038;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteUk-icon-line-0" parent="p-misconfiguredUk-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteUk-icon-line-1" parent="p-misconfiguredUk-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteUk-icon-line-2" parent="p-misconfiguredUk-node-siteUk" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteUk-kicker" parent="p-misconfiguredUk-node-siteUk" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteUk-title" parent="p-misconfiguredUk-node-siteUk" value="UK site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteUk-sub" parent="p-misconfiguredUk-node-siteUk" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteUk-pill-bg" parent="p-misconfiguredUk-node-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#E6F4EA;strokeColor=#B8DFC4;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteUk-pill" parent="p-misconfiguredUk-node-siteUk" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-misconfiguredUk-node-siteDe" label="" tooltip="The German domain can participate in the same setup. Domain country remains separate from attribution account selection." tags="architecture node site" canonicalKey="siteDe" canonicalSourceId="nodeSiteDe" canonicalTitle="German site" displayTitle="German site" category="site" market="de" scenarioState="inactive">
          <mxCell parent="p-misconfiguredUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="550" y="440" width="212" height="73" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-node-siteDe-bg" parent="p-misconfiguredUk-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#CBD5E1;strokeWidth=1.6;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="212" height="73"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteDe-icon-bg" parent="p-misconfiguredUk-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#64748B;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="16" width="34" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteDe-icon-line-0" parent="p-misconfiguredUk-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="23" width="24" height="2"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteDe-icon-line-1" parent="p-misconfiguredUk-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="30" width="19" height="2"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteDe-icon-line-2" parent="p-misconfiguredUk-node-siteDe" style="rectangle;fillColor=#FFFFFF;strokeColor=none;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="25" y="37" width="13" height="2"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteDe-kicker" parent="p-misconfiguredUk-node-siteDe" value="MARKET WEBSITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=8.5;fontColor=#738199;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="11" width="87" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteDe-title" parent="p-misconfiguredUk-node-siteDe" value="German site" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=14;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="31" width="128" height="24"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteDe-sub" parent="p-misconfiguredUk-node-siteDe" value="Conversion occurs here" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="68" y="54" width="130" height="16"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteDe-pill-bg" parent="p-misconfiguredUk-node-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EEF2F7;strokeColor=#D4DCE7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-siteDe-pill" parent="p-misconfiguredUk-node-siteDe" value="SAME TAG" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=6.5;fontColor=#526078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="158" y="13" width="43" height="20"/>
        </mxCell>
        <object id="p-misconfiguredUk-node-tag" label="" tooltip="The sitewide Google tag supplies the measurement foundation; the configured conversion event sends the action to the MCC-owned conversion action." tags="architecture node tag" canonicalKey="tag" canonicalSourceId="nodeTag" canonicalTitle="One MCC Google tag" displayTitle="One MCC Google tag" category="tag" market="" scenarioState="active">
          <mxCell parent="p-misconfiguredUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="240" width="170" height="200" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-node-tag-bg" parent="p-misconfiguredUk-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="170" height="200"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-tag-icon-bg" parent="p-misconfiguredUk-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="53" y="23" width="64" height="64"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-tag-icon-h" parent="p-misconfiguredUk-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="67" y="54" width="36" height="5"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-tag-icon-v" parent="p-misconfiguredUk-node-tag" style="rounded=1;fillColor=#FFFFFF;strokeColor=none;arcSize=50;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="82" y="38" width="5" height="36"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-tag-kicker" parent="p-misconfiguredUk-node-tag" value="ON EVERY SITE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="12" y="105" width="146" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-tag-title" parent="p-misconfiguredUk-node-tag" value="One MCC Google tag" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="127" width="150" height="22"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-tag-sub" parent="p-misconfiguredUk-node-tag" value="+ shared conversion event" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="150" width="150" height="20"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-tag-pill-bg" parent="p-misconfiguredUk-node-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#EAF2FE;strokeColor=#A9C6F2;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-tag-pill" parent="p-misconfiguredUk-node-tag" value="SENDS TO MCC ACTION" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="28" y="171" width="114" height="22"/>
        </mxCell>
        <object id="p-misconfiguredUk-node-matcher" label="" tooltip="Google Ads seeks an eligible earlier interaction and applies the conversion action's attribution rules and window. The credited interaction points back to its serving account and campaign." tags="architecture node matcher" canonicalKey="matcher" canonicalSourceId="nodeMatcher" canonicalTitle="Match + attribute" displayTitle="Match + attribute" category="matcher" market="" scenarioState="active">
          <mxCell parent="p-misconfiguredUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="1045" y="265" width="155" height="154" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-node-matcher-bg" parent="p-misconfiguredUk-node-matcher" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#F4F8FF;strokeColor=#1A73E8;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="155" height="154"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-matcher-icon-bg" parent="p-misconfiguredUk-node-matcher" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#F2EAFB;strokeColor=#C8ABE7;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-matcher-icon" parent="p-misconfiguredUk-node-matcher" value="&amp;#10003;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="55" y="18" width="44" height="44"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-matcher-kicker" parent="p-misconfiguredUk-node-matcher" value="GOOGLE ADS" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="75" width="135" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-matcher-title" parent="p-misconfiguredUk-node-matcher" value="Match + attribute" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="96" width="139" height="23"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-matcher-sub" parent="p-misconfiguredUk-node-matcher" value="Eligible interaction wins" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="8" y="121" width="139" height="20"/>
        </mxCell>
        <object id="p-misconfiguredUk-node-outcome" label="" tooltip="The conversion action is managed centrally, while account and campaign reporting credit follows the eligible serving interaction. No eligible interaction means no automatic country-account credit." tags="architecture node outcome" canonicalKey="outcome" canonicalSourceId="nodeOutcome" canonicalTitle="France child account + campaign" displayTitle="Configuration mismatch" category="outcome" market="" scenarioState="error">
          <mxCell parent="p-misconfiguredUk-architecture" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=1;" vertex="1" connectable="1">
            <mxGeometry as="geometry" x="830" y="515" width="370" height="120" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-node-outcome-bg" parent="p-misconfiguredUk-node-outcome" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FCE8E6;strokeColor=#C5221F;strokeWidth=3;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="370" height="120"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-outcome-icon-bg" parent="p-misconfiguredUk-node-outcome" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#FCE8E6;strokeColor=#EFAAA7;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-outcome-icon" parent="p-misconfiguredUk-node-outcome" value="&amp;#215;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=18;fontColor=#C5221F;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="21" width="36" height="36"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-outcome-kicker" parent="p-misconfiguredUk-node-outcome" value="CONVERSION CREDIT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#C5221F;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="15" width="288" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-outcome-title" parent="p-misconfiguredUk-node-outcome" value="Configuration mismatch" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="65" y="37" width="288" height="25"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-outcome-sub1" parent="p-misconfiguredUk-node-outcome" value="UK is still using account-specific conversion actions." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="73" width="330" height="19"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-node-outcome-sub2" parent="p-misconfiguredUk-node-outcome" value="Set its Google Ads Conversion Account to the manager before rollout." style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="93" width="330" height="19"/>
        </mxCell>
        <object id="p-misconfiguredUk-edge-govFr" label="" canonicalSourceId="govFr" canonicalSourceKey="mcc" canonicalTargetKey="accountFr" relationshipKind="governance" market="">
          <mxCell parent="p-misconfiguredUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.2;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-misconfiguredUk-node-mcc" target="p-misconfiguredUk-node-accountFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="360" y="475"/>
                <mxPoint x="240" y="470"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-govUk" label="" canonicalSourceId="govUk" canonicalSourceKey="mcc" canonicalTargetKey="accountUk" relationshipKind="governance" market="">
          <mxCell parent="p-misconfiguredUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=18;exitX=0.35;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-misconfiguredUk-node-mcc" target="p-misconfiguredUk-node-accountUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="420" y="520"/>
                <mxPoint x="315" y="560"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-govDe" label="" canonicalSourceId="govDe" canonicalSourceKey="mcc" canonicalTargetKey="accountDe" relationshipKind="governance" market="">
          <mxCell parent="p-misconfiguredUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.5;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-misconfiguredUk-node-mcc" target="p-misconfiguredUk-node-accountDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="460" y="590"/>
                <mxPoint x="330" y="670"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-govTag" label="" canonicalSourceId="govTag" canonicalSourceKey="mcc" canonicalTargetKey="tag" relationshipKind="governance" market="">
          <mxCell parent="p-misconfiguredUk-layer-governance" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#B69BD3;strokeWidth=2;dashed=1;dashPattern=6 7;endArrow=none;opacity=72;exitX=0.75;exitY=1;entryX=0.5;entryY=0;" edge="1" source="p-misconfiguredUk-node-mcc" target="p-misconfiguredUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="800" y="475"/>
                <mxPoint x="900" y="475"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowAccountFr" label="" canonicalSourceId="flowAccountFr" canonicalSourceKey="accountFr" canonicalTargetKey="signal" relationshipKind="account-signal" market="fr">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.33;" edge="1" source="p-misconfiguredUk-node-accountFr" target="p-misconfiguredUk-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="320" y="566"/>
                <mxPoint x="327" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowAccountUk" label="" canonicalSourceId="flowAccountUk" canonicalSourceKey="accountUk" canonicalTargetKey="signal" relationshipKind="account-signal" market="uk">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-misconfiguredUk-node-accountUk" target="p-misconfiguredUk-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="324" y="671"/>
                <mxPoint x="329" y="650"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowAccountDe" label="" canonicalSourceId="flowAccountDe" canonicalSourceKey="accountDe" canonicalTargetKey="signal" relationshipKind="account-signal" market="de">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.67;" edge="1" source="p-misconfiguredUk-node-accountDe" target="p-misconfiguredUk-node-signal" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="321" y="776"/>
                <mxPoint x="331" y="685"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowSignalFrSite" label="" canonicalSourceId="flowSignalFrSite" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="signal-site" market="fr">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.35;entryX=0;entryY=0.5;" edge="1" source="p-misconfiguredUk-node-signal" target="p-misconfiguredUk-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="610"/>
                <mxPoint x="555" y="574"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowSignalUkSite" label="" canonicalSourceId="flowSignalUkSite" canonicalSourceKey="signal" canonicalTargetKey="siteUk" relationshipKind="signal-site" market="uk">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-misconfiguredUk-node-signal" target="p-misconfiguredUk-node-siteUk" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="671"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowSignalDeSite" label="" canonicalSourceId="flowSignalDeSite" canonicalSourceKey="signal" canonicalTargetKey="siteDe" relationshipKind="signal-site" market="de">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.65;entryX=0;entryY=0.5;" edge="1" source="p-misconfiguredUk-node-signal" target="p-misconfiguredUk-node-siteDe" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="684"/>
                <mxPoint x="559" y="776"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowFrSiteTag" label="" canonicalSourceId="flowFrSiteTag" canonicalSourceKey="siteFr" canonicalTargetKey="tag" relationshipKind="site-tag" market="fr">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.36;" edge="1" source="p-misconfiguredUk-node-siteFr" target="p-misconfiguredUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="566"/>
                <mxPoint x="832" y="597"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowUkSiteTag" label="" canonicalSourceId="flowUkSiteTag" canonicalSourceKey="siteUk" canonicalTargetKey="tag" relationshipKind="site-tag" market="uk">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#188038;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-misconfiguredUk-node-siteUk" target="p-misconfiguredUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="820" y="671"/>
                <mxPoint x="834" y="648"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowDeSiteTag" label="" canonicalSourceId="flowDeSiteTag" canonicalSourceKey="siteDe" canonicalTargetKey="tag" relationshipKind="site-tag" market="de">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=1;exitY=0.5;entryX=0;entryY=0.64;" edge="1" source="p-misconfiguredUk-node-siteDe" target="p-misconfiguredUk-node-tag" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="822" y="776"/>
                <mxPoint x="838" y="690"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowTagMatcher" label="" canonicalSourceId="flowTagMatcher" canonicalSourceKey="tag" canonicalTargetKey="matcher" relationshipKind="tag-matcher" market="">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#1A73E8;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-misconfiguredUk-node-tag" target="p-misconfiguredUk-node-matcher" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1048" y="640"/>
                <mxPoint x="1056" y="640"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowMatcherOutcome" label="" canonicalSourceId="flowMatcherOutcome" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="credit" market="">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2.3;endArrow=classicThin;endFill=1;endSize=6;opacity=45;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-misconfiguredUk-node-matcher" target="p-misconfiguredUk-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowNoSignal" label="" canonicalSourceId="flowNoSignal" canonicalSourceKey="signal" canonicalTargetKey="siteFr" relationshipKind="no-signal" market="">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#CBD5E1;strokeWidth=2;endArrow=none;opacity=0;exitX=1;exitY=0.5;entryX=0;entryY=0.5;" edge="1" source="p-misconfiguredUk-node-signal" target="p-misconfiguredUk-node-siteFr" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="550" y="640"/>
                <mxPoint x="558" y="566"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-edge-flowError" label="" canonicalSourceId="flowError" canonicalSourceKey="matcher" canonicalTargetKey="outcome" relationshipKind="error" market="">
          <mxCell parent="p-misconfiguredUk-layer-flow" style="edgeStyle=none;curved=1;html=1;rounded=1;strokeColor=#C5221F;strokeWidth=4.5;endArrow=classicThin;endFill=1;endSize=9;opacity=100;exitX=0.5;exitY=1;entryX=0.52;entryY=0;" edge="1" source="p-misconfiguredUk-node-matcher" target="p-misconfiguredUk-node-outcome" visible="1" connectable="0">
            <mxGeometry as="geometry" x="0" y="0" width="0" height="0" relative="1">
              <Array as="points">
                <mxPoint x="1152" y="762"/>
                <mxPoint x="1116" y="793"/>
              </Array>
            </mxGeometry>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-legend-bg" parent="p-misconfiguredUk-architecture" style="rounded=1;html=1;whiteSpace=wrap;arcSize=18;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="555" width="720" height="80"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-legend-title" parent="p-misconfiguredUk-architecture" value="KEY RULE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#283650;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="568" width="160" height="20"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-legend-rule" parent="p-misconfiguredUk-architecture" value="Shared tag deployment does not replace child-account configuration." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="590" width="675" height="26"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-legend-sub" parent="p-misconfiguredUk-architecture" value="Each participating child must select the manager as its conversion account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#66758D;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="615" width="675" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-scenario-panel-1320-240" parent="p-misconfiguredUk-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1320" y="240" width="460" height="805"/>
        </mxCell>
        <object id="p-misconfiguredUk-scenario-content" label="" tags="scenario annotation container" scenarioKey="misconfiguredUk">
          <mxCell parent="p-misconfiguredUk-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1320" y="240" width="460" height="805" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-meta-0-bg" parent="p-misconfiguredUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#FEF7E0;strokeColor=#EFCB89;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="18" width="143.8" height="25"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-meta-0-dot" parent="p-misconfiguredUk-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#B06000;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-meta-0-text" parent="p-misconfiguredUk-scenario-content" value="Configuration risk" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#B06000;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="20" width="115.8" height="21"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-meta-1-bg" parent="p-misconfiguredUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#F2EAFB;strokeColor=#D5C1EB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="172.8" y="18" width="117.4" height="25"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-meta-1-dot" parent="p-misconfiguredUk-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#7B3FC6;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="180.8" y="26" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-meta-1-text" parent="p-misconfiguredUk-scenario-content" value="Ad account: UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="194.8" y="20" width="89.4" height="21"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-meta-2-bg" parent="p-misconfiguredUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=24;fillColor=#FEF7E0;strokeColor=#EFCB89;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="50" width="170" height="25"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-meta-2-dot" parent="p-misconfiguredUk-scenario-content" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#B06000;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="58" width="9" height="9"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-meta-2-text" parent="p-misconfiguredUk-scenario-content" value="Conversion account: This account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#B06000;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="52" width="142" height="21"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-scenario-title" parent="p-misconfiguredUk-scenario-content" value="UK child account is not opted into the MCC conversion account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=22;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="85" width="416" height="62"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-scenario-lede" parent="p-misconfiguredUk-scenario-content" value="Cross-account conversion tracking is an account setting, not just a tag deployment. A child that continues using 'This account' is outside the manager-owned conversion setup." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="152" width="416" height="66"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-scenario-rule-bg" parent="p-misconfiguredUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="224" width="416" height="78"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-scenario-rule-label" parent="p-misconfiguredUk-scenario-content" value="WHY THE CREDIT GOES THERE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="232" width="370" height="18"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-scenario-rule" parent="p-misconfiguredUk-scenario-content" value="The shared manager actions only govern child accounts configured to use that manager as their conversion account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="251" width="382" height="43"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-1-num-bg" parent="p-misconfiguredUk-scenario-content" value="1" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="317" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-1-title" parent="p-misconfiguredUk-scenario-content" value="UK serves the ad" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="312" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-1-desc" parent="p-misconfiguredUk-scenario-content" value="The campaign runs from the UK child account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="334" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-2-num-bg" parent="p-misconfiguredUk-scenario-content" value="2" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="387" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-2-title" parent="p-misconfiguredUk-scenario-content" value="The click reaches the UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="382" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-2-desc" parent="p-misconfiguredUk-scenario-content" value="Ad-click information may still be present and stored." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="404" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-3-num-bg" parent="p-misconfiguredUk-scenario-content" value="3" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="457" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-3-title" parent="p-misconfiguredUk-scenario-content" value="The manager-level event fires" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="452" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-3-desc" parent="p-misconfiguredUk-scenario-content" value="The website has the central implementation." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="474" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-4-num-bg" parent="p-misconfiguredUk-scenario-content" value="4" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="527" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-4-title" parent="p-misconfiguredUk-scenario-content" value="But UK is not using the manager's actions" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="522" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-4-desc" parent="p-misconfiguredUk-scenario-content" value="Its conversion-account setting still points to its own account-specific actions." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="544" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-5-num-bg" parent="p-misconfiguredUk-scenario-content" value="5" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="597" width="28" height="28"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-5-title" parent="p-misconfiguredUk-scenario-content" value="Fix configuration before relying on attribution" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="592" width="365" height="22"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-step-5-desc" parent="p-misconfiguredUk-scenario-content" value="Select the manager in the UK child account's conversion-account setting and QA the result." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="61" y="614" width="365" height="43"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-scenario-outcome-bg" parent="p-misconfiguredUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#FCE8E6;strokeColor=#EFAAA7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="22" y="664" width="416" height="64"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-scenario-outcome-label" parent="p-misconfiguredUk-scenario-content" value="OUTCOME" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#C5221F;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="671" width="100" height="17"/>
        </mxCell>
        <mxCell id="p-misconfiguredUk-scenario-outcome" parent="p-misconfiguredUk-scenario-content" value="Do not assume the central action will support this child until it is opted into the manager conversion account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="36" y="689" width="382" height="31"/>
        </mxCell>
        <object id="p-misconfiguredUk-support-link-logic" label="Logic + setup" tooltip="Open logic and setup" link="data:page/id,page-logic-setup">
          <mxCell parent="p-misconfiguredUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="22" y="735" width="128" height="29" relative="0"/>
          </mxCell>
        </object>
        <object id="p-misconfiguredUk-support-link-sources" label="Sources" tooltip="Open official sources" link="data:page/id,page-sources-notes">
          <mxCell parent="p-misconfiguredUk-scenario-content" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#F8FAFC;strokeColor=#D7DFEB;arcSize=20;fontFamily=Helvetica;fontSize=10;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="158" y="735" width="96" height="29" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-misconfiguredUk-footer" parent="p-misconfiguredUk-layer-annotations" value="Conceptual architecture for stakeholder explanation. Exact reporting can be affected by consent, browser restrictions, attribution settings, conversion windows and cross-domain implementation quality." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#6F7C90;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="1060" width="1740" height="32"/>
        </mxCell>
      </root>
    </mxGraphModel>
  </diagram>
  <diagram id="page-logic-setup" name="08 - Logic and setup">
    <mxGraphModel dx="0" dy="0" grid="1" gridSize="10" guides="1" tooltips="1" connect="1" arrows="1" fold="1" page="1" pageScale="1" pageWidth="1800" pageHeight="1220" math="0" shadow="0" background="#F4F7FB" adaptiveColors="none">
      <root>
        <mxCell id="0"/>
        <mxCell id="1" parent="0"/>
        <mxCell id="p-logic-layer-background" value="Background" parent="0"/>
        <mxCell id="p-logic-layer-governance" value="Governance" parent="0"/>
        <mxCell id="p-logic-layer-flow" value="Data flow" parent="0"/>
        <mxCell id="p-logic-layer-nodes" value="Nodes" parent="0"/>
        <mxCell id="p-logic-layer-annotations" value="Annotations" parent="0"/>
        <mxCell id="p-logic-eyebrow-dot-outer" parent="p-logic-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="35" y="37" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-logic-eyebrow-dot" parent="p-logic-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="42" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-logic-eyebrow" parent="p-logic-layer-annotations" value="GOOGLE ADS MEASUREMENT ARCHITECTURE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="31" width="700" height="30"/>
        </mxCell>
        <mxCell id="p-logic-hero-title" parent="p-logic-layer-annotations" value="How one global MCC tag attributes conversions to the correct country account" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=30;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="62" width="1400" height="48"/>
        </mxCell>
        <mxCell id="p-logic-hero-subtitle" parent="p-logic-layer-annotations" value="Supporting logic, implementation requirements and the country-routing distinction from the canonical interactive diagram." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=15;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="118" width="1320" height="50"/>
        </mxCell>
        <mxCell id="p-logic-verified" parent="p-logic-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=40;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1435" y="46" width="335" height="42"/>
        </mxCell>
        <mxCell id="p-logic-verified-check" parent="p-logic-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1450" y="57" width="20" height="20"/>
        </mxCell>
        <mxCell id="p-logic-verified-text" parent="p-logic-layer-annotations" value="Official Google sources checked 2 Sep 2026" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#0F5F2A;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1478" y="52" width="280" height="30"/>
        </mxCell>
        <object id="p-logic-nav-frClickFr" label="" tooltip="Open scenario: French ad → French site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-fr" scenarioKey="frClickFr" active="0">
          <mxCell parent="p-logic-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="184" width="252" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-logic-nav-frClickFr-bg" parent="p-logic-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="252" height="44"/>
        </mxCell>
        <mxCell id="p-logic-nav-frClickFr-icon-bg" parent="p-logic-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-frClickFr-icon" parent="p-logic-nav-frClickFr" value="FR" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-frClickFr-label" parent="p-logic-nav-frClickFr" value="French ad → French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="200" height="32"/>
        </mxCell>
        <object id="p-logic-nav-ukClickUk" label="" tooltip="Open scenario: UK ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-uk-click-uk" scenarioKey="ukClickUk" active="0">
          <mxCell parent="p-logic-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="292" y="184" width="223" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-logic-nav-ukClickUk-bg" parent="p-logic-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="223" height="44"/>
        </mxCell>
        <mxCell id="p-logic-nav-ukClickUk-icon-bg" parent="p-logic-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-ukClickUk-icon" parent="p-logic-nav-ukClickUk" value="UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-ukClickUk-label" parent="p-logic-nav-ukClickUk" value="UK ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="171" height="32"/>
        </mxCell>
        <object id="p-logic-nav-frClickUk" label="" tooltip="Open scenario: French ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-uk" scenarioKey="frClickUk" active="0">
          <mxCell parent="p-logic-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="525" y="184" width="245" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-logic-nav-frClickUk-bg" parent="p-logic-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="245" height="44"/>
        </mxCell>
        <mxCell id="p-logic-nav-frClickUk-icon-bg" parent="p-logic-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-frClickUk-icon" parent="p-logic-nav-frClickUk" value="X" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-frClickUk-label" parent="p-logic-nav-frClickUk" value="French ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="193" height="32"/>
        </mxCell>
        <object id="p-logic-nav-frViewFr" label="" tooltip="Open scenario: French view-through" tags="navigation scenario" link="data:page/id,page-scenario-fr-view-fr" scenarioKey="frViewFr" active="0">
          <mxCell parent="p-logic-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="780" y="184" width="220" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-logic-nav-frViewFr-bg" parent="p-logic-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="220" height="44"/>
        </mxCell>
        <mxCell id="p-logic-nav-frViewFr-icon-bg" parent="p-logic-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-frViewFr-icon" parent="p-logic-nav-frViewFr" value="V" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-frViewFr-label" parent="p-logic-nav-frViewFr" value="French view-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="168" height="32"/>
        </mxCell>
        <object id="p-logic-nav-directFr" label="" tooltip="Open scenario: Direct visit" tags="navigation scenario" link="data:page/id,page-scenario-direct-fr" scenarioKey="directFr" active="0">
          <mxCell parent="p-logic-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1010" y="184" width="172" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-logic-nav-directFr-bg" parent="p-logic-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="172" height="44"/>
        </mxCell>
        <mxCell id="p-logic-nav-directFr-icon-bg" parent="p-logic-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-directFr-icon" parent="p-logic-nav-directFr" value="D" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-directFr-label" parent="p-logic-nav-directFr" value="Direct visit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="120" height="32"/>
        </mxCell>
        <object id="p-logic-nav-misconfiguredUk" label="" tooltip="Open scenario: Child not opted in" tags="navigation scenario" link="data:page/id,page-scenario-misconfigured-uk" scenarioKey="misconfiguredUk" active="0">
          <mxCell parent="p-logic-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1192" y="184" width="218" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-logic-nav-misconfiguredUk-bg" parent="p-logic-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="218" height="44"/>
        </mxCell>
        <mxCell id="p-logic-nav-misconfiguredUk-icon-bg" parent="p-logic-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-misconfiguredUk-icon" parent="p-logic-nav-misconfiguredUk" value="!" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-logic-nav-misconfiguredUk-label" parent="p-logic-nav-misconfiguredUk" value="Child not opted in" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="166" height="32"/>
        </mxCell>
        <object id="p-logic-nav-logic" label="Logic + setup" tooltip="Open logic and setup page" tags="navigation supporting" link="data:page/id,page-logic-setup" navigationTarget="logic">
          <mxCell parent="p-logic-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1420" y="184" width="128" height="44" relative="0"/>
          </mxCell>
        </object>
        <object id="p-logic-nav-sources" label="Sources" tooltip="Open sources and node notes page" tags="navigation supporting" link="data:page/id,page-sources-notes" navigationTarget="sources">
          <mxCell parent="p-logic-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1558" y="184" width="100" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-logic-logic-panel-20-245" parent="p-logic-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="245" width="870" height="360"/>
        </mxCell>
        <mxCell id="p-logic-logic-heading" parent="p-logic-layer-annotations" value="Attribution decision logic" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="266" width="820" height="34"/>
        </mxCell>
        <mxCell id="p-logic-logic-good-bg" parent="p-logic-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F0F8F2;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="315" width="388" height="255"/>
        </mxCell>
        <mxCell id="p-logic-logic-good-icon" parent="p-logic-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="60" y="332" width="22" height="22"/>
        </mxCell>
        <mxCell id="p-logic-logic-good-title" parent="p-logic-layer-annotations" value="Decides attribution" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="92" y="327" width="310" height="34"/>
        </mxCell>
        <mxCell id="p-logic-logic-good-0-dot" parent="p-logic-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#0F652D;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="380" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-logic-logic-good-0-text" parent="p-logic-layer-annotations" value="Eligible Google Ads click, engaged view or impression" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="80" y="373" width="330" height="39"/>
        </mxCell>
        <mxCell id="p-logic-logic-good-1-dot" parent="p-logic-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#0F652D;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="426" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-logic-logic-good-1-text" parent="p-logic-layer-annotations" value="Account and campaign that served that interaction" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="80" y="419" width="330" height="39"/>
        </mxCell>
        <mxCell id="p-logic-logic-good-2-dot" parent="p-logic-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#0F652D;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="472" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-logic-logic-good-2-text" parent="p-logic-layer-annotations" value="Attribution model and conversion window" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="80" y="465" width="330" height="39"/>
        </mxCell>
        <mxCell id="p-logic-logic-good-3-dot" parent="p-logic-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#0F652D;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="518" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-logic-logic-good-3-text" parent="p-logic-layer-annotations" value="Available consent and browser measurement signals" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="80" y="511" width="330" height="39"/>
        </mxCell>
        <mxCell id="p-logic-logic-bad-bg" parent="p-logic-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#FFF5F4;strokeColor=#EFAAA7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="452" y="315" width="388" height="255"/>
        </mxCell>
        <mxCell id="p-logic-logic-bad-icon" parent="p-logic-layer-annotations" value="&amp;#215;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="470" y="332" width="22" height="22"/>
        </mxCell>
        <mxCell id="p-logic-logic-bad-title" parent="p-logic-layer-annotations" value="Does not decide it" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#C5221F;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="502" y="327" width="310" height="34"/>
        </mxCell>
        <mxCell id="p-logic-logic-bad-0-dot" parent="p-logic-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="472" y="380" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-logic-logic-bad-0-text" parent="p-logic-layer-annotations" value="The country in the website URL" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="490" y="373" width="330" height="39"/>
        </mxCell>
        <mxCell id="p-logic-logic-bad-1-dot" parent="p-logic-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="472" y="426" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-logic-logic-bad-1-text" parent="p-logic-layer-annotations" value="The visitor's physical location by itself" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="490" y="419" width="330" height="39"/>
        </mxCell>
        <mxCell id="p-logic-logic-bad-2-dot" parent="p-logic-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="472" y="472" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-logic-logic-bad-2-text" parent="p-logic-layer-annotations" value="A rule that France traffic must belong to France" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="490" y="465" width="330" height="39"/>
        </mxCell>
        <mxCell id="p-logic-logic-bad-3-dot" parent="p-logic-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="472" y="518" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-logic-logic-bad-3-text" parent="p-logic-layer-annotations" value="The tag simply firing on a particular market site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="490" y="511" width="330" height="39"/>
        </mxCell>
        <mxCell id="p-logic-setup-panel-910-245" parent="p-logic-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="910" y="245" width="870" height="360"/>
        </mxCell>
        <mxCell id="p-logic-setup-heading" parent="p-logic-layer-annotations" value="Implementation setup" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="266" width="820" height="34"/>
        </mxCell>
        <mxCell id="p-logic-setup-1-num" parent="p-logic-layer-annotations" value="1" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="318" width="30" height="30"/>
        </mxCell>
        <mxCell id="p-logic-setup-1-title" parent="p-logic-layer-annotations" value="1. Create conversion actions in the global MCC" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="976" y="315" width="770" height="22"/>
        </mxCell>
        <mxCell id="p-logic-setup-1-desc" parent="p-logic-layer-annotations" value="The manager account owns the shared website conversion actions and their settings." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="976" y="336" width="770" height="29"/>
        </mxCell>
        <mxCell id="p-logic-setup-2-num" parent="p-logic-layer-annotations" value="2" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="370" width="30" height="30"/>
        </mxCell>
        <mxCell id="p-logic-setup-2-title" parent="p-logic-layer-annotations" value="2. Set each child account's conversion account to &quot;This manager&quot;" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="976" y="367" width="770" height="22"/>
        </mxCell>
        <mxCell id="p-logic-setup-2-desc" parent="p-logic-layer-annotations" value="A participating child account cannot use account-specific and manager-level conversion actions at the same time." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="976" y="388" width="770" height="29"/>
        </mxCell>
        <mxCell id="p-logic-setup-3-num" parent="p-logic-layer-annotations" value="3" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="422" width="30" height="30"/>
        </mxCell>
        <mxCell id="p-logic-setup-3-title" parent="p-logic-layer-annotations" value="3. Deploy the manager-level Google tag and conversion events" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="976" y="419" width="770" height="22"/>
        </mxCell>
        <mxCell id="p-logic-setup-3-desc" parent="p-logic-layer-annotations" value="The same base tag and shared event configuration can be used across participating market websites." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="976" y="440" width="770" height="29"/>
        </mxCell>
        <mxCell id="p-logic-setup-4-num" parent="p-logic-layer-annotations" value="4" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="474" width="30" height="30"/>
        </mxCell>
        <mxCell id="p-logic-setup-4-title" parent="p-logic-layer-annotations" value="4. Preserve ad interaction information" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="976" y="471" width="770" height="22"/>
        </mxCell>
        <mxCell id="p-logic-setup-4-desc" parent="p-logic-layer-annotations" value="Keep auto-tagging on, allow the GCLID or equivalent click information to survive redirects, and configure cross-domain linking where journeys cross domains." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="976" y="492" width="770" height="29"/>
        </mxCell>
        <mxCell id="p-logic-setup-5-num" parent="p-logic-layer-annotations" value="5" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="526" width="30" height="30"/>
        </mxCell>
        <mxCell id="p-logic-setup-5-title" parent="p-logic-layer-annotations" value="5. QA both collection and attribution" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="976" y="523" width="770" height="22"/>
        </mxCell>
        <mxCell id="p-logic-setup-5-desc" parent="p-logic-layer-annotations" value="Use Tag Assistant for firing checks, then validate that test conversions appear against the expected serving account and campaign after processing." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="976" y="544" width="770" height="29"/>
        </mxCell>
        <mxCell id="p-logic-distinction-panel-20-635" parent="p-logic-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="635" width="870" height="315"/>
        </mxCell>
        <mxCell id="p-logic-dist-title" parent="p-logic-layer-annotations" value="The distinction that resolves the country-routing question" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=18;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="653" width="826" height="36"/>
        </mxCell>
        <mxCell id="p-logic-good-bg" parent="p-logic-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F0F8F2;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="703" width="398" height="218"/>
        </mxCell>
        <mxCell id="p-logic-good-title" parent="p-logic-layer-annotations" value="Correct mental model" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#0F652D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="60" y="717" width="362" height="28"/>
        </mxCell>
        <mxCell id="p-logic-good-0-dot" parent="p-logic-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="60" y="758" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-logic-good-0-text" parent="p-logic-layer-annotations" value="The MCC is the central owner of the shared conversion action." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="84" y="753" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-logic-good-1-dot" parent="p-logic-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="60" y="798" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-logic-good-1-text" parent="p-logic-layer-annotations" value="The market websites all fire the same manager-level tag/event." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="84" y="793" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-logic-good-2-dot" parent="p-logic-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="60" y="838" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-logic-good-2-text" parent="p-logic-layer-annotations" value="Google Ads matches the conversion to an eligible prior ad interaction." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="84" y="833" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-logic-good-3-dot" parent="p-logic-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=8;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="60" y="878" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-logic-good-3-text" parent="p-logic-layer-annotations" value="Credit appears against the child account and campaign that served that interaction." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="84" y="873" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-logic-bad-bg" parent="p-logic-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#FFF5F4;strokeColor=#EFAAA7;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="468" y="703" width="398" height="218"/>
        </mxCell>
        <mxCell id="p-logic-bad-title" parent="p-logic-layer-annotations" value="Incorrect mental model" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=15;fontColor=#C5221F;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="486" y="717" width="362" height="28"/>
        </mxCell>
        <mxCell id="p-logic-bad-0-dot" parent="p-logic-layer-annotations" value="&amp;#215;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=9;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="486" y="758" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-logic-bad-0-text" parent="p-logic-layer-annotations" value="The French domain automatically routes data to the French account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="510" y="753" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-logic-bad-1-dot" parent="p-logic-layer-annotations" value="&amp;#215;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=9;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="486" y="798" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-logic-bad-1-text" parent="p-logic-layer-annotations" value="Google selects an account from the visitor's IP country." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="510" y="793" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-logic-bad-2-dot" parent="p-logic-layer-annotations" value="&amp;#215;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=9;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="486" y="838" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-logic-bad-2-text" parent="p-logic-layer-annotations" value="Each market needs a unique tag purely to stop cross-market attribution." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="510" y="833" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-logic-bad-3-dot" parent="p-logic-layer-annotations" value="&amp;#215;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#C5221F;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=9;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="486" y="878" width="14" height="14"/>
        </mxCell>
        <mxCell id="p-logic-bad-3-text" parent="p-logic-layer-annotations" value="The MCC hierarchy alone determines which account receives credit." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=11;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="510" y="873" width="340" height="35"/>
        </mxCell>
        <mxCell id="p-logic-formula-panel-910-635" parent="p-logic-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="910" y="635" width="870" height="315"/>
        </mxCell>
        <mxCell id="p-logic-formula-title" parent="p-logic-layer-annotations" value="Attribution logic in one formula" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=18;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="653" width="826" height="36"/>
        </mxCell>
        <mxCell id="p-logic-formula-0-label-bg" parent="p-logic-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="707" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-logic-formula-0-label" parent="p-logic-layer-annotations" value="COLLECTION" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="707" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-logic-formula-0-desc" parent="p-logic-layer-annotations" value="Shared MCC tag + the configured conversion event records the action on whichever participating site it happens." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1078" y="707" width="668" height="52"/>
        </mxCell>
        <mxCell id="p-logic-formula-1-label-bg" parent="p-logic-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="780" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-logic-formula-1-label" parent="p-logic-layer-annotations" value="MATCHING" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="780" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-logic-formula-1-desc" parent="p-logic-layer-annotations" value="Google Ads links that action to a prior eligible click, engaged view or impression using available measurement signals." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1078" y="780" width="668" height="52"/>
        </mxCell>
        <mxCell id="p-logic-formula-2-label-bg" parent="p-logic-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="853" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-logic-formula-2-label" parent="p-logic-layer-annotations" value="CREDIT" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="932" y="853" width="128" height="52"/>
        </mxCell>
        <mxCell id="p-logic-formula-2-desc" parent="p-logic-layer-annotations" value="The eligible serving account/campaign receives credit according to the conversion action's attribution settings and window." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#142033;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1078" y="853" width="668" height="52"/>
        </mxCell>
        <mxCell id="p-logic-footer" parent="p-logic-layer-annotations" value="Conceptual architecture for stakeholder explanation. Exact reporting can be affected by consent, browser restrictions, attribution settings, conversion windows and cross-domain implementation quality." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#6F7C90;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="1175" width="1740" height="32"/>
        </mxCell>
      </root>
    </mxGraphModel>
  </diagram>
  <diagram id="page-sources-notes" name="09 - Sources and node notes">
    <mxGraphModel dx="0" dy="0" grid="1" gridSize="10" guides="1" tooltips="1" connect="1" arrows="1" fold="1" page="1" pageScale="1" pageWidth="1800" pageHeight="1460" math="0" shadow="0" background="#F4F7FB" adaptiveColors="none">
      <root>
        <mxCell id="0"/>
        <mxCell id="1" parent="0"/>
        <mxCell id="p-sources-layer-background" value="Background" parent="0"/>
        <mxCell id="p-sources-layer-governance" value="Governance" parent="0"/>
        <mxCell id="p-sources-layer-flow" value="Data flow" parent="0"/>
        <mxCell id="p-sources-layer-nodes" value="Nodes" parent="0"/>
        <mxCell id="p-sources-layer-annotations" value="Annotations" parent="0"/>
        <mxCell id="p-sources-eyebrow-dot-outer" parent="p-sources-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="35" y="37" width="18" height="18"/>
        </mxCell>
        <mxCell id="p-sources-eyebrow-dot" parent="p-sources-layer-annotations" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#1A73E8;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="40" y="42" width="8" height="8"/>
        </mxCell>
        <mxCell id="p-sources-eyebrow" parent="p-sources-layer-annotations" value="GOOGLE ADS MEASUREMENT ARCHITECTURE" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="62" y="31" width="700" height="30"/>
        </mxCell>
        <mxCell id="p-sources-hero-title" parent="p-sources-layer-annotations" value="How one global MCC tag attributes conversions to the correct country account" style="text;html=1;whiteSpace=nowrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=30;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="62" width="1400" height="48"/>
        </mxCell>
        <mxCell id="p-sources-hero-subtitle" parent="p-sources-layer-annotations" value="Official Google references and the exact node annotations embedded as editable draw.io metadata and hover tooltips." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=15;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="118" width="1320" height="50"/>
        </mxCell>
        <mxCell id="p-sources-verified" parent="p-sources-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;arcSize=40;fillColor=#E6F4EA;strokeColor=#B9DFC3;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1435" y="46" width="335" height="42"/>
        </mxCell>
        <mxCell id="p-sources-verified-check" parent="p-sources-layer-annotations" value="&amp;#10003;" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#188038;strokeColor=none;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#FFFFFF;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1450" y="57" width="20" height="20"/>
        </mxCell>
        <mxCell id="p-sources-verified-text" parent="p-sources-layer-annotations" value="Official Google sources checked 2 Sep 2026" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#0F5F2A;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="1478" y="52" width="280" height="30"/>
        </mxCell>
        <object id="p-sources-nav-frClickFr" label="" tooltip="Open scenario: French ad → French site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-fr" scenarioKey="frClickFr" active="0">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="30" y="184" width="252" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-nav-frClickFr-bg" parent="p-sources-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="252" height="44"/>
        </mxCell>
        <mxCell id="p-sources-nav-frClickFr-icon-bg" parent="p-sources-nav-frClickFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-frClickFr-icon" parent="p-sources-nav-frClickFr" value="FR" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-frClickFr-label" parent="p-sources-nav-frClickFr" value="French ad → French site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="200" height="32"/>
        </mxCell>
        <object id="p-sources-nav-ukClickUk" label="" tooltip="Open scenario: UK ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-uk-click-uk" scenarioKey="ukClickUk" active="0">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="292" y="184" width="223" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-nav-ukClickUk-bg" parent="p-sources-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="223" height="44"/>
        </mxCell>
        <mxCell id="p-sources-nav-ukClickUk-icon-bg" parent="p-sources-nav-ukClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-ukClickUk-icon" parent="p-sources-nav-ukClickUk" value="UK" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-ukClickUk-label" parent="p-sources-nav-ukClickUk" value="UK ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="171" height="32"/>
        </mxCell>
        <object id="p-sources-nav-frClickUk" label="" tooltip="Open scenario: French ad → UK site" tags="navigation scenario" link="data:page/id,page-scenario-fr-click-uk" scenarioKey="frClickUk" active="0">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="525" y="184" width="245" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-nav-frClickUk-bg" parent="p-sources-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="245" height="44"/>
        </mxCell>
        <mxCell id="p-sources-nav-frClickUk-icon-bg" parent="p-sources-nav-frClickUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-frClickUk-icon" parent="p-sources-nav-frClickUk" value="X" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-frClickUk-label" parent="p-sources-nav-frClickUk" value="French ad → UK site" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="193" height="32"/>
        </mxCell>
        <object id="p-sources-nav-frViewFr" label="" tooltip="Open scenario: French view-through" tags="navigation scenario" link="data:page/id,page-scenario-fr-view-fr" scenarioKey="frViewFr" active="0">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="780" y="184" width="220" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-nav-frViewFr-bg" parent="p-sources-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="220" height="44"/>
        </mxCell>
        <mxCell id="p-sources-nav-frViewFr-icon-bg" parent="p-sources-nav-frViewFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-frViewFr-icon" parent="p-sources-nav-frViewFr" value="V" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-frViewFr-label" parent="p-sources-nav-frViewFr" value="French view-through" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="168" height="32"/>
        </mxCell>
        <object id="p-sources-nav-directFr" label="" tooltip="Open scenario: Direct visit" tags="navigation scenario" link="data:page/id,page-scenario-direct-fr" scenarioKey="directFr" active="0">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1010" y="184" width="172" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-nav-directFr-bg" parent="p-sources-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="172" height="44"/>
        </mxCell>
        <mxCell id="p-sources-nav-directFr-icon-bg" parent="p-sources-nav-directFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-directFr-icon" parent="p-sources-nav-directFr" value="D" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-directFr-label" parent="p-sources-nav-directFr" value="Direct visit" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="120" height="32"/>
        </mxCell>
        <object id="p-sources-nav-misconfiguredUk" label="" tooltip="Open scenario: Child not opted in" tags="navigation scenario" link="data:page/id,page-scenario-misconfigured-uk" scenarioKey="misconfiguredUk" active="0">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="1192" y="184" width="218" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-nav-misconfiguredUk-bg" parent="p-sources-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=22;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="218" height="44"/>
        </mxCell>
        <mxCell id="p-sources-nav-misconfiguredUk-icon-bg" parent="p-sources-nav-misconfiguredUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=28;fillColor=#E7ECF4;strokeColor=none;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-misconfiguredUk-icon" parent="p-sources-nav-misconfiguredUk" value="!" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#516078;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="10" y="9" width="26" height="26"/>
        </mxCell>
        <mxCell id="p-sources-nav-misconfiguredUk-label" parent="p-sources-nav-misconfiguredUk" value="Child not opted in" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=12;fontColor=#48566D;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="44" y="6" width="166" height="32"/>
        </mxCell>
        <object id="p-sources-nav-logic" label="Logic + setup" tooltip="Open logic and setup page" tags="navigation supporting" link="data:page/id,page-logic-setup" navigationTarget="logic">
          <mxCell parent="p-sources-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1420" y="184" width="128" height="44" relative="0"/>
          </mxCell>
        </object>
        <object id="p-sources-nav-sources" label="Sources" tooltip="Open sources and node notes page" tags="navigation supporting" link="data:page/id,page-sources-notes" navigationTarget="sources">
          <mxCell parent="p-sources-layer-annotations" style="rounded=1;html=1;whiteSpace=wrap;fillColor=#FFFFFF;strokeColor=#D7DFEB;arcSize=22;fontFamily=Helvetica;fontSize=11;fontStyle=1;fontColor=#48566D;" vertex="1">
            <mxGeometry as="geometry" x="1558" y="184" width="100" height="44" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-source-panel-panel-20-245" parent="p-sources-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="245" width="1760" height="390"/>
        </mxCell>
        <mxCell id="p-sources-source-heading" parent="p-sources-layer-annotations" value="Official Google sources" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="265" width="1715" height="36"/>
        </mxCell>
        <object id="p-sources-source-0" label="" tooltip="Open official source: About cross-account conversion tracking" tags="source official-google" link="https://support.google.com/google-ads/answer/3030657?hl=en-GB" sourceTitle="About cross-account conversion tracking" sourceDescription="Single Google tag across multiple managed accounts; MCC-owned actions." sourceUrl="https://support.google.com/google-ads/answer/3030657?hl=en-GB">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="42" y="315" width="830" height="76" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-source-0-bg" parent="p-sources-source-0" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="76"/>
        </mxCell>
        <mxCell id="p-sources-source-0-icon" parent="p-sources-source-0" value="1" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="22" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-sources-source-0-title" parent="p-sources-source-0" value="About cross-account conversion tracking" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=13;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="10" width="742" height="25"/>
        </mxCell>
        <mxCell id="p-sources-source-0-desc" parent="p-sources-source-0" value="Single Google tag across multiple managed accounts; MCC-owned actions." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="37" width="742" height="26"/>
        </mxCell>
        <object id="p-sources-source-1" label="" tooltip="Open official source: Set up cross-account conversion tracking" tags="source official-google" link="https://support.google.com/google-ads/answer/3061730?hl=en-GB" sourceTitle="Set up cross-account conversion tracking" sourceDescription="How child accounts select the manager as their conversion account." sourceUrl="https://support.google.com/google-ads/answer/3061730?hl=en-GB">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="902" y="315" width="830" height="76" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-source-1-bg" parent="p-sources-source-1" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="76"/>
        </mxCell>
        <mxCell id="p-sources-source-1-icon" parent="p-sources-source-1" value="2" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="22" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-sources-source-1-title" parent="p-sources-source-1" value="Set up cross-account conversion tracking" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=13;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="10" width="742" height="25"/>
        </mxCell>
        <mxCell id="p-sources-source-1-desc" parent="p-sources-source-1" value="How child accounts select the manager as their conversion account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="37" width="742" height="26"/>
        </mxCell>
        <object id="p-sources-source-2" label="" tooltip="Open official source: Google Ads API conversion tracking guide" tags="source official-google" link="https://developers.google.com/google-ads/api/docs/conversions/getting-started" sourceTitle="Google Ads API conversion tracking guide" sourceDescription="Manager can manage conversions for accounts that trafficked the ads." sourceUrl="https://developers.google.com/google-ads/api/docs/conversions/getting-started">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="42" y="409" width="830" height="76" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-source-2-bg" parent="p-sources-source-2" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="76"/>
        </mxCell>
        <mxCell id="p-sources-source-2-icon" parent="p-sources-source-2" value="3" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="22" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-sources-source-2-title" parent="p-sources-source-2" value="Google Ads API conversion tracking guide" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=13;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="10" width="742" height="25"/>
        </mxCell>
        <mxCell id="p-sources-source-2-desc" parent="p-sources-source-2" value="Manager can manage conversions for accounts that trafficked the ads." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="37" width="742" height="26"/>
        </mxCell>
        <object id="p-sources-source-3" label="" tooltip="Open official source: Google Click Identifier definition" tags="source official-google" link="https://support.google.com/google-ads/answer/9744275?hl=en-GB" sourceTitle="Google Click Identifier definition" sourceDescription="GCLID identifies the campaign and other attributes of an ad click." sourceUrl="https://support.google.com/google-ads/answer/9744275?hl=en-GB">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="902" y="409" width="830" height="76" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-source-3-bg" parent="p-sources-source-3" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="76"/>
        </mxCell>
        <mxCell id="p-sources-source-3-icon" parent="p-sources-source-3" value="4" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="22" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-sources-source-3-title" parent="p-sources-source-3" value="Google Click Identifier definition" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=13;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="10" width="742" height="25"/>
        </mxCell>
        <mxCell id="p-sources-source-3-desc" parent="p-sources-source-3" value="GCLID identifies the campaign and other attributes of an ad click." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="37" width="742" height="26"/>
        </mxCell>
        <object id="p-sources-source-4" label="" tooltip="Open official source: Conversion Linker" tags="source official-google" link="https://support.google.com/tagmanager/answer/7549390?hl=en-GB" sourceTitle="Conversion Linker" sourceDescription="Stores ad-click information and associates a later conversion with that click." sourceUrl="https://support.google.com/tagmanager/answer/7549390?hl=en-GB">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="42" y="503" width="830" height="76" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-source-4-bg" parent="p-sources-source-4" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="76"/>
        </mxCell>
        <mxCell id="p-sources-source-4-icon" parent="p-sources-source-4" value="5" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="22" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-sources-source-4-title" parent="p-sources-source-4" value="Conversion Linker" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=13;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="10" width="742" height="25"/>
        </mxCell>
        <mxCell id="p-sources-source-4-desc" parent="p-sources-source-4" value="Stores ad-click information and associates a later conversion with that click." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="37" width="742" height="26"/>
        </mxCell>
        <object id="p-sources-source-5" label="" tooltip="Open official source: View-through conversions" tags="source official-google" link="https://support.google.com/google-ads/answer/16542520?hl=en-GB" sourceTitle="View-through conversions" sourceDescription="How eligible impressions can receive conversion credit without a click." sourceUrl="https://support.google.com/google-ads/answer/16542520?hl=en-GB">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="902" y="503" width="830" height="76" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-source-5-bg" parent="p-sources-source-5" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="76"/>
        </mxCell>
        <mxCell id="p-sources-source-5-icon" parent="p-sources-source-5" value="6" style="ellipse;html=1;whiteSpace=wrap;perimeter=ellipsePerimeter;fillColor=#EAF2FE;strokeColor=#B8D0F5;strokeWidth=1;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=11;fontColor=#1558B0;fontStyle=1;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="22" width="32" height="32"/>
        </mxCell>
        <mxCell id="p-sources-source-5-title" parent="p-sources-source-5" value="View-through conversions" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=13;fontColor=#1558B0;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="10" width="742" height="25"/>
        </mxCell>
        <mxCell id="p-sources-source-5-desc" parent="p-sources-source-5" value="How eligible impressions can receive conversion credit without a click." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="64" y="37" width="742" height="26"/>
        </mxCell>
        <mxCell id="p-sources-notes-panel-panel-20-665" parent="p-sources-layer-background" style="rounded=1;html=1;whiteSpace=wrap;arcSize=14;fillColor=#FFFFFF;strokeColor=#D7DFEB;strokeWidth=1;shadow=1;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="20" y="665" width="1760" height="720"/>
        </mxCell>
        <mxCell id="p-sources-notes-heading" parent="p-sources-layer-annotations" value="Node annotations from the interactive inspector" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=20;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="42" y="685" width="1715" height="36"/>
        </mxCell>
        <object id="p-sources-note-mcc" label="" tooltip="The MCC centrally owns the shared conversion actions. Each participating child account must select this manager as its Google Ads conversion account." tags="annotation node mcc" canonicalKey="mcc" inspectorTitle="Global manager account (MCC)" inspectorText="The MCC centrally owns the shared conversion actions. Each participating child account must select this manager as its Google Ads conversion account.">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="42" y="735" width="830" height="86" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-note-mcc-bg" parent="p-sources-note-mcc" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="86"/>
        </mxCell>
        <mxCell id="p-sources-note-mcc-key" parent="p-sources-note-mcc" value="mcc" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="12" width="145" height="22"/>
        </mxCell>
        <mxCell id="p-sources-note-mcc-title" parent="p-sources-note-mcc" value="Global manager account (MCC)" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="170" y="9" width="632" height="27"/>
        </mxCell>
        <mxCell id="p-sources-note-mcc-tip" parent="p-sources-note-mcc" value="The MCC centrally owns the shared conversion actions. Each participating child account must select this manager as its Google Ads conversion account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="40" width="784" height="37"/>
        </mxCell>
        <object id="p-sources-note-accountFr" label="" tooltip="The serving account is the account whose campaign produced the eligible ad interaction. The same principle applies to every participating country account." tags="annotation node account" canonicalKey="accountFr" inspectorTitle="France child account" inspectorText="The serving account is the account whose campaign produced the eligible ad interaction. The same principle applies to every participating country account.">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="902" y="735" width="830" height="86" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-note-accountFr-bg" parent="p-sources-note-accountFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="86"/>
        </mxCell>
        <mxCell id="p-sources-note-accountFr-key" parent="p-sources-note-accountFr" value="accountFr" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="12" width="145" height="22"/>
        </mxCell>
        <mxCell id="p-sources-note-accountFr-title" parent="p-sources-note-accountFr" value="France child account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="170" y="9" width="632" height="27"/>
        </mxCell>
        <mxCell id="p-sources-note-accountFr-tip" parent="p-sources-note-accountFr" value="The serving account is the account whose campaign produced the eligible ad interaction. The same principle applies to every participating country account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="40" width="784" height="37"/>
        </mxCell>
        <object id="p-sources-note-accountUk" label="" tooltip="This child can use the MCC's shared conversion actions only when its conversion-account setting points to the manager." tags="annotation node account" canonicalKey="accountUk" inspectorTitle="UK child account" inspectorText="This child can use the MCC's shared conversion actions only when its conversion-account setting points to the manager.">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="42" y="836" width="830" height="86" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-note-accountUk-bg" parent="p-sources-note-accountUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="86"/>
        </mxCell>
        <mxCell id="p-sources-note-accountUk-key" parent="p-sources-note-accountUk" value="accountUk" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="12" width="145" height="22"/>
        </mxCell>
        <mxCell id="p-sources-note-accountUk-title" parent="p-sources-note-accountUk" value="UK child account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="170" y="9" width="632" height="27"/>
        </mxCell>
        <mxCell id="p-sources-note-accountUk-tip" parent="p-sources-note-accountUk" value="This child can use the MCC's shared conversion actions only when its conversion-account setting points to the manager." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="40" width="784" height="37"/>
        </mxCell>
        <object id="p-sources-note-accountDe" label="" tooltip="A third country can use the same central setup without needing the website country to act as an attribution router." tags="annotation node account" canonicalKey="accountDe" inspectorTitle="Germany child account" inspectorText="A third country can use the same central setup without needing the website country to act as an attribution router.">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="902" y="836" width="830" height="86" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-note-accountDe-bg" parent="p-sources-note-accountDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="86"/>
        </mxCell>
        <mxCell id="p-sources-note-accountDe-key" parent="p-sources-note-accountDe" value="accountDe" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="12" width="145" height="22"/>
        </mxCell>
        <mxCell id="p-sources-note-accountDe-title" parent="p-sources-note-accountDe" value="Germany child account" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="170" y="9" width="632" height="27"/>
        </mxCell>
        <mxCell id="p-sources-note-accountDe-tip" parent="p-sources-note-accountDe" value="A third country can use the same central setup without needing the website country to act as an attribution router." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="40" width="784" height="37"/>
        </mxCell>
        <object id="p-sources-note-signal" label="" tooltip="For click-through journeys, auto-tagging adds a GCLID or related identifier. View-through journeys rely on eligible impression measurement signals instead." tags="annotation node signal" canonicalKey="signal" inspectorTitle="Ad interaction signal" inspectorText="For click-through journeys, auto-tagging adds a GCLID or related identifier. View-through journeys rely on eligible impression measurement signals instead.">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="42" y="937" width="830" height="86" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-note-signal-bg" parent="p-sources-note-signal" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="86"/>
        </mxCell>
        <mxCell id="p-sources-note-signal-key" parent="p-sources-note-signal" value="signal" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="12" width="145" height="22"/>
        </mxCell>
        <mxCell id="p-sources-note-signal-title" parent="p-sources-note-signal" value="Ad interaction signal" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="170" y="9" width="632" height="27"/>
        </mxCell>
        <mxCell id="p-sources-note-signal-tip" parent="p-sources-note-signal" value="For click-through journeys, auto-tagging adds a GCLID or related identifier. View-through journeys rely on eligible impression measurement signals instead." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="40" width="784" height="37"/>
        </mxCell>
        <object id="p-sources-note-siteFr" label="" tooltip="The site records where the conversion occurred. It does not, by itself, decide which child account receives Ads credit." tags="annotation node site" canonicalKey="siteFr" inspectorTitle="French website" inspectorText="The site records where the conversion occurred. It does not, by itself, decide which child account receives Ads credit.">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="902" y="937" width="830" height="86" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-note-siteFr-bg" parent="p-sources-note-siteFr" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="86"/>
        </mxCell>
        <mxCell id="p-sources-note-siteFr-key" parent="p-sources-note-siteFr" value="siteFr" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="12" width="145" height="22"/>
        </mxCell>
        <mxCell id="p-sources-note-siteFr-title" parent="p-sources-note-siteFr" value="French website" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="170" y="9" width="632" height="27"/>
        </mxCell>
        <mxCell id="p-sources-note-siteFr-tip" parent="p-sources-note-siteFr" value="The site records where the conversion occurred. It does not, by itself, decide which child account receives Ads credit." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="40" width="784" height="37"/>
        </mxCell>
        <object id="p-sources-note-siteUk" label="" tooltip="The same MCC-level base tag and conversion event can be deployed here. A cross-market ad click can still be credited to another serving account." tags="annotation node site" canonicalKey="siteUk" inspectorTitle="UK website" inspectorText="The same MCC-level base tag and conversion event can be deployed here. A cross-market ad click can still be credited to another serving account.">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="42" y="1038" width="830" height="86" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-note-siteUk-bg" parent="p-sources-note-siteUk" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="86"/>
        </mxCell>
        <mxCell id="p-sources-note-siteUk-key" parent="p-sources-note-siteUk" value="siteUk" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="12" width="145" height="22"/>
        </mxCell>
        <mxCell id="p-sources-note-siteUk-title" parent="p-sources-note-siteUk" value="UK website" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="170" y="9" width="632" height="27"/>
        </mxCell>
        <mxCell id="p-sources-note-siteUk-tip" parent="p-sources-note-siteUk" value="The same MCC-level base tag and conversion event can be deployed here. A cross-market ad click can still be credited to another serving account." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="40" width="784" height="37"/>
        </mxCell>
        <object id="p-sources-note-siteDe" label="" tooltip="The German domain can participate in the same setup. Domain country remains separate from attribution account selection." tags="annotation node site" canonicalKey="siteDe" inspectorTitle="German website" inspectorText="The German domain can participate in the same setup. Domain country remains separate from attribution account selection.">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="902" y="1038" width="830" height="86" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-note-siteDe-bg" parent="p-sources-note-siteDe" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="86"/>
        </mxCell>
        <mxCell id="p-sources-note-siteDe-key" parent="p-sources-note-siteDe" value="siteDe" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="12" width="145" height="22"/>
        </mxCell>
        <mxCell id="p-sources-note-siteDe-title" parent="p-sources-note-siteDe" value="German website" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="170" y="9" width="632" height="27"/>
        </mxCell>
        <mxCell id="p-sources-note-siteDe-tip" parent="p-sources-note-siteDe" value="The German domain can participate in the same setup. Domain country remains separate from attribution account selection." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="40" width="784" height="37"/>
        </mxCell>
        <object id="p-sources-note-tag" label="" tooltip="The sitewide Google tag supplies the measurement foundation; the configured conversion event sends the action to the MCC-owned conversion action." tags="annotation node tag" canonicalKey="tag" inspectorTitle="Shared Google tag + conversion event" inspectorText="The sitewide Google tag supplies the measurement foundation; the configured conversion event sends the action to the MCC-owned conversion action.">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="42" y="1139" width="830" height="86" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-note-tag-bg" parent="p-sources-note-tag" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="86"/>
        </mxCell>
        <mxCell id="p-sources-note-tag-key" parent="p-sources-note-tag" value="tag" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="12" width="145" height="22"/>
        </mxCell>
        <mxCell id="p-sources-note-tag-title" parent="p-sources-note-tag" value="Shared Google tag + conversion event" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="170" y="9" width="632" height="27"/>
        </mxCell>
        <mxCell id="p-sources-note-tag-tip" parent="p-sources-note-tag" value="The sitewide Google tag supplies the measurement foundation; the configured conversion event sends the action to the MCC-owned conversion action." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="40" width="784" height="37"/>
        </mxCell>
        <object id="p-sources-note-matcher" label="" tooltip="Google Ads seeks an eligible earlier interaction and applies the conversion action's attribution rules and window. The credited interaction points back to its serving account and campaign." tags="annotation node matcher" canonicalKey="matcher" inspectorTitle="Google Ads matching and attribution" inspectorText="Google Ads seeks an eligible earlier interaction and applies the conversion action's attribution rules and window. The credited interaction points back to its serving account and campaign.">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="902" y="1139" width="830" height="86" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-note-matcher-bg" parent="p-sources-note-matcher" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="86"/>
        </mxCell>
        <mxCell id="p-sources-note-matcher-key" parent="p-sources-note-matcher" value="matcher" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="12" width="145" height="22"/>
        </mxCell>
        <mxCell id="p-sources-note-matcher-title" parent="p-sources-note-matcher" value="Google Ads matching and attribution" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="170" y="9" width="632" height="27"/>
        </mxCell>
        <mxCell id="p-sources-note-matcher-tip" parent="p-sources-note-matcher" value="Google Ads seeks an eligible earlier interaction and applies the conversion action's attribution rules and window. The credited interaction points back to its serving account and campaign." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="40" width="784" height="37"/>
        </mxCell>
        <object id="p-sources-note-outcome" label="" tooltip="The conversion action is managed centrally, while account and campaign reporting credit follows the eligible serving interaction. No eligible interaction means no automatic country-account credit." tags="annotation node outcome" canonicalKey="outcome" inspectorTitle="Conversion-credit outcome" inspectorText="The conversion action is managed centrally, while account and campaign reporting credit follows the eligible serving interaction. No eligible interaction means no automatic country-account credit.">
          <mxCell parent="p-sources-layer-annotations" style="group;html=1;container=1;collapsible=0;recursiveResize=0;connectable=0;" vertex="1" connectable="0">
            <mxGeometry as="geometry" x="42" y="1240" width="830" height="86" relative="0"/>
          </mxCell>
        </object>
        <mxCell id="p-sources-note-outcome-bg" parent="p-sources-note-outcome" style="rounded=1;html=1;whiteSpace=wrap;arcSize=16;fillColor=#F8FAFC;strokeColor=#D7DFEB;strokeWidth=1;shadow=0;opacity=100;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="0" y="0" width="830" height="86"/>
        </mxCell>
        <mxCell id="p-sources-note-outcome-key" parent="p-sources-note-outcome" value="outcome" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#7B3FC6;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="12" width="145" height="22"/>
        </mxCell>
        <mxCell id="p-sources-note-outcome-title" parent="p-sources-note-outcome" value="Conversion-credit outcome" style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=middle;fontFamily=Helvetica;fontSize=13;fontColor=#142033;fontStyle=1;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="170" y="9" width="632" height="27"/>
        </mxCell>
        <mxCell id="p-sources-note-outcome-tip" parent="p-sources-note-outcome" value="The conversion action is managed centrally, while account and campaign reporting credit follows the eligible serving interaction. No eligible interaction means no automatic country-account credit." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=left;verticalAlign=top;fontFamily=Helvetica;fontSize=10;fontColor=#607089;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="18" y="40" width="784" height="37"/>
        </mxCell>
        <mxCell id="p-sources-footer" parent="p-sources-layer-annotations" value="Conceptual architecture for stakeholder explanation. Exact reporting can be affected by consent, browser restrictions, attribution settings, conversion windows and cross-domain implementation quality." style="text;html=1;whiteSpace=wrap;overflow=hidden;align=center;verticalAlign=middle;fontFamily=Helvetica;fontSize=10;fontColor=#6F7C90;fontStyle=0;spacing=0;strokeColor=none;fillColor=none;pointerEvents=0;" vertex="1" connectable="0">
          <mxGeometry as="geometry" x="30" y="1415" width="1740" height="32"/>
        </mxCell>
      </root>
    </mxGraphModel>
  </diagram>
</mxfile>
